A recent ruling by the Supreme Court, reversing a nearly 100 year old statute outlawing price setting, is in the spotlight for retailers, lobbyists and economic theorists. For the past 96 years, retailers have been protected under an umbrella of antitrust laws prohibiting the collusion of manufactures from establishing and maintaining minimum prices for retail and consumer goods. The implications of the new ruling present a significant change to the relationship between price, value and demand in the U.S. market...
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