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Results 1-2 of 2 for Shanmugam Gnanasambandam

The Evolution of CRM Communication Channels

Communication is the key to the success of customer relationship management, and it lays the foundation for customer satisfaction and business growth ...


Different Strokes: Sharpening CRM Strategies for Specific Mobile Segments

Today, when we look at the mobile phone/services market, the trend/focus is toward smartphones, along with mobile Internet/data services. We see mobile phone companies launching new-model smartphones and mobile service providers offering various mobile data services, supported by 3G/4G technologies ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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E-Commerce Times Channels