Stock Watch: Pulls Off IPO

Shares of online women’s network (Nasdaq: WOMN) gained 85 percent on its first day of trading, climbing 8-1/2 to18-1/2 on Friday. This was a decent start on a brutal day for the financial markets, but the big gain came after the company lowered the terms of its IPO. The IPO priced at $10 after its price range was reduced from $10 – $12 to $8 – $10.’s offering was postponed in August, when the Internet IPO market was in turmoil. Some analysts had expected this offering to fly extremely high on opening day prior to the postponement. This was largely because of the IPO success of’s largest competitor, iVillage. Of course, iVillage is now trading about 100 points off its high of 130 earlier this year.

Leave a Comment

Please sign in to post or reply to a comment. New users create a free account.

E-Commerce Times Channels