As of this writing, I haven't been prebriefed on what Oracle will be announcing at OpenWorld regarding CRM -- or as it refers to it, "CX" -- so this is a good time to express my own opinions. Oracle's direction in the last few years increasingly has been toward cloud computing and the autonomous database, and each has several flavor...
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environme...
More often than you might think, disruptive innovations travel in pairs -- at least until they are separated by the markets, which decide one is useful and the other not so much. Sometimes they're symbiotic. Both may be useful or even necessary -- like hardware and software -- but that's not always ...
There's an emerging theme in sales and marketing that I expect will be important for a while and could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security, analytics and machine learnin...
The Internet of Things may be in its infancy, but the U.S. government has been gearing up to determine what the proper federal role should be, both for encouraging and for regulating the use of IoT technology. Two recent developments have underscored the government's interest in IoT. On the regulato...
The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn'...
Worldwide spending on the Internet of Things will total nearly $773 billion this year, IDC has predicted. The IoT will sustain a compound annual growth rate of 14.4 percent, and spending will hit $1.1 trillion by 2021, according to the firm's forecast. Consumer IoT spending will total $62 billion th...
A significant percentage of IT systems are cloud-based, according to a recent survey. The cloud is a key enabler for emerging technology, suggests the CompTIA poll, which was conducted last month. Cloud computing was one of four trends respondents expected to feature heavily in IT conversations over...
In response to the migration of health services to the cloud, vendors have been partnering with various organizations to gain a foothold in the market and to test out their solutions. One of the cloud's major selling points is security -- but it is not as safe as it's made out to be. Google Cloud "r...
The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a HIMSS survey. Application hosting was the top use, identified by 90 percent of the respondents. Other potential uses cited: disaster recovery and backup, ...
Microsoft CEO Satya Nadella has sounded a call for computing to empower everyone. "The world is becoming a computer," he said in the opening keynote address at Build 2018, the company's premiere event for developers. "Computing is getting embedded in every person, place and thing. That's the opportu...
Smart home and consumer IoT solutions promise significant opportunities for the insurance industry to reduce costs, alleviate risks, deepen customer engagement, and create new services and revenue streams. There are many barriers ahead, but given the tremendous upside, insurance companies have begun...
After nearly a decade of company building, Zuora last week went public, valuing itself on the open market at roughly US$2 billion after gaining 43 percent on its first day of trading. Those outlines don't reveal the importance of Zuora generally, and subscription billing systems in particular, to th...
Mobile device makers and telecom service providers need to make significant privacy protection improvements for their customers, according to a recent report from the U.S. Federal Trade Commission. The report could become the basis for agency enforcement actions -- not only for smartphones, but als...
Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate various data sources. This is a common problem that has plagued the enterprise application industry ...
Ban
Regulate
Maintain status quo
Undecided
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Optimize Your Amazon Presence for Maximum Sales Success
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