Shares of online advertising and direct marketing company 24/7 Media (Nasdaq: TFSM) climbed 3-1/16 to 40-5/8 on Friday after the company announced that it it has booked $13 million in direct marketing packages under its 24/7 Direct service, which the company launched in April.
The company says this new service already has attracted 170 new customers. It won’t be any surprise if that client list grows rapidly as the e-commerce industry expands. 24/7 Media’s clients already include e-commerce powerhouses like Amazon.com, Dell and Nextcard.
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