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Stock Watch: Membership Rise Boosts LifeMinders

By Nora Macaluso
Mar 31, 2000 12:00 AM PT

LifeMinders.com rose 4 1/4 to 64 Thursday, after the e-marketer said it added 5.5 million new members in the first 12 weeks of this year. Total membership is now more than 12.5 million users, "more than half" the number of America Online members (22 million).

Stock Watch: Membership Rise Boosts LifeMinders

LifeMinders said it will "soon" announce B2B technology outsourcing agreements and a new wireless distribution platform.

The Herndon, Virginia-based LifeMinders sends free, personalized e-mails to members on such topics as entertainment, health, personal finance and weather. The company has partnerships with retailers including Kimberly-Clark, Universal Studios, Petsmart.com and Starwood Hotels.


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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.