Saudi Arabia has opposed the creation of various top-level domains, including .gay. The nation's Communications and Information Technology Commission declared that URLs ending in .gay would be offensive because homosexuality can be objectionable to nations' "culture, morality or religion." The commi...
The bulk of Apple's Worldwide Developers Conference basically amounts to a massive teach-in for makers of Apple software. But each year the event is kicked off with a traditional big-production Apple keynote, and ever since the company kicked MacWorld to the curb, that keynote has often served as an...
The Internet Corporation for Assigned Names and Numbers published a list of proposed generic top level domains on Wednesday, including such brand-specific Web suffixes such as ".jpmorgan," ".walmart" and ".microsoft," as well as more generic terms such as ".book" and ".love." ICANN, the nonprofit We...
"Domestic Communications Assistance Center" is the kind of name you'd give to a couples counseling collective. At the FBI, though, it's the name that's been given to an agency designed to be at the cutting edge of digital snooping. The mission of the DCAC, located at the FBI facility in Quantico, Va...
Targeted attacks on organizations and Web-born infections like the recent Flashback outbreak on Macintosh computers will continue to poison the security landscape in 2012, according to John Harrison, Symantec group product manager for endpoint threat protection and security technology and response.
Last week, the U.S. Federal Communications Commission let Google off with a tap on the wrist for hindering the commission's efforts to investigate allegations that Google was slurping information from WiFi networks with its fleet of mapping vehicles.The search giant's punishment -- a $25,000 fine le...
Despite the pleas of some regulators and the advertising industry, the overlords of the Internet -- the Internet Corporation for Assigned Names and Numbers -- plunged forward last week with its plan to drastically expand the number of generic top level domains on the Net. Generic Top Level Domains a...
The Internet Corporation for Assigned Names and Numbers began accepting applications for new generic top-level domains at one minute past midnight on Thursday. This is a major change for the Internet as we know it. The new gTLD program will expand the current selection of top-level domains such as ...
With mixed emotions, Rick Singer, CEO of GreatApps.com, recently bought his first .XXX domain name. He was happy that his small business had progressed to the point where its brand needed to be protected. At the same time, GreatApps is, as the name suggests, a software company, not an adult entertai...
The ICM Registry on Monday launched the general availability of .xxx domain names on a first-come, first-served basis. The .xxx domain is meant to function as a responsible alternative for sites that offer adult entertainment content and services, ICM noted. All .xxx sites will be appropriately labe...
The flash mob dance by the world's most powerful groups of agencies against ICANN's new gTLD domain name program must not be taken lightly. After all, these global bodies represent the real manipulaters of emotions. They influence our taste, habits and behavior -- like type of cereal, length of skir...
Is $185,000 the right price for a single generic top-level domain? No, it's definitely not. If a gTLD is supposed to provide worldwide exclusive use of a name identity with unlimited sub-name-brand-extension-domains, this amount is insufficient for ICANN to add critical features to the same applicat...
The superstar movie rental giant Netflix rapidly graduated to movie streaming and suddenly splintered off its old-fashioned DVD-by-mail service to create "Qwikster," a separate division with a name identity inspired by the likes of "Twitter" and "Napster," etc. When the outcry of customers reached...
Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy." His arguments opposing ICANN gTLDs echo those of other advert...
Now that summer is ending, brand owners need to think about which brand names they will opt out of registering for the .XXX top level domain name Sunrise B launch. As most people are aware, the .XXX registry will be the first TLD targeted at the adult entertainment industry. Trademark owners outsid...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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