Shares of Webstakes competitor MyPoints.com (Nasdaq: MYPT), which promotes e-commerce businesses through customer loyalty programs, also had a huge day on Monday, climbing 21-11/16 to 80-3/16. The gain of more than 37 percent came after MyWay.com, a customized portal site owned by CMGI, and MyPoints.com announced the launch of a loyalty program for MyWay.com’s member base of more than a million users.
MyPoints.com stock has almost doubled in less than a week. Shares of MyPoints.com gained 5-9/16 to 48-5/16 last Tuesday after the company announced that it now has five million members, and the stock has been on a tear ever since. Companies like Webstakes and MyPoints.com aren’t really considered e-commerce infrastructure companies, but it looks like more and more investors are realizing that they’re providing a service that many online businesses need.