AT&T Makes Room for Android Backflip

With its US$99 price, the new Android-based Motorola Backflip clearly stands apart from Apple’s iPhone on more than just appearance.

Both are smartphones, to be sure, and both are offered through AT&T. They also provide many of the same features and functionality.

However, in addition to their different form factors and operating systems, the divergent pricing on the devices suggests that they occupy very different positions in AT&T’s strategy.

‘A Mass-Market Device’

Motorola Backflip

The Motorola Backflip
(click image to enlarge)

The Backflip is “intended to be a mass-market device similar to the Cliq over at T-Mobile,” Ramon Llamas, senior research analyst with IDC’s mobile devices technology and trends team, told LinuxInsider. “It’s got to be inexpensive, but it’s also got to provide a good experience.”

In that respect, Motorola has done well, Llamas added.

“I have to tip my hat to Motorola for being one of the companies to put its stamp on the Android platform,” he said. “They did a pretty good job.”

‘Not Everyone Wants an iPhone’

AT&T has long been the sole U.S. carrier for Apple’s wildly popular iPhone, of course, but it also has — or will soon have — phones representing numerous other mobile platforms, Llamas pointed out, including Research In Motion’s BlackBerry and Palm’s webOS.

The new Backflip, with its norm-busting design, represents the company’s first foray into the Android arena.

“Not everyone wants an iPhone,” Llamas asserted. “They’re taking the approach of offering many devices for many different demands and needs in their customers.”

Social networking, for example — which is a particular focus of the Backflip — is experiencing a great deal of growth among consumers over 30, he noted.

Neither AT&T nor Motorola responded by press time to LinuxInsider’s requests for comment.

‘The iPhone Imitator Class’

There’s no doubt Android phones are full-featured, Allen Nogee, a principal analyst with In-Stat, told LinuxInsider.

The main difference with the iPhone, however, has been in the availability of applications, he added.

“Like the Droid from Verizon, I think [the Backflip] will have a following, but the popularity of the iPhone platform has always placed these phones into the iPhone imitator class in some customer’s minds,” Nogee opined.

Four Price Points

As for the device’s price, “the cost that subscribers have been paying for phones has slowly been dropping in recent years,” he pointed out.

In fact, “most phones now fall into one of four prices: $199, $99, $49 or free,” Nogee explained. “Operators usually try to keep a few at different price points to attract the most customers. Since the iPhone is $199, it makes sense this one is $99.”

Besides, given that buyers must sign a two-year contract for voice and data services totaling more than $1,500, “a hundred dollar difference in price doesn’t matter much if AT&T can acquire a new customer with a two-year contract,” he noted.

Falling Prices

Indeed, “this is part of the transformation of wireless toward smartphones everywhere,” telecom and wireless analyst Jeff Kagan told LinuxInsider.

A few years ago, people had to pay $400 to $600 for a phone that did so much more than a regular cellphone could do, Kagan explained, but that’s no longer the case. “Today the smartphone is working its way down in price, giving more customer segments the chance to buy it.”

An increasing number of phones are entering the $100-to-$200 range,” Kagan added. “Before we know it, that will be the cost range of virtually every smartphone.”

Like Lexus vs. Mercedes

The Motorola Backflip will compete with the iPhone only in the sense that Lexus competes with Mercedes, Kagan opined: “They are not the same in customers’ minds — customers usually buy one over another for any of a number of reasons.”

So, where the Apple iPhone used to be the primary contender in this smartphone category, new competitors will mean that “customers can choose the manufacturer they want with the features they need,” he explained.

“After it has been in the market for a few more years,” Kagan added, “it will be interesting to see how customer choices drive the direction of these devices.”

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EXCLUSIVE INTERVIEW

Appdome CEO on Mobile App Security: No Developer, No Code, No Problem

No-code platforms are a key tool for organizations to better secure their own mobile apps.

Mobile software is frighteningly insecure, warns Tom Tovar, CEO and co-creator of Appdome. This is not a tenable situation for mobile app publishers.

The company’s no-code software removes the costly and time-consuming in-house process of building in security and fraud protection. It provides a valid alternative to development organizations hiring outside programmers.

The power of no-code lies in its ability to shift roles from professional programmers to IT workers who can build an app or website. Such tools make it possible for IT to balance convenience and speed with the cost considerations entailed with outsourcing coding projects.

No-code technology enables non-developer users from different business teams such as HR, finance, and procurement to build custom apps without having to write a single line of code. IT workers and others within an organization can build their product by dragging and dropping components and making use of existing app templates.

That scenario is where Appdome comes into play. The company’s technology can be a game-changer for mobile app developers and publishers looking for a hands-on approach to secure Android and iOS mobile apps.

Most development organizations adopting DevOps already have highly automated processes in place. The only way to secure apps without delaying the release and increasing budgets is by automating that process too.

“It is simply too complex, cumbersome, and expensive to do so manually,” Tovar said.

Pivot to No-Code

Founded in 2012 as a mobile software security firm, Tovar joined the company four years later as CEO and co-creator of the Appdome platform. The company has offices in Redwood City, Calif., and Tel-Aviv, Israel.

Appdome is the heart of the company’s mobile app security solution, noted Tovar, who nudged the company towards a no-code solution for mobile app security and fraud prevention.

“The patented Appdome no-code platform employs artificial intelligence and machine learning to build security features into a mobile app binary. This provides all kinds of protections, including man-in-the-middle prevention, data encryption, code obfuscation, jailbreak and rooting prevention, fraud prevention, and more,” he told TechNewsWorld.

Consumers Bemoan Lacking Security

Prominent on Appdome’s website is the “CISOs Meeting Consumer Expectations of Mobile App Security in 2021” report that covers responses from 10,000 mobile consumers in different countries and demographic audiences. It shows clearly that mobile consumers no long will settle for “security awareness,” assertions.

Consumers today have high expectations of security and malware prevention in every Android and iOS app. App makers who fail to comply risk churn and cancel culture in their mobile business.


Consumer expectations of mobile app security

Source: Appdome


Appdome sees its mission as protecting the mobile economy and mobile app users. The security firm does this with a no-code mobile security and fraud prevention platform. It puts the global mobile transformation and DevSecOps adoption in mobile development pipelines.

A large majority (73 percent) of all consumers would stop using a mobile app if it left them unprotected against attack, and 63 percent say security is as important or more important to them than (app) features, Tovar said of the survey’s results.

“Consumers expect that every app is to be secured equally, another major finding from the global mobile consumer survey,” he observed.

Insider’s View About Mobile Security

During our conversation I spoke further with Tovar about no-code technology, and the state of mobile app security and fraud prevention.

TechNewsWorld: How is No-code technology changing the way enterprises develop and use apps?

Tom Tovar: No-code technology is making it much easier for mobile app developers to create secure apps. Most security implementation is still a highly manual process, and skilled security specialists are in high demand and hard to recruit.

It is even more difficult in the mobile app world because iOS and Android require significantly different approaches. A large number of development frameworks from which to choose exist. It is a very complex situation.

How does that impact the development of mobile apps?

Tovar: Security implementations can dramatically slow the delivery of the mobile app. In turn, this can significantly hurt revenue in such a highly competitive space, as well as increase costs.

What are typical use cases for no-code technology in mobile app security and fraud prevention?

Tovar: There are many! Banking apps, for instance, are notoriously insecure, even though they tap into a bank’s most sensitive back-end systems and provide access to customer accounts.

Appdome CEO, Tom Tovar
Appdome CEO Tom Tovar

For example, a white-hat hacker who recently probed the security of 30 apps from a variety of large global financial institutions found that 99 percent of the mobile apps that researchers reverse-engineered contained hardcoded API keys and tokens such as usernames and passwords to third-party services.

Are banking apps an isolated example?

Tovar: No, Fintech relies heavily on mobile apps to deliver its services, and they absolutely must be secure. Health and wellness apps may not seem like they contain valuable information, but they do.

In fact, health records are far more valuable than credit cards on the black market because they contain personally identifying information useful for stealing identities and perpetrating fraud.

Why is Appdome’s software a benefit to DevOps and enterprise IT automation?

Tovar: Shift left in security — finding and preventing defects early in the software delivery process — is a key trend in 2022. Many of the CISOs and VPs of mobile engineering I talk to are looking to implement security earlier in the development cycle.

Our software automates the implementation of security and is fully compatible with the way developers build their apps today. DevOps teams can use the Appdome API to seamlessly integrate the process of building security features with existing build systems and CI/CD pipelines.

This allows DevOps teams to deliver true system-to-system reliability and scale for both their consumer as well as employee mobile apps.

What are the biggest challenges mobile app users face today, and how is Appdome addressing these issues?

Tovar: Consumers are not happy with the “buyer beware” state of mobile app security. They expect publishers to protect them. In fact, more than two-thirds (68 percent) said that publishers have an even higher duty to do so during a pandemic.

Unfortunately, unless a big breach gets big play in the press, there is really no way for consumers to differentiate between secure and insecure apps. So, they are stuck unless publishers find a way to consistently, quickly, and affordably ensure their apps are secure. Appdome provides the means to accomplish these goals.

How does Appdome’s software technology work?

Tovar: Appdome is a security build system that uses patented machine coding to build security features into Android and iOS applications. App makers do not need to make any changes to their mobile apps to build a secure version on Appdome.

The creation software requires no source code, no development experience, and no user data to operate. It also requires no modifications to the mobile applications, no SDKs (software development kits), or manual coding. As a machine, it can complete mobile application security projects with ease, usually in a few seconds.

Securing mobile apps is a simple three-step process. One, upload a mobile app binary (APK or AAB for Android, and IPA or bitcode for iOS) to the platform. Two, select the security features needed to complete the project. Three, click on the Build my App button.

Developers have the choice of using the Appdome console to do this work or build the desired security features to their mobile app using an API. They can incorporate Appdome into their existing DevOps processes with a few lines of code that will connect to our platform and secure the app.

Jack M. Germain has been an ECT News Network reporter since 2003. His main areas of focus are enterprise IT, Linux and open-source technologies. He is an esteemed reviewer of Linux distros and other open-source software. In addition, Jack extensively covers business technology and privacy issues, as well as developments in e-commerce and consumer electronics. Email Jack.

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