Kana isn’t the only hot e-commerce software IPO today. Shares of E.piphany, which makes customer-profiling software, are also expected to have a solid opening. E.piphany priced its IPO at $16, the top of its revised range and well above its original range of $9 to $11. In another sign of strong demand, the size of the offering was raised from four million shares to 4.15 million shares.
If Kana and E.piphany climb as expected and today’s IPO from Broadbase Software — which develops customer management software — also does well, it will be a clear sign that the e-commerce market is still sizzling and that the demise of the IPO market was exaggerated. Demand for Broadbase’s IPO is also heavy, with the IPO pricing at $14 after an original range of $10 to $12.