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Integrating MAP With CRM Can Fuel Your Pipeline

Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as the customer journey requires several touchpoints. At the beginning of a customer's journey, it's easy for a salesperson to handle introductions via phone. However, as customers get deeper into the journey, strategic face-to-face meetings must take place for success. ...

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