Stock Watch: @Plan Rises on DoubleClick Buyout

@Plan, Inc. (Nasdaq: APLN) rose 1 1/2 to 8 3/4 Monday after the online market researcher agreed to be acquired by DoubleClick, Inc. (Nasdaq: DCLK) for about $120 million in cash and stock.

@Plan shareholders will get $9.25 for each of their shares, with 20 percent of the consideration in cash and the remainder in DoubleClick common stock.

The acquisition will enable DoubleClick to build a research division. “As two industry leaders with a combined client base of over 6,000 top ad agencies, advertisers and Web publishers, we are confident we will further be able to build out our client bases,” said Kevin Ryan, chief executive officer of the New York-based DoubleClick.

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