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Protecting Against 'Natural' Cybersecurity Erosion
September 21, 2018
Every child who's ever played a board game understands that the act of rolling dice yields an unpredictable result. In fact, that's why children's board games use dice in the first place: to ensure a random outcome that is -- from a macro point of view -- about the same likelihood each time the die is thrown. Consider what would happen if someone replaced the board game's dice with weighted dice.
Poor Website Designs Could Trigger Legal Actions
September 21, 2018
Internet marketing has become so popular that e-commerce retail sales in the United States are on pace to double between 2009 and 2018. The transaction value of e-commerce service industry contracts reached $600 billion in 2016. Despite the rush to digital commerce, the rules for business transactions are still the same, whether they are concluded on paper or electronically.
A Good Storm
September 20, 2018
Dreamforce continues to bear down on the world like a hurricane slowly approaching from across the ocean -- in a good way, if that makes any sense. Salesforce has pumped new products into the market that will serve as the focus of at least part of the discussion. The company recently introduced improvements or whole new products for the SMB market, philanthropy and financial services.
In Technology We Trust... But Should We?
September 20, 2018
Since the industrial revolution, technology has changed society continually. Largely due to innovations in semiconductor electronics, software and computer technology, the pace of technological development has continued to accelerate over the past 50 years. Personal computers now fit into your pocket. You have access to people and information all over the world through the Internet.
10 Things People With Disabilities Wish Online Retailers Knew
September 20, 2018
Many shoppers would be just fine if they could never set foot in a retail store again. After all, everything is available online: books, groceries, pizza, household necessities, even big ticket items like mattresses and cars. However, 15 percent of people worldwide have a disability that affects their daily life, and many retailers are unaware that their websites are not always accessible to them.
Utopia or Disaster? AI's Transformation of Sales
September 19, 2018
If there's one thing that can be said with certainty about AI in the field of sales, it's this: It's coming. Solutions for sales leaders, account executives and business development reps tout various AI-enabled features and the benefits they offer to sales. Writers breathlessly forecast the loss of millions of jobs due to AI, including the decimation of most professions, sales included.
ACLU Sues Facebook for Facilitating Gender-Biased Job Recruitment
September 19, 2018
The ACLU has filed charges of unlawful gender-based discrimination with the U.S. Equal Employment Opportunity Commission against Facebook and 10 employers accused of targeting job ads at males only. The ACLU, Outten & Golden, a Washington, D.C. law firm, and the Communications Workers of America brought the class action. The complaint alleges that Facebook delivers job ads selectively.
Despite Emmys, Road Ahead Is Bumpy for Streaming Services
September 18, 2018
Netflix had a very good showing on Monday, winning 23 Emmy Awards and tying longtime Emmy-winning powerhouse HBO. Netflix, an over-the-top streaming service, claimed 112 nominations this year, four more than its premium pay-TV channel rival HBO, which had dominated the Emmys for nearly two decades. Although the Emmy wins were good news for Netflix, other recent news has been far less rosy.
Blockchain (Re)Emerges
September 17, 2018
More often than you might think, disruptive innovations travel in pairs -- at least until they are separated by the markets, which decide one is useful and the other no so much. Sometimes they're symbiotic. Both may be useful or even necessary -- like hardware and software -- but that's not always the case. Consider the strange pairing of blockchain technology and cryptocurrency.
Death Watch Begins for Google
September 17, 2018
The EU has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real enemy of the people in its sights: social media companies and Google. France is even more aggressive, suggesting that the EU's "right to be forgotten" law should apply worldwide. Given that it actually does fall within the legitimate purview of government, it is hard not to agree.
Why You Should Manage Your IoT Devices Like Employees
September 15, 2018
There is a well-known joke among security professionals: Q: "What does IoT stand for?" A: "Internet of Threats." Sadly, this joke is our reality. An estimated 20.4 billion Internet of Things devices will be deployed by 2020, according to Gartner, in what some have dubbed "the fourth industrial revolution." These connected devices are being manufactured to streamline everything we do.
Facebook Goes Into High Gear to Fight Election Meddling, Fake News
September 14, 2018
Defending against foreign interference in American elections is one of the priorities Facebook CEO Mark Zuckerberg said he has been focusing on this year. The issue is highly sensitive, and it is one that has garnered a great deal of discussion in media reports and on the Web. Special counsel Robert Mueller warned in a court filing this spring that foreign interference efforts were still going on.
Google Digs In Heels Over Global Expansion of EU's 'Right to Be Forgotten'
September 14, 2018
Google took on French lawyers at the European Union Court of Justice this week, in an effort to fend off expansion of the EU's "right to be forgotten" judgment. The EU's attempts to broaden the scope of that judgment would be "completely unenvisagable," and it could result in impositions on the values of different countries around the world, Google argued.
Salesforce Philanthropy Cloud at Dreamforce
September 13, 2018
At the last Dreamforce, Salesforce introduced a new cloud dedicated to philanthropy, and the company began delivering on a three-part strategy this year. The Salesforce Philanthropy Cloud is a product of what used to be called the "Salesforce Foundation" but now is referred to as "Salesforce.org." The idea is not rocket science. The new cloud is designed to be a meeting place that facilitates interactions between nonprofits and funding sources.
EU Copyright Directive Advances Despite Worry Over Breaking the Internet
September 13, 2018
The European Parliament on Wednesday approved a directive aimed at protecting the intellectual property of copyright holders on the Internet. It would require online platforms to scrutinize content their users post online and enter licensing agreements with rights holders. The Parliament approved the copyright directive with a vote of 438-226, with 39 abstentions.
7-Eleven Gives Nod to Apple Pay, Google Pay
September 12, 2018
7-Eleven has begun accepting Apple Pay, and Google Pay at participating U.S. stores. The stores will add support for the services throughout this month. The convenience store chain has more than 66,000 stores in 17 countries worldwide; 11,800 are in the United States. "A 7-Eleven is a 'hit-and-get' kind of experience," noted Michael Jude, program manager at Stratecast/Frost & Sullivan.
Sign of the Times
September 11, 2018
Well, here's one Dreamforce idea I never heard of. A group of groups opposed to the Trump administration's immigrant detention and separation policies has announced that it will picket Dreamforce. It already has called on speakers attending the event to pull out. A long time ago, a very underfunded Salesforce marketing team tried a similar stunt, disrupting Siebel user group meetings.
How Online Retailers Can Make the Most of Preorders to Maximize Sales
September 10, 2018
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be sometime soon.
To Resist Manipulation, Ask One Question
September 10, 2018
The level of effort devoted to manipulating our opinions is unprecedented. Granted, a lot of this has to do with the fact that most of the "free" online services we use aren't free at all. They are trading our ability to make measured opinions for advertisers' money, and some of these "advertisers" are foreign governments. There is one question we should be asking of any inflammatory story: Why?
5 Tips for Creating a Gen-Z Friendly Website
September 8, 2018
Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's population. This powerful group of 7.7 billion consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem that your website should mirror this lightning-quick attention span.
E-Scooters: On a Road to Nowhere
September 7, 2018
As summer winds die down here's hoping one of the season's most ridiculous and unnecessary fads goes with them. Bird and Lime e-scooters are just the latest twist on the foot-powered Razor Scooters that took America by storm in 2000. Unlike Razor, which introduced electric-power models back in 2003, Bird and Lime utilize a subscription model instead of ownership.
The Thrill Is Gone for Many Facebook Users
September 6, 2018
American consumers' attitudes toward Facebook appear to be cooling, based on the results of a Pew Research Center survey. Forty-two percent of the roughly 4,600 people who responded to the May poll said they had taken a break of several weeks from checking the platform. "Facebook's probably losing subscribers for a number of reasons," said Frost & Sullivan's Michael Jude.
Senators Bash Google at Russian Election Meddling Hearing
September 6, 2018
An empty chair reserved for Google became the focal point for harsh criticism Wednesday at the U.S. Senate Intelligence Committee's hearing on Russian meddling in the 2016 elections. Facebook Chief Operating Officer Sheryl Sandberg and Twitter CEO Jack Dorsey testified at the forum. Several senators lambasted the absent company for being unwilling to answer important questions.
Google Cracks Down on Tech-Support Scams
September 5, 2018
Google has announced new steps to combat the placement of fraudulent tech support ads on its platform. The company will roll out a verification program in the next few months to ensure that only legitimate third-party tech support providers can place Google ads. There are many legitimate providers that offer local or regional services, or affordable support for out-of-warranty products.
'Five Eyes' Nations Push for Encryption Backdoors
September 5, 2018
Strong encryption can be a threat to law enforcement and national security, the governments of the United States, United Kingdom, Canada, Australia and New Zealand said in a statement issued Sunday. "The increasing use and sophistication of certain encryption designs present challenges for nations in combating serious crimes and threats to national and global security," maintained the countries.
6 Winning Shipping Strategies for E-Commerce SMBs
September 4, 2018
E-commerce continues to become more competitive as large companies like Amazon, Target and Walmart soak up market share and customer attention. Shipping window expectations have become shorter, and many online retailers struggle to keep up, particularly SMBs. How can SMBs compete? Not only is competing possible, there are many SMBs that have been finding exceptional success.
How Retailers Can Use AI to Break the Compensation Equation
September 4, 2018
Nowhere is the customer experience more vital to the long-term success of a business than in retail. This is particularly evident as retailers work to ensure that brick-and-mortar shopping experiences are as seamless and personalized as those offered by their digital counterparts. Nearly 80 percent of Americans are now online shoppers, according to Pew Research Center findings.
Of Course Google Is Biased
September 3, 2018
I once took a market research class that focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased. For that reason alone, it's almost certainly true that Google's search engine is biased.
Human Rights Groups Amplify Call for 'Killer Robot' Ban
August 30, 2018
Leaders from Human Rights Watch and Harvard Law School's International Human Rights Clinic last week issued a dire warning that nations around the world haven't been doing enough to ban the development of autonomous weapons -- so-called "killer robots." The groups issued a joint report that calls for a complete ban on these systems before it becomes too late to act.
When Unlimited Wireless Data Is Not Really Unlimited
August 29, 2018
Verizon Wireless made a big mistake last week. Like it does with all users who go above their wireless data thresholds, it slowed the wireless data connection to firefighters battling blazes on the West Coast. Errors such as this are becoming a growing problem as we depend more on smartphones and wireless service. I was caught in an awkward position with wireless service myself last week.
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Freshsales - Don't fall prey to Excel sheets
What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.