Shares of MessageMedia (Nasdaq: MESG) climbed nearly 14 percent on Thursday after the e-mail based provider of customer relationship management and direct marketing announced its second acquisition in two days. MessageMedia stock climbed 1-9/16 to 12-15/16 after the company announced it would buy Decisive Technology, which monitors and analyzes user feedback about e-commerce, for about $50 million in stock.
One day earlier, MessageMedia announced a $46 million deal to acquire direct e-mail software company Revnet for $46 million in stock. MessageMedia stock closed at 9-11/16 on Tuesday. Companies often lose value when they announce acquisitions, but MessageMedia recorded back-to-back gains on back-to-back acquisitions. It looks like these deals really could be a “big deal.”