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Beyond CRM
April 10, 2018
We should start discussing what's beyond CRM. I chose the word "beyond" advisedly. CRM is far from dead or even in decline, so "after" would be incorrect. However, CRM already has changed so much that it may be time to rethink it. Also, many of the tangential technologies that have turbocharged CRM in the last few years, like social media, have drawn so much attention that some analysis is due.
Mysterious Disappearance of Zuck Posts Rings Another Facebook Alarm Bell
April 9, 2018
Facebook reportedly allowed CEO Mark Zuckerberg and other senior executives to delete messages from recipients' inboxes and chat threads, but it did not disclose the practice or offer the same capabilities to users. Facebook began using the tool after the 2014 hack of Sony Pictures to protect executive communications. Facebook later said it would make the feature available to all users.
Turning Social Media From a Problem Into a Solution
April 9, 2018
The shooting incident that took place last week at YouTube had less to do with guns than with the failure of the police to act on information in a timely way and the inability of social media to be anything but part of the problem. Google has been giving this issue little more than lip service, but I expect it has become motivated to do more, given that YouTube was the latest target.
No Cure for Cyber Insecurity?
April 6, 2018
An alarming number of major U.S. retailers, industrial firms, government agencies and other organizations have been hit in a recent wave of cyberbreaches that may signal increasing vulnerability for consumers and businesses alike. The attacks have exposed millions of consumer payment cards to fraud. Cyberthieves have used a variety of methods to infiltrate corporate computer systems.
Facebook Comes Up With a New Data Access Plan
April 6, 2018
Facebook has announced an update to its policies for restricting data access on its platform. CEO Mark Zuckerberg also discussed some of Facebook's new efforts to shore up user privacy protections in a 45-minute long Q&A with members of the media on Wednesday. Facebook will implement nine changes, which will allow users to set privacy levels and limit automatic data sharing.
Facebook Declares Open Season on Russian Trolls
April 5, 2018
Facebook has taken down more than 270 pages and accounts operated by the Internet Research Agency, a Russian troll farm, CEO Mark Zuckerberg announced Tuesday. IRA trolls and ads were involved in Russia's attempts to interfere with the 2016 United States presidential elections, and the trolls have published hate speech and incitements to violence on their Facebook pages.
The Danger of Underestimating Your Brand's Value
April 5, 2018
A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a compelling, emotional reason to want to be connected to your company.
Digital Disruption
April 4, 2018
Andrew McAfee and Erik Brynjolfesson, who teach at MIT's Sloan School of Management, started writing about the impact of artificial intelligence and machine learning almost a decade ago. Their early books provided deep insights into the way the era we live in would unfold. A lot of their ideas were on display last week at TrailHeaDX: The Salesforce Developer Conference in San Francisco.
Many Small Businesses Take DIY Path to Mobile Apps
April 4, 2018
Nearly half of all the small businesses that participated in a recent survey said they handled their mobile application development in house, in part to cut costs and speed time to deployment. Forty-six percent used in-house staff to develop critical mobile applications in an effort to drive new business. Forty-one percent used freelancers or consultants to develop mobile apps.
4 Ways SMB Etailers Can Manage Facebook Fears
April 3, 2018
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.
The Power of Social Media and the Coming Repeal of the 2nd Amendment
April 2, 2018
One of the most powerful political organizations in the U.S. is the National Rifle Association. The president of the United States recently claimed he wasn't afraid of the NRA, only to have an NRA spokesperson -- not the president himself -- later announce that the president had changed his mind. It was painful to watch the most powerful man in the free world be treated like a small child.
Snapchat May Risk Connecting Apps, Despite Facebook Uproar
March 31, 2018
Snapchat soon may have a Connected Apps feature that is similar to the functionality at the heart of the Cambridge Analytica brouhaha, which has sparked congressional scrutiny and consumer backlash. The latest beta features a new tab within the setting page. The page displays the following text: "These apps are connected to your Snapchat account. Choose an app to control what it has access to."
Trump Rails at Amazon Over Taxes, USPS, Local Retail
March 30, 2018
President Trump fired off a tweet critical of Amazon, implying that the administration may be mulling some type of regulatory action. Amazon CEO Jeff Bezos is also the owner of The Washington Post, one of the top newspapers in the U.S. and a major thorn in the president's side. Trump recently has been "obsessing" over the company and exploring different regulatory possibilities, according to reports.
Facebook Takes Baby Steps Toward Rebuilding Trust
March 29, 2018
Facebook has introduced a set of changes designed to empower members to protect their account information. The company has been at the center of an unrelenting firestorm following revelations that it allowed Cambridge Analytica to mine private data belonging to 50 million of its users without permission, which Cambridge Analytica then leveraged for political purposes.
New Firefox Extension Builds a Wall Around Facebook
March 28, 2018
Mozilla has announced Facebook Container, a Firefox browser extension that is designed to segregate users' activity on Facebook from their other Web activity, limiting Facebook's ability to track them and gather personal data. The extension is the culmination of more than two years of research into developing a more private browsing experience, Mozilla said.
It's Getting Lonely at Quota Club
March 27, 2018
Sales people and their managers should be celebrating the economic gains of the last few years but for many of them the gains may be illusory. Sixty-three percent of sales reps made quota in 2012, but five years later -- despite an improving economy -- that number dropped to 53 percent, according to CSO Insights' continuing research, which stretches over more than two decades.
Facebook Phone-Scraping Takes Users by Surprise
March 27, 2018
Facebook on Sunday confirmed that its Messenger and Lite apps for Android smartphones routinely collect call and text histories. The call and text history logging are opt-in features for people using Messenger or Facebook Lite on Android devices, the company said in a post. The feature is designed to help users stay connected, and it improves the Facebook experience, according to the company.
Women-Owned Firms More Active on Social Nets
March 27, 2018
Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. "By nature, women tend to be more social," observed Rob Enderle, principal analyst at the Enderle Group.
Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
March 26, 2018
"The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry," observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of data that each company is gathering each day, ... you can do any sort of analysis on it."
Chaos Threatens Tech Takeover
March 26, 2018
The tech world experienced more insanity last week. We finally got confirmation from AMD that the CTS Labs security report was a tempest in a teapot, but the big question remained unanswered. A self-driving Uber vehicle killed a pedestrian, but we didn't ask the right questions. Facebook admitted that it gave our information to a bad actor, and we forgot what really would wake up Zuckerberg.
Salesforce's Latest Big Gamble: APIs
March 25, 2018
Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate data sources. This is a common problem that has plagued the enterprise application industry since its inception. In fact, it spawned an entire subsegment of integration vendors and service providers.
The Social Utility
March 24, 2018
If you study economic cycles, you can watch the evolution of a disruptive technology throughout its lifecycle, from a specific product to a competitive industry. The last phase in the evolutionary chain is the formation of a utility. For example, over a couple of centuries we've seen the evolution of electricity from a curiosity, to a business, to a group of public companies.
Brit Lawmakers Want Cambridge Analytica's Nix to Explain a Few Things
March 23, 2018
British lawmakers want Alexander Nix, the suspended chief executive of Cambridge Analytica, to return to Parliament for additional questioning in its fake news inquiry. The Parliament's probe led to disclosures that Facebook had allowed Cambridge Analytica unauthorized access to up to 50 million user records, igniting a firestorm over user data privacy and possible U.S. voter manipulation.
YouTube to Enforce Broad Ban on Gun-Related Videos
March 23, 2018
YouTube has announced that it will ban videos related to the sale or assembly of firearms, as well as certain gun accessories including bump stocks. Under the new rules, all videos that show how to construct or even repair a firearm are banned -- even those from long-established YouTube channels. The new policy also bans videos that show how to reload ammunition.
Facebook Swelters in Cambridge Analytica Heat
March 22, 2018
CEO Mark Zuckerberg broke Facebook's mysterious silence following news of investigations into Cambridge Analytica's access to personal data belonging to 50 million Facebook users. Facing the wrath of everyone from U.S. and European regulators to shareholders, customers and employees, Zuckerberg conceded that Facebook must make several changes if it expects to be taken seriously in the future.
Squandering Customer Loyalty Is Risky Business
March 22, 2018
Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, and a long-term brand relationship will be created. However, too many companies focus only on themselves.
#DeleteFacebook Movement Gathers Steam
March 21, 2018
Many Facebook members reportedly have shuttered their accounts following reports that Cambridge Analytica, a voter profiling company working for Donald Trump's presidential campaign, harvested data from 50 million users, unbeknownst to them. Indignation over Facebook's role in the data leak has mushroomed, and some users have taken to Twitter to announce their liberation from the social network.
Facebook Faces Multiple Government Probes in Massive Data Scandal
March 20, 2018
EU, UK and U.S. officials have ratcheted up the pressure on Facebook over a user data scandal that threatens to engulf the company. The president of the European Parliament, Antonio Tajani, summed up the stakes in a tweet on Tuesday: "Facebook needs to clarify before the representatives of 500 million Europeans that personal data is not being used to manipulate democracy."
Managing in Mature Markets
March 20, 2018
Markets and companies change as industries grow and as a disruptive innovation commoditizes. Generally, prices come down because the innovation becomes commonplace and competitors fight for every scrap causing margin erosion. Eventually markets equilibrate, and a monopoly or small oligopoly sets in. We can see this playing out right now -- mature industries like databases have an oligopoly set up.
California Weighs Tough Net Neutrality State Law
March 19, 2018
A California legislator has fleshed out the details in legislation that would provide comprehensive Net neutrality protection. Sen. Scott Wiener last week offered an amended version of a bill he introduced earlier this year, which essentially prohibits ISPs from engaging in any practice that would manipulate or hinder consumer access to certain content, devices or services.
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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.