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Big Business Can Learn About Customer Closeness From D2C Brands

News of direct-to-consumer (D2C) prescription glasses retailer Warby Parker and its IPO in late September put all eyes on the D2C pioneer's business model. Warby reached a $6 billion valuation, 50 percent higher than its valuation in 2020, with much fanfare and anticipation for similar IPOs like that of D2C sneaker retailer Allbirds ...

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