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Living the Dreamforce

It’s about 8:20 a.m. on Tuesday in San Francisco, and Stevie Wonder’s “Superstition” is playing as people file into a conference room at the Moscone Center for Salesforce.com CEO Marc Benioff’s speech here at Dreamforce 2010.

Well, yes — the doors to the room where keynotes will be given opened almost 15 minutes late, and, if I were a superstitious man, I’d worry about this.

The Spirit of the Salesforce Season

The audience is being entertained by a mixture of rap and Motown music and two dancers, one wearing a costume with Salesforce’s “no software” sign, consisting of a circle with the word “Software” printed in it and a bar running diagonally across it.

The boom camera operator is swinging a very long, large boom over the heads of people sitting in the front rows and, since those people are VIP guests and the press, things could get interesting if something goes wrong.

The streets leading to the Moscone Center are crammed with Dreamforce 2010 attendees.

The iPad Factor

At the corner of 6th and Howard, a choir sings songs about SugarCRM. The sidewalks leading to the Moscone Center have cloud-shaped blurbs such as “Keynote Conference.”

There’s no doubt that Salesforce.com is a huge booster for the iPad. While the registration counter is equipped with Windows laptops, select attendees are pulled aside by women carrying iPads and registered on the spot. “This is for special people,” the young woman who registers me using her iPad says.

All right. I can live with special. But I can’t live with bad omens, so here’s hoping there are no more glitches during the show.

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