Online marketing company Mediaplex (Nasdaq: MPLX) also pulled off an impressive IPO on Friday. The company priced six million shares at $12 a share, the high end of its revised range. The stock more than doubled on its first day of trading, gaining 17 to 29, a rise of 142 percent.
Mediaplex is in a crowded field and is competing against heavyweights like Doubleclick and Engage Technologies, but many online marketing companies are receiving favorable valuations on Wall Street right now, so this stock could be one to watch. Mediaplex’s customers include OfficeMax, Datek and ShopNew.com.
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