The majority of name-your-price retailer priceline.com’s (Nasdaq: PCLN) revenue comes from online travel sales, but the company is expanding in a variety of ways. On Monday, shares of priceline.com climbed 3-5/16 to 59-15/16 after the company announced a partnership to test-market a name-your-price car-buying service in Florida. The companies will decide whether to expand this service into other areas after a test run of 90 days. Shares of Ford climbed 1-1/4 to 54-5/8.
Also on Monday, priceline.com said that there are now more than 1,000 grocery stores in the New York metro area participating in the company’s WebHouse Club online grocery service, which just launched in November. Shares of priceline.com are still well off their high of 165 this year. It might be a stock to take a look at right now, considering that the holiday shopping season should make investors more interested in a variety of online retailers.
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