Bluefly, Inc. (Nasdaq: BFLY) gained 7/16 to close at 2 5/8 Tuesday after the online fashion retailer said it became a “featured tenant” in MSN.com’s newly redesigned eShop channel.
Bluefly said it will receive fixed links in the site’s Clothing and Accessories department, as well as greater exposure across the Microsoft Network.
“Over the last year, MSN’s eShop has proven itself to be a very effective customer acquisition vehicle for Bluefly,” said Executive Vice President Jonathan Morris.
The New York-based Bluefly also has alliances with America Online, Excite, Lycos and Yahoo!, among others.
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