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Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For e...

The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to rep...

Mobile commerce sites showed growth during the 2012 holiday shopping season as they gave consumers more on-the-go options for buying and researching products, according to the latest ForeSee Mobile Satisfaction Index. ForeSee, a customer experience analytics firm, saw the Index jump two points over ...

Amazon, purveyor of everything you would need for a Valentine's Day dinner -- wine, food, romantic music, a DVD of Casablanca -- received a lot of love from respondents to the 2013 Harris Poll Reputation Quotient study released this week; it rated Amazon the top spot among 60 of the most visible U.S...

Comic book legend Stan Lee wants kids to join him on his next superhero adventure. The 90-year-old creator of Spider-Man and cocreator of Iron Man, Thor and the rest of the Avengers, this week launched Stan Lee's Kids Universe as part of a joint venture between his POW! Entertainment and 1821 Comics...

The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed. Bluefin Labs, founded in 2008...

As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their ...

BlackBerry 10 may have had its thunder stolen by "BlackBerry" -- that is, the announcement that "Research In Motion" has been deep-sixed, and the company name is now the same as its iconic brand. The rebranding is an effort to put more juice behind the launch of the highly anticipated new BB10 opera...

Pinterest, the social scrapbooking site that has quickly captured the Web's attention, this week rolled out a beta test of a redesigned look that features larger pictures and a new way of navigating pages. The biggest change to Pinterest is that images are larger, and there's more information on pin...

Bronto Software this week released a significant update to its Bronto Marketing Platform: a remarketing engine that helps retailers link online and in-store purchases in order to create targeted email messages that speak to the individual user. New features allow marketers to collect data such as pu...

Browse any mobile app store and you'll find a number of apps relating to monitoring activity and tracking fitness while you work out and train. Shelf space is increasingly dedicated to fitness-related gadgets including activity monitors and other workout gear. Now there are massively multiplayer-sty...

Microfunding sites such as Kickstarter, Indiegogo and newcomer ClickStartMe are making it possible for entrepreneurs and inventors from small-scale to established companies to get the momentum they need to put out a product. One category that is seeing a lot of activity is sports and fitness. New ca...

Just days away from Research In Motion's Jan. 30 launch of the BlackBerry 10 platform, which includes a new operating system and a fresh lineup of phones, the advertising machine has yet to churn into action. That doesn't mean RIM isn't busy building buzz, however. Several press releases have fueled...

Data brokers are watching your every move online. They track the sites you visit, articles you read, purchases you make, and even the names of your children. To cut through the red tape of monitoring and removing stored information, online privacy company Abine is offering a mobile version of its...

Kim Dotcom didn't make his millions from the illegal downloads that took place on Megaupload, the now-defunct site he ran. Rather, he mostly made his money from ads that ran on the illegal download site, which highlights a need for ad networks to do a better job policing their stable of publishers. ...

One of the features of Amazon Prime, in addition to free two-day shipping, is access to free video content. To sweeten the deal, Amazon is using its Amazon Studios division to produce original content: The company has ordered six pilots for original series, which will become available on Prime Insta...

Online advertising spending hit a record $9.26 billion in the third quarter of 2012, an 18 percent increase over the same period last year. The IAB Internet Advertising Revenue Report for the third quarter of 2012, released last week by the Interactive Advertising Bureau and PricewaterhouseCoopers, ...

The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-b...

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...