Our Full-Service B2B Marketing Program Delivers Sales-Ready Leads Click to Learn More!
Welcome Guest | Sign In
salesforce commerce cloud

Pulling Google Back to the Right Side of the Privacy Line

By Jeff Kagan
May 15, 2014 5:13 AM PT

I don't usually agree with the European Union. However, it has demanded that Google help to protect the privacy of citizens rather than exposing everything, and I tend to agree. The latest EU ruling doesn't solve the whole problem, though. In fact, it raises more questions -- but it is a good start.

Pulling Google Back to the Right Side of the Privacy Line

Remember a few years ago, in the very early days of Google, when we were having the raging debate about how Google was violating privacy? Well, this week's EU court decision is all about privacy.

We have been losing our privacy bit by bit over the last few decades, but Google seems to have upped the ante. Its purpose seems to be to expose everything about everyone. It crosses the line, in many people's opinion.

Restarting the Fire

This was a heated debate a few short years ago, but people have a tendency to get tired of fighting and just give up. If that should happen in this case, Google would win, even though we might not like it. However, this EU decision could rekindle dying embers.

Don't get me wrong, I think Google is a great company and has created many great products -- like its search engine and its Android mobile phone operating system. However, every great company has areas where it may cross the line and go too far.

Google thinks it has the right to do whatever it wants with people's private information -- and that is, very simply, none of its damn business. What gives it the right to impact and affect everyone's lives, without permission? And why is it allowed to get away with it?

This EU decision will be hated by Google and other search engines but loved by end users. If this happens, I can see other countries jumping on the bandwagon as well, creating a very difficult playing field for Google.

Where the Data Lives

This won't hurt Google, but it will feel a pinch. However, it's really Google's own fault since it decided it was OK to breach privacy. So it should be responsible for fixing the problems that resulted because it crossed the line.

That said, I'm afraid just forcing Google to conform to new rules might not be enough.

First of all, there are other search engines. More importantly, Google doesn't create the data -- it just links to it. It is simply a search engine. The problem data exists on other sites that Google just points to.

So should the EU be focusing on Google as the only problem? No. There are countless sites that Google points to. If Google should be responsible for not violating privacy by pointing to other sites, shouldn't those other sites be responsible for taking down data? Of course.

That's where this whole EU argument gets very sticky and much more complicated. It raises some very important questions. If we pull back the camera, we see there are many more layers that need to be addressed.

So good job, EU, but this is only a first step in a much longer journey.

E-Commerce Times columnist Jeff Kagan is a technology industry analyst and consultant who enjoys sharing his colorful perspectives on the changing industry he's been watching for 25 years. Email him at jeff@jeffKAGAN.com.

Facebook Twitter LinkedIn Google+ RSS
salesforce commerce cloud
How do you feel about the latest challenges to Facebook's reputation?
I think the critics have ulterior motives. I'm a Facebook fan.
I don't like it, but there's no alternative, so I still use Facebook heavily.
I have adjusted my Facebook privacy settings to suit my comfort level.
I only use Facebook casually, and I avoid posting anything very personal.
I check Facebook to see what others post, but I don't post myself.
I never use Facebook.