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Advertising Online? How’s Your Viewability?

Viewability -- that is, a display or video ad's ability to be viewed effectively on a Web page -- is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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