The Internet initial public offering market will stay busy this week, and one of the hottest offerings is expected to be Martha Stewart Living Omnimedia. Martha Stewart obviously has built a singular brand. Her company had revenues of more than $180 million (US$) and profits of almost $24 million last year. The fact that prominent venture capital firm Kleiner Perkins Caufield & Byers is an investor in the company should only help the IPO.
Other offerings to watch including NetRadio, the online broadcaster that is controlled by online music distributor Navarre; iGo, which sells accessories for handheld computing devices; and direct marketing company NetCentives.
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