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EXCLUSIVE INTERVIEW

Rewards for Recycling: Q&A With Gazelle CEO Israel Ganot, Part 1

Gazelle takes your old cellphones, laptops, digital cameras, camcorders, GPS devices, game systems, calculators, e-readers, LCD monitors, tablets, and any other out-of-date electronic equipment cluttering up your home or office, and turns it all into cash. ...

The E-Shopping Fun Factor

With a wealth of information at their fingertips, consumers are savvier than ever. They're also much less likely to be swayed by traditional, in-your-face advertising and commercials. They want, instead, to be entertained and engaged by marketers. ...

The Rise of We-Commerce

It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist between friends ...

Me-Shopping: Design Your Own Products

Visual product configuration software is increasingly allowing consumers to design their own products, from shoes to tattoos, before purchasing them. ...

Shopping Online, Up Close and Personal

Shopping has traditionally involved an element of seeing, touching and feeling a product before buying. Shopping online, however, hasn't ever quite replicated that experience. That is, until now. ...

Opt-In Text Marketing – What’s Not to Love?

Let's face it, texting is ubiquitous. A constant stream of information comes and goes through our phones. Harnessing the power of this medium to reach customers is the goal of a whole new breed of mobile marketers ...

Mixed Media Marketing: Same Game, New Playbook

Marshall McLuhan's old adage, "the medium is the message," has never been more true than it is today. ...

The Reading Revolution

Books, writing and text aren't going away, but with the proliferation of digital devices, tablets and smartphones, along with the apps that serve them, the written word is evolving in new and intriguing ways ...

Adventures in Invention: Printing Objects

Maybe the "printer" part of "3D printer" is not exactly the right word, since printing has so long been thought of as a two-dimensional process of applying ink to paper. But the term, like the 3D printing process itself, seems to be here to stay ...

The New Digitally Driven Generation of Artists

Our world has gone digital, so it makes sense that the worlds created by artists are going digital as well. A new generation of artists is blending creativity, art and technology in innovative and unpredictable ways -- a process of testing limits and pushing boundaries that artists have always done ...

Mixed Messages: If a Picture’s Worth 1,000 Words, What’s a Video Worth?

Say you're a real estate agent, and you want to show a new listing to your client. You don't want to just email a link to information about the house, however; you want to personalize it somehow. Like, perhaps, with a video of yourself describing and selling the good points of that property to your potential buyer ...

Figuring Out Your Carbon Footprint’s Shoe Size

Every technology in business uses energy and has a carbon footprint -- from the lights in the ceiling to the data center they illuminate ...

Green Data Centers Are Where It’s At

It may be an increasingly digital, electronic and paperless world, but that doesn't mean it doesn't use a lot of energy. In particular, data centers -- those places that store, maintain, and manage all the bits and bytes that keep things humming -- use tremendous amounts of energy. Greening these centers, therefore, is one of the top priorities for many businesses...

The Virtual Workplace: Lean and Green

When collaborating with others in the workplace, physically being there is nice. The fact is, though, that one's physical presence almost always leaves an unavoidable carbon footprint -- one that companies focused on going green might want to erase ...

Chasing Customers Into the Virtual Parking Lot

The online shopping cart has become as much of a wish list as anything, giving consumers a place to store, compare, consider and dream about potential purchases. E-tailers, however, would like to see those potential purchases become actual ones, and they're coming up with increasingly sophisticated ways of doing just that ...

Art Galleries Online: Everything Except the White Wine and Snooty Talk

Artists seeking to sell their work and art lovers seeking to buy it need now go no further than their computer. With the rise in online art sales, buying and selling original art can take place entirely online ...

Art Online and Beyond

A few years ago, several Google employees got together and asked a fateful question: What if they extended Google's technologies of gathering and archiving information into the world of visual art? ...

Fine Art in a World Gone Digital

It used to be that if you wanted a work of art, you either had to get an original or settle for a less-than-perfect reproduction. Now, however, digital technologies, new printing processes, and the online world have converged to create a whole new world of collectible and affordable prints and reproductions ...

Protecting Your Brand in a Web 2.0 World

Many businesses have begun to use some form of user-generated content on their sites, and while this content can help to build a brand and develop a community, there is some risk involved. ...

Fiber Optics and Rural Medicine: Healthcare at the Speed of Light

As healthcare professionals rely more on electronic medical records, tests, images, videos and other multimedia files, high-speed broadband networks have increasingly become a necessary way to transfer and move this data. Unfortunately, however, rural hospitals and clinics have had a difficult time keeping pace with the need for new networks and fiber optic technologies...

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