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In Zuck We Trust: Facebook to Launch Own Cryptocurrency
June 19, 2019
Facebook's plans to mint its own digital coin will test the company's consumer credibility. After being savaged for months for its cavalier attitude toward users' privacy, the social network will be asking those same users to trust its new cryptocurrency. The currency, called "Libra," will be stashed in a digital wallet, the first product of new Facebook financial services subsidiary Calibra.
Customizing for Your Customers: How Headless Commerce Is Driving Change
June 19, 2019
The future is headless. As the world of commerce continues to mature, today's most successful retailers have one thing in common: They're getting better and better at meeting their customers whenever, wherever, and however they want to shop. The number of possible commerce touchpoints has grown exponentially, which means having a holistic commerce mindset is critical for survival.
The New Era of E-Commerce Personalization
June 17, 2019
A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to welcome their customers. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer experience at CommerceCX. "To do that you need to know and anticipate their wants and needs."
Cisco's Take on Making the World a Better Place
June 17, 2019
I attended Cisco Live last week, and one of the things that impressed me was how many amazing things the company has been doing that have nothing to do with products, services or revenue. Most companies have a philanthropic budget and donate, but they don't really seem to care if the money makes a difference. For most, philanthropy is more about uplifting their image than making a difference.
Retailers' Most Common Cloud Mistakes and How to Avoid Them
June 15, 2019
It's easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster ROI can usually be realized. Best of all are the unmatched agility and scalability of the cloud.
Can Brands Protect Privacy While Personalizing?
June 14, 2019
I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need. Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, I surf in private mode, and I report ads that are not relevant to me.
Are You Gish-Galloping Your Business Toward Disruption?
June 13, 2019
Recent events have led to many people learning about a long-understood rhetorical tactic called "Gish galloping." Named after creationist Duane Gish, it means confronting an opponent with a rapid-fire series of arguments -- including half-truths, misrepresentations and outright lies. Confronted with such a BS barrage, the opponent may try to refute each assertion, which is a losing proposition.
Internet's Crowds Stunting Its Growth: Trends Report
June 13, 2019
More than half the world's population -- 3.8 billion people -- have access to the Internet and that may not be a good thing for business, according to digital savant Mary Meeker's Internet Trends 2019 report. Global Internet user growth has slowed to 6 percent year over year, down from 7 percent, noted the Bond Capital general partner. The Asia-Pacific region leads in both users and potential.
China-US Trade Tension Is Causing Irreparable Damage to High-Tech
June 12, 2019
While trade disputes between countries are nothing new and seldom are remembered, the ongoing one between China and the United States may change the course of the electronics industry going forward. In the beginning of the dispute proposed tariffs excluded electronics for the most part. The U.S. even modified some initial proposals to avoid impacting Apple and other U.S. tech companies.
News Industry Ad Study Knocked as 'Tripe'
June 12, 2019
A study that estimates Google last year raked in $4.7 billion from news content has drawn widespread criticism. That $4.7 billion is a conservative estimate, according to the News Media Alliance, the trade group that released the study. That's because the estimate doesn't take into account Google's advertising revenue from publishers and data collected from news content.
Fraud Siphons Billions of Ad Cash Into Digital Hole
June 11, 2019
Fraudsters have been stealing online advertisers blind -- to the tune of $23 billion, based on a report from Cheq. Indirect economic and social costs might increase the total to $30 billion. Marketers have been wasting billions of dollars on digital ads that never reach buyers' eyes. Up to 30 percent of ads are impacted by fraud that affects 21 trillion online ads each year.
Salesforce and Tableau in Merger
June 10, 2019
Salesforce has announced an all-stock deal to acquire analytics powerhouse Tableau Software. Salesforce will pay 1.103 of its shares for one Tableau share. The deal is expected to finalize by the end of October, about a month before Dreamforce. A number of questions arise from this deal. For instance, why do it at all? Why keep the companies separate, and what will their relationship be like?
The 5 Most Pressing Problems With Drone Delivery
June 10, 2019
Amazon plans to begin drone deliveries within the next several months. The drones have become far more capable, safer, and less noisy, but there are five other problems that will need to be addressed before this delivery method reaches its full potential. Now, don't get me wrong. I'm looking forward to drone delivery. Still, there are several things that will need to be addressed.
For Brands the Future Is Facebook
June 7, 2019
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities.
Dodging Facebook's 'Like' Trap for Small Businesses
June 7, 2019
Despite complaints about user privacy and the sharing of personal data, Facebook remains the de facto social media powerhouse. It may have started out as a place to connect with friends, but with 2.23 billion users worldwide it isn't hard to see why it matters to marketers. For the past decade Facebook has been a proven way for small businesses to connect with customers -- at least in theory.
When Retail Customers Take It on the Chin, Investors Win
June 6, 2019
I am a reluctant Costco shopper. My wife is one of the many who really love the chain. Me... not so much. Seriously -- someone should knock Costco's top officials on the head and wake them up to the need to focus on their customers. After all, it's the customers who make Costco successful. When my family owned lots of retail stores, I learned many important lessons that Costco needs to learn.
YouTube Punishes Homophobic, Racist Pundit Following Internet Furor
June 6, 2019
YouTube on Wednesday demonetized the account of right-wing commentator Steven Crowder following widespread indignation over its initial response to his attacks on Vox host Carlos Maza. Crowder for years has attacked Maza, host of Vox's Strikethrough series. Crowder's homophobic and racist comments often spurred mass social media attacks and other abuse against Maza.
New Antitrust Probe Tightens Screws on Big Tech
June 5, 2019
The U.S. House of Representatives Antitrust Subcommittee has opened an investigation into competition in digital markets, increasing the pressure on big tech companies over antitrust issues. The subcommittee is part of the House Judiciary Committee. The bipartisan investigation will include a series of hearings on antitrust, commercial and administrative law about the rise of market power online.
Trailhead, Salesforce's Not-So-Secret Weapon
June 4, 2019
Salesforce has used its Trailhead learning system to teach developers how to program on its Lightning platform for more than five years. The company last week completed its fourth highly successful TrailheaDX conference, which attracted 14,000 people to the Moscone Center in San Francisco. There are plenty of good reasons for Salesforce to be in the software-coding-education game.
The Importance of Strong Domain Security to Brand Value
June 3, 2019
Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and increased possibilities for brand abuse. Added to that mix is the ever-present cyberthreat.
AMD Slam-Dunks Intel at Computex and It's a Good Thing
June 3, 2019
Like a lot of folks, I'm a tad sick of Intel. Last month we learned of its second big security scandal in as many years. Once again, the company not only neglected to disclose the problems in a timely way but also lacked a plan to recall the failed parts. Once again, buyers likely will have to cripple their Intel processors if they want to use them safely.
Leveraging Live Video Streaming, the Great Democratizer
June 1, 2019
When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming felt experimental in nature. What was it all about?
The Cannabis Rush: Where There's Smoke, There's E-Commerce
May 31, 2019
The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almost invisible online, cloaked as it is in a broad ad and search engine blackout.
Trailblazing a Path for Blockchain
May 30, 2019
Many of us think of blockchain as the technology that prevents counterfeiting digital currencies like bitcoin. However, the so-called cryptocurrencies have hit the rocks recently, losing value or at least fluctuating wildly, making them look more like the stocks of startups than stores of value. Still, as an independent technology the value of blockchain is only growing.
Amazon to Edge Out Small Wholesalers
May 30, 2019
Amazon has been reworking relationships with several of its long-time wholesale suppliers in a bid to cut costs, according to a report. The plan is to buy from larger companies instead of smaller businesses. Thousands of small suppliers that sell less than $10 million annually on Amazon's platform would lose bulk orders, while big brands like Procter & Gamble and Lego would benefit.
The Biggest Customer Service Mistakes Brands Make on Social Media
May 29, 2019
Social media has become a part of everyday life. Case in point: Eighty-one percent of people in the U.S. have a social networking profile, and the number of worldwide users is expected to reach 3.02 billion by 2021. Consumers also have been devoting more of their time to engaging with social media sites. One-seventh of the average user's waking life is spent on social media.
Getting Chatty With Chatbots
May 28, 2019
Chatbots are an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. Because they can be everpresent, chatbots are vital for keeping customers and potential customers engaged with a brand.
Qualcomm and Huawei: Now Things Are Just Getting Weird
May 27, 2019
Qualcomm just lost its seemingly no-lose case against the FTC, largely because it seems the judge was only physically in the room during the trial. The ruling makes it look like she and I observed very different trials. In addition, the U.S. apparently declared war against Huawei, which actually could benefit Huawei. The result of both efforts effectively could be to give the 5G market to China.
Leveraging the Tools That Fuel E-Commerce Growth
May 25, 2019
E-commerce technologies have been innovating fast. It's no surprise, considering e-commerce in North America grew by 15 percent in 2018, to reach more than $500 billion. Today's e-commerce businesses need to stay ahead of the curve if they want to be the consumer's choice, as convenience and relevance remain king. Companies can stand out by deploying some of the latest technologies.
Where CEOs Go Wrong With Brand ID
May 24, 2019
Brand ID is key to every company's success and growth. Why then do so many senior executives at so many different companies screw it up? When you come up with a winning brand ID, it's OK to build on it and to change it for the better, but not for the worse. Customers buy from you based on your brand ID. If that changes, then customers may change their buying habits as well.
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Which type of cybersecurity threat concerns you the most?
Theft of my personal assets
A serious privacy invasion affecting me or a close family member
Reputation damage affecting my business
Child pornography, drug and weapon sales, and other Dark Web crimes
Activities that might compromise free and fair elections
A life-threatening attack on the nation's infrastructure