Here’s one of the many questions facing device makers targeting the mini notebook and netbook markets: When business users or consumers want to access the Web on the go, will they be willing to set aside a smartphone or cellphone and instead log on using a next-generation PDA?
Dell may be wagering the answer is yes. The Wall Street Journal reported on Tuesday the company is developing anAndroid-based, non-phone device that will run on the ARM architectureinstead of an Intel Atom mobile chip. The report was based oninterviews with people familiar with the plans.
Dell declined to respond to inquiries on its plans to market such a device.
“Developers looking for a lower-cost solution will turn to ARM andAndroid. On the carrier side, they realize shipments are falling off,” Richard Shin, analyst for IDC, told LinuxInsider.
Little is known about Dell’s reported plans for a new category of pocket-sized communication device.Less precise rumors have circulated for some time about various phoneand PC makers experimenting with alternatives to the popular AppleiPhone and RIM BlackBerry devices, however.
If successful, a non-phone, pocket-sized device could usher in a new generation of PDAs — personal data assistants that were popular years ago before such devices were combined with cellphones and dubbed “smartphones.” PDAs often synchronized documentsand other data with users’ computers.
A new generation of phoneless pocket devices could allow users tomaintain Instant Message conversations and convenient access toTwitter and Facebook posts without having to lug around an ultra-mobile PC ornetbook. Current mobile phones that also have Internet connectivitymight then be less necessary for many users.
A plethora of devices that connect to the Web are under development, according to Jim McGregor, chieftechnology strategist for In-Stat. Although he has not seen the Delldevice, he has heard that one was under development.
“The Dell device is more like the [iPod touch], and there will be severalcompanies offering them by next year,” McGregor told LinuxInsider.
The world is becomimg a Web portal society. We will have many devicesthat connect to the Web for either a communications medium orcontent/applications, he said.
In pursuing this path, Dell may be looking for another way to differentiate itselfin the netbook market — though a pocket-sized Internet device is not anetbook, noted Scott Testa, a marketing consultant and professor ofmarketing at St. Joseph’s University.
Still, using Android and the ARM architecture could give productmakers such as Dell a lower-cost product. At a time whenPC devices and smartphones are converging, a return to the PDAmentality could offer Dell some possibilities, he said.
“There is no license fee and no Microsoft tax to pay for the operatingsystem. I can see an opening for them,” Testa told LinuxInsider.
Potential for Disappointment
The expectations for this new line of PDA-style Internet access mightmeet with high expectations but low satisfaction delivery, cautionedShin — think early consumer reaction to Linux-based netbooks.
“Consumers will see a clamshell form factor and will think the devicewill run applications they are used to using on their computers. Theproblem is, it won’t,” Shin said.
Most netbooks, he said, were designed to be a different kind of Internet device, but early adopters expected to see full-powered PC performance from them. When they couldn’t deliver, the result was a high rate of returns.
In addition, “there are performance issues with the Atom processor. The appsrunning on an ARM device will have to emulate the Atom processor,”said Shin.
Other factors come into play as well, noted Testa. For instance, howwill such a non-phone device connect to the Internet? Will Dell bundleaccess with it via a monthly charge? Will users have to line up theirown carrier with a long-term contract?
The novelty of a new device or a rush to market will beno measure of success for Dell or any other manufacturer, warned Shin.
“Ignore history and you will repeat it. I think it will be a challengefor Dell. A lot of OEMs are looking for this type of solution,” Shinsaid. “Such a low-cost device is not going to be a home run. It couldbe a recipe for failure.”