Contrary to branding beliefs, customers are completely oblivious to a corporation's image being tied to a specific color. In fact, trying to use a color for corporate identity can actually lead to trouble. For example, Orange Mobility, a British mobile phone company of France Telecom, is one of the ...
Sun Microsystems announced today that Orange SA, a London-based international mobile phone company, has chosen the Java Enterprise System to replace its current Sun software in Europe. Orange has operations in Benelux, and other western Europe regions. Orange has 22,000 employees and is a London-bas...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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