Online job board HotJobs.com (Nasdaq: HOTJ) has a pretty well-known brand, largely thanks to the Super Bowl commercial it ran this year. For nervous Internet investors, a brand isn’t nearly enough anymore. HotJobs.com went public at $8 after an original range of $12 to $14 and a revised range of $9 to $11. The company also lowered its offering size from 4.75 million shares to three million. Adding to HotJobs.com’s frustration was the fact that the IPO closed down 3/8 to 7-5/8.
Still, the company did raise $24 million from the IPO. That can buy about a dozen Super Bowl commercials.
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