Stock Watch: DoubleClick Gains as Customer Base Rises

DoubleClick Inc. (Nasdaq: DCLK) rose 1 5/16 Thursday to 38 13/16 after the online advertising company said it has gotten more than 800 customers for its DART Web-based service.

Advertisers using the service include about 30 percent of the ad firms on the Advertising Age Top 100 U.S. interactive agencies list, DoubleClick said. Customers include 360i.com, Leagas Delaney, and Agency.com affiliate I-traffic.

DoubleClick also said another company, Lot21, renewed and expanded its agreement to use DART. Lot21, which manages campaigns for clients including CNET, Tupperware and Bank of America, was named 1999 Agency of the Year by the Internet Advertising Bureau.

The recent developments “reinforce DoubleClick’s leadership as the provider of ad management solutions for the advertising agency industry,” said David Rosenblatt, senior vice president of tech solutions at New York-based DoubleClick.

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