Shares of online marketplace ShopNow.com (Nasdaq: SPNW) soared nearly 18 percent on Tuesday, climbing 3 to 20 after the company announced that it has launched b2bNow.com, a B2B portal. ShopNow.com also announced the acquisition of privately held AXC Interactive, a B2B services firm that develops e-commerce applications, for about $13 million in cash and stock. AXC Interactive’s customers include Microsoft and RealNetworks.
Last Thursday, ShopNow.com announced that it had signed an infrastructure deal with Inktomi. ShopNow.com will integrate Inktomi’s e-commerce services throughout its network, which include its own site as well as affiliate sites.
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