Stock Watch: Broadbase Software Sinks on Acquisition

Broadbase Software, Inc. (Nasdaq: BBSW) fell 1 3/16 to 17 3/16 Tuesday after the company announced plans to acquire Servicesoft, Inc., a privately held software maker, for stock valued at $645 million.

Broadbase said it will issue about 35.1 million common shares and warrants, representing a stake of about 36.5 percent of the combined company’s fully diluted shares.

Broadbase provides customized analytic and marketing tools that allow companies to analyze customer data, personalize customer interactions, and conduct marketing campaigns. Servicesoft makes e-mail management software and other tools to improve customer service.

Together, the companies have more than 400 customers, including Cisco Systems, BEA Systems, Fidelity Investments, IBM, Hewlett Packard, Motorola, United Airlines and Verizon.

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