Stock Watch: iVillage Climbs On Strong Buy Rating

Shares of online women’s network iVillage (Nasdaq: IVIL) soared nearly 12 percent on Monday, gaining 3-1/4 to 30-1/2 after the company received a strong buy rating. While iVillage has an impressive market value of more than $900 million, the company’s stock is still well off the high of 130 it reached after going public in spectacular fashion earlier this year.

U.S. Bancorp Piper Jaffray predicts that iVillage will lose $3.51 per share in 2000. This figure is significantly less than the $4.06 per share estimated for this year, but profitability is still a concern, of course. Shares of iVillage could continue to rebound a bit in the next month, because iVillage is one of those specialty sites that should see a rise in revenue because of online holiday shopping. Still, iVillage is largely Internet content/community plays based, and these kinds of stocks are out of favor right now.

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