Several conferences I was scheduled to attend have been canceled. All of the sponsors cited an abundance of caution in the face of the unknown consequences of coronavirus transmission and outright COVID-19 pneumonia. That's all to the good, but we need to get business done even in the face of the vi...

The business-to-business buyer's journey is often difficult and long. The typical buying group for a complex B2B solution involves six to 10 decision makers, each of them bringing information they independently gathered to share with the group before making a decision. This information often opens t...

Marketing automation isn't a thing of the future -- it's very much a part of the here and now for small and midsized businesses across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. In order for SMBs t...

Lost at CES

CES is in full swing in Las Vegas this week, and the show for all things high-tech -- from gizmos and gadgets to cars and entertainment gear -- has attracted attendees from around the world. The first CES, or "Consumer Electronics Show" as it originally was known, took place in June 1967 in New York...

INSIGHTS

The New Era of Account-Based Marketing

Business-to-business marketing is evolving -- and it's not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see a vendor selected repeatedly, or it officially earns a designation as a preferred vendor, it's a sign of marketing evolution. Most...

INSIGHTS

Dreamforce Points to New Disruption

There were more than 170,000 people at Dreamforce a couple of weeks ago, and many more watching from afar. Also, there were well over 2,000 sessions. Numerous announcements sprang from the big Salesforce event. Some announcements and sessions, like the Tim Cook fireside chat, stand out. Of the top s...

The European Union has launched a probe into how Google and Facebook gather, process, use and monetize data for advertising purposes. The European Commission has begun distributing questionnaires as part of a preliminary investigation into Google's and Facebook's data practices. Facebook and Google ...

EXPERT ADVICE

4 Big 2020 Sales Enablement Predictions

Now is the time when growth-minded organizations and their sales leaders begin to evaluate this year while looking ahead to the next. It's a time to identify opportunities for improvement, anticipate industry changes, and solidify a sales strategy that will align with the evolving expectations of B2...

EXPERT ADVICE

Keeping the ‘Service’ in SaaS

In today's highly competitive B2B software industry, it's not enough to staff a call center and sit back and wait for customers to reach out when they need you -- it's imperative that you take the initiative. When customers have so many solution vendors to choose from, service becomes a strategic di...

INSIGHTS

Salesforce and Microsoft in Another Deal

With Dreamforce approaching, it's no surprise that Salesforce is making a flurry of announcements. What is surprising are two big ones involving partnering with other vendors, mostly on infrastructure -- announcements that I believe make the idea of an information utility more real with each passing...

The amount of data we create each day is astronomical. The digital universe likely will reach 44 zettabytes in 2020, according to the World Economic Forum. That is 40 times more bytes than there are stars existing in the observable universe. To say that's a lot of data is a colossal understatement -...

EXPERT ADVICE

5 Important Lessons Brands Can Learn From Apple

I'll admit it, it was love at first sight when I purchased my first MacBook. It was my iPhone that prompted my decision to give up years of PC efficiencies and dive head first into learning a new operating system, but familiarity had kept me complacent for too long. Still, I remember the excitement ...

OPINION

What’s Wrong With Apple?

Apple held its huge product announcement event last week, and what once had people besides themselves with excitement has become a near pointless program of copied features and missed expectations. It is a shame to watch -- much like it was when Apple fired Steve Jobs. It appears that the firm has f...

Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and cha...

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