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Results 1-2 of 2 for Aniruddha Bhattacharya and Laukik Desai
EXPERT ADVICE

The Paradigm of Cross-Channel Marketing, Part 2

Part 1 of this two-part series discusses the difference between a multichannel marketing approach and a cross-channel marketing approach ...

EXPERT ADVICE

The Paradigm of Cross-Channel Marketing, Part 1

Marketing channels have evolved over the past few decades from just print to electronic media to the Internet. With the advent of information technology, today's marketers have the luxury to decide on the most potent mix for the products they are trying to sell. ...

How often do you receive an email that you suspect is fraudulent?
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