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Round E-Marketing in a Flat World

Thomas Friedman, in his 2005 book, The World is Flat, introduced a concept he calls "triple convergence." Three key factors, he says, help businesses take advantage of the new technologies available: Increased connectivity and collaboration, increased capabilities in a single device, and process and workflow changes. Industries do not, he suggests, see progress in their productivity until all three of these factors "converge" -- until all are being used seamlessly in the daily work of the business...

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