Dun & Bradstreet Credential Service Gets Wired

Dun and Bradstreet (NYSE:DNB), the well-known provider of business-to-business credit, marketing and purchasing information, is launching eccelerate.com to bring online businesses into its orbit.

“This is a logical next step for D & B,” said Lynn Harvey, senior analyst, Information Assets, Patricia Seybold Group, “because with the explosion of e-commerce, eccelerate.com creates the ability to access D & B’s database of over 57 million businesses worldwide in an electronic environment.”

How It Works

The new system establishes the D & B business information database and the D & B D-U-N-S Number — which is already widely used for traditional business identification — as a foundation for ranking Internet businesses.

Eccelerate.com will work with digital security providers to leverage D & B’s unique expertise in investigating businesses. An alliance with VeriSign, Inc. (Nasdaq:VRSN), a provider of Internet trust services, will further enhance D & B’s ability to authenticate online companies.

Eccelerate.com will offer three services:

Its Authentication and Verification Service will investigate and authenticate businesses and corporate clients.

Its Credentials Service will issue the actual D & B number embedded digital certificates and other identity instruments for both its corporate clients and e-commerce sites.

Its Information Broker services will function as a software plug-in that integrates with a company’s e-commerce application to deliver real-time information about buyers and sellers at the point of transaction.

Timing Is Everything

D & B’s presence in the online marketplace is timely for a number of reasons, not the least of which is that business to business activity on the Internet appears to be at the point of takeoff.

“With more unknown buyers and sellers coming together in business-to-business e-commerce, we saw an opportunity to deliver this same standard of excellence to a new marketplace,” said Frank Sowinski, D & B Operating Company president.

With the proliferation of new businesses on the Internet, more businesses are likely to need much more information about the companies that they choose to purchase from, partner with or hire.

In fact, a report released today by Forrester Research, Inc., indicates a coming market boom as firms grapple with complex Internet initiatives linking internal technologies and processors to suppliers and customers.

“We are launching eccelerate.com to capitalize on this explosive market by enhancing trust in the identity of trading partners,” Sowinski said. “We’re delivering objective, global business information seamlessly at the very instant of every business-to-business transaction.

And not a moment too soon, according to Forrester, whose study concentrated on the e-commerce services market. In an effort to determine the Internet’s impact on service-related businesses, Forrester predicts that the market for online strategy services will grow at a compound annual rate of 83 percent over the next four years.

That increase means that those companies hiring service-related companies will need fast, accurate information on the companies that they are considering.

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