Search Results

Results 1-1 of 1 for Jeffrey M. Killeen

The Value of Vertical Search for B2B Marketers

Today it seems like every owner of a decent size database now calls itself a "specialized vertical search engine." I suppose there is some clever (if not misleading) marketing logic in positioning oneself as such given the wholesale adoption of search as a business tool, and of good search results as a very cost-effective form of inquiries, leads or orders when a search-based marketing program is done well...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
Loading ... Loading ...

E-Commerce Times Channels