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Execs Fear Ransomware While Most Unprepared To Fight It
September 14, 2021
High ranking business executives say ransomware is a major concern to them but their organizations are unprepared to do anything about it. Those were the findings of a poll released Monday by global consulting and advisory services firm Deloitte.
Unsupported IoT Devices Are Cyber-Trouble Waiting To Happen
August 27, 2021
Imagine finding out that your neighbor's identity was stolen and their life savings cleaned out by criminals who entered through their 'smart' washing machine. Ridiculous, you say? Well, have you checked your home Wi-Fi network lately? You might have several connected household gadgets and other devices tethered wirelessly through a misconfigured router with no firewall settings.
We're Late Closing the Barn Door on Pegasus
August 12, 2021
People are freaking out about reports of NSO Group's Pegasus surveillance tool being used to spy on journalists, political dissidents, and other opponents of regimes worldwide. It's disheartening, and worth discussing. But why are we shocked? In Pegasus' case, the game theory is clear: some company was bound to develop surveillance software, some less-than-scrupulous government was bound to buy it, and they'd eventually get caught.
Think Tank Calls for Policymakers To Grow AI, Not Choke It
August 10, 2021
Policymakers should be fostering the use of artificial intelligence in making workforce decisions, not inhibiting it, according to the Center for Data Innovation. In a report released Monday, the global think tank called on governments to encourage AI adoption and establish guardrails to limit harms.
Marketers Need New Strategies To Parry Cookieless Advertising
July 29, 2021
The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.
Sustainability and Logistics: Greening the Supply Chain
July 20, 2021
One of the strains on the logistics industry is increased consumer demand for speedy delivery -- and this requirement is making it even more important to consider the environmental impacts of faster fulfillment. We spoke with experts in the field to find out what's happening to make logistics more sustainable, and how this sustainability can be good not just for the planet, but for business.
Consumers Can Now Monetize Personal Data To Earn Passive Income
July 16, 2021
Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisely what Invisibly lets you do.
Google Quietly Activates New Web Performance Metrics
July 15, 2021
Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifically designed to create the best experience for users, according to the company.
What an Amazon Breakup Would Look Like and Why It's a Win for Brands
July 8, 2021
Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It's difficult to imagine life without Amazon -- as we know it. But with ongoing antitrust probes by Congress, there's a real possibility that Amazon's e-commerce dominance may soon end. Let's examine what a breakup of Amazon could look like -- and why it's likely a win for brand marketers.
Researchers Find Smart Devices Ripe for Hacker Attacks
July 7, 2021
Thousands of hacker attacks were launched on a network of smart home devices designed by researchers to assess the risk the gadgets pose to consumers. During the initial week the "honeypot" network was online, 1,017 unique scans or hacking attempts were directed at the devices on the net, which included smart TVs, printers, wireless security cameras and Wi-Fi kettles.
SolarWinds Hackers Still Targeting Microsoft, Focus on Support Staff
July 6, 2021
Microsoft recently disclosed that it too was no doubt a victim of the same Russian-based hacker gang responsible for the SolarWinds onslaught. As some of the details surrounding the cyberattack become known, the bleak disclosures might justifiably cause a sniffled gasp indicating that if Microsoft can be breached, what hope is left for everyone else?
Congress Backs Billions for Tech R&D Though Enactment Uncertain
July 1, 2021
The U.S. technology industry is guardedly supporting a massive legislative package designed to address a range of issues affecting the sector, including a federal commitment to add billions of dollars to government technology research and development programs. Sen. Todd Young, R-Ind., characterized the legislation as "a landmark bill to out-compete China in key emerging technology areas critical to our national security."
Reputation Management: Duking It Out With Doxing
June 30, 2021
Cancel culture and politics aside, one of the more brutal threats lurking in the shadows of the internet is the slander industry. All too often, unsuspecting people become victims of websites that promote slanderous, often unverified information about individuals. This false and vilifying information lives on the internet forever and can sully an otherwise spotless reputation.
SEC Reportedly Probing SolarWinds Breach
June 23, 2021
Clients of SolarWinds, which experienced a high-profile data breach last year, are being targeted in a probe by the U.S. Securities and Exchange Commission, according to a Reuters report. "The impact of these large-scale breaches clearly has the potential to destabilize stock prices and the broader stock market, so it makes sense that the SEC would pursue such a line of inquiry," said Oliver Tavakoli, CTO of Vectra AI.
Sellers: Beware of Amazon's Marketing Manners
June 21, 2021
"What's the real cost of getting everything delivered to your door? Small businesses and third-party sellers are getting killed," said Jason Boyce, CEO and founder of Avenue7Media." As consumers in a free country, we have to ask ourselves whether one company with the power of Amazon is good for American consumers and small businesses."
HP Sets Example of How to Prioritize Sustainability
June 21, 2021
HP this month announced the release of its Sustainable Bond Framework, which will be used to issue bonds to help the company finance projects for a more sustainable future. Let's talk about this move to sustainability. We'll then look at the product of the week -- a mobile workstation which appears to be the lightest so far released into the market.
Illegal Drug Trade Fuels $1.37B in Crypto Transactions at Russian Dark Site
May 26, 2021
A Russian-language dark web marketplace called Hydra that is known to facilitate the illegal sale of narcotics has seen cryptocurrency transactions soar over the last five years. According to a report by Flashpoint and Chainalysis, Hydra's crypto business began accelerating in 2017 after its chief competitor was shut down by Russian law enforcement authorities.
New Report Profiles Ransomware Cybergangs
May 21, 2021
That old adage about crime never pays could not be more false, at least when it comes to modern-day cybercriminals. For those bad actors using ransomware as their weapon, crime is paying more than ever. A new report by the eSentire security research team found that six ransomware gangs claimed at least 290 new victims fo far this year. The combined spoils tallied potentially $45 million for the hackers.
Dissecting the Colonial Pipeline Incident
May 20, 2021
IT experts at the hacked Colonial Pipeline did a good job in mitigating the May 7 cyberattack and successfully stopped it when discovered by shutting down the network. But the attack was mostly invisible in the weeks-long initial stages, according to a briefing NTT Security executives conducted Tuesday.
FTC Reports Huge Jump in Cryptocurrency Scams
May 19, 2021
As the value of cryptocurrencies continue to soar, new investors are eager to get in on the action, and scammers are more than willing to accommodate them. According to the Federal Trade Commission, claims of losses from cryptocurrency fraud skyrocketed from October 2020 to March 2021. The median loss reported neared a 1,000 percent increase over the same period a year ago.
Allow App to Track? Most iOS 14.5 Users Tap Fuggedaboutit!
May 11, 2021
More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad news for advertisers.
AirTags vs. Tile and Apple's Antitrust Future
April 26, 2021
U.S. senators heading antitrust issues have flagged Apple's new AirTag effort as potentially anticompetitive after Tile CEO CJ Prober started complaining because Apple could put his company out of business. Let's talk about Apple, vendor lock-in, and antitrust. Then we'll close with the product of the week, the new AMD-powered Surface Laptop in beautiful black.
Slick New iMac, Muscular iPad Pro Headline Apple Event
April 21, 2021
Apple introduced a new version of its iMac desktop and a powerful upgrade of its iPad Pro tablet at an online event Tuesday. Both are based on Apple's M1 chip. Ordering for the new iMac starts on April 30, with shipments starting in the second half of May. TechNewsWorld spoke with several analysts to get their reactions to the these and other Apple products hitting the market in the coming weeks.
DuckDuckGo Unwraps Google FLoC Blocker
April 20, 2021
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google's new scheme to provide marketers with information for targeting advertising at Internet users. The scheme called FLoC -- Federated Learning of Cohorts -- is being tested in Chrome, in some cases without the knowledge of the browser's users.
How Fixable Is the Unsafe Internet?
April 15, 2021
A recent study from Consumer Reports' Digital Lab reveals that 96 percent of Americans agree that more should be done to protect consumer privacy. But don't expect to see a whole new alternative Internet emerging any year soon. Instead, you will see a focus on software offerings built around privacy and security rather than hardware.
Tax Benefits That Can Help Small Tech and Entrepreneurs Now
April 15, 2021
This year's revised federal tax code plus new Covid-19 initiatives provide additional incentives for startup companies, as well as small and medium-sized businesses. If you received a Paycheck Protection Program (PPP) loan, you may qualify to have that indebtedness forgiven; and other tax incentives this year provide new deductions to lower your tax bill.
Hacker Recycles Data on Half a Billion Facebook Users
April 6, 2021
A rich cache of data on some 533 million Facebook users was posted to a hacker forum over the weekend and is available to download for practically free. In a statement provided to TechNewsWorld by Facebook, the company said it is confident the posted information is old data that originated from a weakness in its contact importer feature that was discovered and fixed in August 2019.
Big Tech Urges SCOTUS to Ease Risk of Consumer Class Actions
March 31, 2021
Major information technology providers opposed to the broadening of class action litigation related to consumer protections have taken their case to the U.S. Supreme Court. The companies are hoping the court will strike down a lower court ruling which makes it easier for consumers to file class action suits. The tech companies may not have to wait too long for a decision.
Think Tank Calls for US Industrial Policy to Combat China's Quest for Tech Dominance
March 30, 2021
A report from the Information Technology & Innovation Foundation called on the U.S. government to take an active role in promoting industrial competitiveness, and to formulate an advanced industry and technology strategy, which should include a set of policies and programs explicitly designed to support specific industries and technologies.
AI, ML Not Yet a Plug-and-Play Proposition for Marketers: Study
March 24, 2021
Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence or machine language to automate their marketing campaigns. A survey by Rackspace Technology reveals that the majority of organizations worldwide lack the internal resources to support these high-powered CRM initiatives.
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