Stock Watch: 10 Million Customers for

It’s not hard to knock for its current inability to turn a profit, and many are wondering if the e-commerce powerhouse will ever be in the black. One thing everyone has to admit, however, is that certainly is attracting a lot of customers, who have a lot of buying power on their credit cards.

On Monday, become the first e-commerce site to serve 10 million customers. What’s even more impressive is that reached the one-million-customer milestone in November of 1997 and has seen its customer base grow tenfold in less than two years.

Shares of climbed 8-15/16 to 117-3/8 on Monday. Profitability or no profitability, still has its competitors playing catchup.

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