A brown dwarf is A) a tepid spot of tea; B) a tiny cup of java; or C) a star with so little energy its temperature isn't much different from a cup of coffee or tea. The correct answer -- C -- describes a newly discovered, lukewarm star about 75 light years -- 709,539,630,000,000 kilometers or 440,88...
A team of European astronomers has determined that a far-off galaxy spotted last year by the Hubble Space Telescope is the most distant object ever seen. Using the European Southern Observatory's Very Large Telescope, the astronomers were able to analyze the very faint glow of the galaxy and calcula...
Planet Gliese 581g, the so-called Goldilocks planet whose discovery was announced earlier this week, may help prove Earth is not the only habitable planet in the universe. One reason for that is because it was so readily discovered -- scientists found it after looking at only nine nearby stars. "Pla...
A cosmic ray detector designed to search for antimatter made its way to the Kennedy Space Center Friday in preparation for a February launch that will take it to the International Space Station on the final space shuttle flight. The detector, called the "Alpha Magnetic Spectrometer," was flown in fr...
You couldn't find a more appropriate name for the world's first commercial spaceship, which Virgin Galactic officially unveiled to the world and the media Monday night at California's Mojave Air and Space Port. The SpaceShipTwo reusable suborbital plane is now the Virgin Space Ship Enterprise, and i...
NASA has announced it has successfully tested the first deep-space communications network. The new network, modeled on the Internet, was able to transmit scores of space images between Earth and a NASA science spacecraft located more than 20 million miles away. Dubbed the "Interplanetary Internet," ...
The results are in, and NASA's latest fly-by of Mercury is shedding new light on the solar system's smallest planet. The Messenger space probe zipped around Mercury early in October, examining parts of the planet never before explored. The latest mission is the second of three passes Messenger will ...
NASA is poised to take a closer-than-ever look at the closest planet to the sun. The space agency's Messenger spacecraft will zoom over Mercury's surface in the wee hours of the morning on Monday, coming within 124 miles of the rocky ground. The move marks NASA's second scan of the surface in its fi...
A man who made his name by founding PayPal has now made history by launching a small, low-cost rocket into space. Elon Musk, who heads up space exploration company SpaceX, successfully sent a Falcon 1 rocket into orbit over the weekend. It marked the company's fourth attempt and first success in lau...
A new discovery made on Mars throws a curve ball at the question of whether life ever existed on the Red Planet. NASA's Phoenix Lander has uncovered a harshly reactive salt called "perchlorate" in soil samples taken from the ground. The finding stands in stark contrast to the original belief that M...
Don't book that cruise just yet -- the vacation to outer space is a step closer to becoming reality. Virgin Galactic unveiled its White Knight Two carrier this week, starting the countdown to the world's first airline to take tourists to the stars. White Knight Two -- designed by Burt Rutan and fund...
A new analysis of some very old rocks is reshaping our understanding of the moon. Scientists used modern techniques to search for tiny traces of hydrogen in a set of lunar sand samples taken by Apollo astronauts in the '70s. The systems used in the study were able to break down the rocks 10 times mo...
The fireworks may be finished, but some elaborate light shows still await you in the July sky. Jupiter reaches what's called "opposition" -- meaning it and the sun are on opposite sides of the Earth -- on Wednesday night. Put simply, it'll be the biggest and brightest thing in the sky all night long...
Scientists on Friday confirmed that NASA's Phoenix Mars Lander has uncovered ice in the sandy soil of the red planet. "It is with great pride and a lot of joy that I announce today that we have found proof that this hard bright material is really water ice and not some other substance," said Phoenix...
Now that NASA has entered the virtual world with its two islands in Second Life, public outreach, collaboration and space exploration may never be the same again. On its CoLab Island, outreach and collaboration are the focus, as Part One of this two-part feature explains. Its other island, called "E...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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