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Marketers Need New Strategies To Parry Cookieless Advertising
July 29, 2021
The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.
Corporate Participation in the Open Source Community
July 26, 2021
Many businesses find themselves launching open-source products at a rapidly accelerating pace without truly understanding either the benefits that come with it or the potential pitfalls that must be avoided. Let's talk about what open source means to your business, and how you can leverage it to serve both your customers and your business needs.
Supercharging Customer Retention
July 26, 2021
AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
Alexa Live and the Future of Ambient Computing
July 26, 2021
Amazon last week held its Alexa Live 2021 developer conference, which would have been a lot more fun if during the event the Amazon Echo show in my office hadn't gone insane. Let's talk about the promise and some of the problems with the coming wave of ambient computing devices. Then we'll close with my product of the week, Amazon's 2nd Generation Echo Frames.
Key Factors When Selecting and Setting Up an E-Commerce Platform
July 23, 2021
One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.
Deal Hunters Spending Time on Gamified Commerce
July 21, 2021
A new e-commerce trend catching on as the pandemic stranglehold on consumer access to brick-and-mortar stores loosens is converging shopping with playing games as a source of entertainment. One good example is Tophatter. This retail discovery marketplace where shoppers go to spend time, rather than to save time, is what its CEO calls the "anti-Amazon."
Sustainability and Logistics: Greening the Supply Chain
July 20, 2021
One of the strains on the logistics industry is increased consumer demand for speedy delivery -- and this requirement is making it even more important to consider the environmental impacts of faster fulfillment. We spoke with experts in the field to find out what's happening to make logistics more sustainable, and how this sustainability can be good not just for the planet, but for business.
Tech Solutions To Beat the Heat
July 19, 2021
It's been a sweltering summer for those of us on the West Coast of the United States, and keeping power bills down when running air conditioning 24/7 is a challenge. This week, let's highlight technologies you can use to personally respond to the heat problem and deal with a world that is becoming too hot to handle. We'll close with the product of the week: Windows 365.
Consumers Can Now Monetize Personal Data To Earn Passive Income
July 16, 2021
Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisely what Invisibly lets you do.
Google Quietly Activates New Web Performance Metrics
July 15, 2021
Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifically designed to create the best experience for users, according to the company.
Resale Marketplace Advice: 7 Challenges and Solutions To Overcome Them
July 14, 2021
With resale appealing to a growing share of consumers, chief among them Gen Z, more brands are jumping on the bandwagon. Levi's, Lululemon, and Nike all launched in-house resale programs over the last year. However, the rise of resale comes with many challenges for e-commerce brands and marketplaces. Let's look at the most pressing obstacles for resellers and solutions for how to overcome them.
Amazon Seller Acquisition Market Seeing Unprecedented Activity
July 13, 2021
For both tuned-in sellers and aggressive aggregates, business on Amazon is booming. Aggregators acquired more Amazon marketplace sellers in the last three months than the last two years, noted Ryan Gnesin, CEO of Elevate Brands, one of the most active Amazon seller aggregate organizations.
How Consumers Now Define a Good Customer Experience
July 12, 2021
The magnitude to which retail stores recover when consumers fully adjust to post-pandemic routines may well hinge on the shopping experiences they offer. A new study of consumers in the U.S. and UK shows that the majority of shoppers today view customer experience as one of the most important factors when making purchasing decisions.
3D Printing and the Rise of Bespoke Products at Scale
July 12, 2021
Those of us who grew up with Star Trek might remember a device from the series called a replicator. This was a 3D printer of sorts that could create almost anything, ranging from food to weapons, at the touch of a button. Let's talk about our progression to the home-based replicator that could take us to that Star Trek future. Then we'll close with the product of the week from Strauss & Wagner.
Customer Data Platform: Build It or Buy It?
July 8, 2021
The build-versus-buy decision is an important one. Companies have been making similar choices about their technology stacks for decades. When it comes to customer data platforms, however, some organizations are rushing to make a determination. There are some important questions to ask before making a build-or-buy choice. Let's take a look at the factors involved.
What an Amazon Breakup Would Look Like and Why It's a Win for Brands
July 8, 2021
Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It's difficult to imagine life without Amazon -- as we know it. But with ongoing antitrust probes by Congress, there's a real possibility that Amazon's e-commerce dominance may soon end. Let's examine what a breakup of Amazon could look like -- and why it's likely a win for brand marketers.
Researchers Find Smart Devices Ripe for Hacker Attacks
July 7, 2021
Thousands of hacker attacks were launched on a network of smart home devices designed by researchers to assess the risk the gadgets pose to consumers. During the initial week the "honeypot" network was online, 1,017 unique scans or hacking attempts were directed at the devices on the net, which included smart TVs, printers, wireless security cameras and Wi-Fi kettles.
SolarWinds Hackers Still Targeting Microsoft, Focus on Support Staff
July 6, 2021
Microsoft recently disclosed that it too was no doubt a victim of the same Russian-based hacker gang responsible for the SolarWinds onslaught. As some of the details surrounding the cyberattack become known, the bleak disclosures might justifiably cause a sniffled gasp indicating that if Microsoft can be breached, what hope is left for everyone else?
Congress Backs Billions for Tech R&D Though Enactment Uncertain
July 1, 2021
The U.S. technology industry is guardedly supporting a massive legislative package designed to address a range of issues affecting the sector, including a federal commitment to add billions of dollars to government technology research and development programs. Sen. Todd Young, R-Ind., characterized the legislation as "a landmark bill to out-compete China in key emerging technology areas critical to our national security."
Reputation Management: Duking It Out With Doxing
June 30, 2021
Cancel culture and politics aside, one of the more brutal threats lurking in the shadows of the internet is the slander industry. All too often, unsuspecting people become victims of websites that promote slanderous, often unverified information about individuals. This false and vilifying information lives on the internet forever and can sully an otherwise spotless reputation.
3 Key Considerations Before Moving to a Direct-to-Consumer Model
June 29, 2021
By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively making the shift to DTC, and other large retailers are following suit. However, many forget to take into account three important factors.
Salesforce Season
June 28, 2021
There may be two Salesforce seasons in a year -- the one we're finishing and one that happens just before Dreamforce. Roughly speaking, these seasons happen when the company disgorges a raft of new technologies both to update existing products and to bring forth new ones. This season covers a lot of ground; everything from sustainability to workforce management and vertical industry CRM solutions.
Windows 11: The Beginning of a New PC Age
June 28, 2021
Windows 11 shows a massive change in focus from earlier significant releases, which pretty much assures that the Microsoft's mistakes of the past won't be repeated, at least not under the current leadership. It also suggests a path to the next version of Windows -- which for now we'll call Windows 12 -- that could be even more groundbreaking.
B2C Marketers Plan To Double the Volume of Digital Messages
June 24, 2021
The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. This element is the extent to which B2C marketers rely on digital messaging to engage customers and prospects.
Travel Industry Faces High Demand, New Expectations
June 23, 2021
As people emerge from lockdowns and limitations in the coming months, and look toward getting out and exploring the world again, travel is anticipated to become a popular and valued activity. The E-Commerce Times spoke with several industry experts to get their perspective on new trends in travel and tourism.
SEC Reportedly Probing SolarWinds Breach
June 23, 2021
Clients of SolarWinds, which experienced a high-profile data breach last year, are being targeted in a probe by the U.S. Securities and Exchange Commission, according to a Reuters report. "The impact of these large-scale breaches clearly has the potential to destabilize stock prices and the broader stock market, so it makes sense that the SEC would pursue such a line of inquiry," said Oliver Tavakoli, CTO of Vectra AI.
Rapid Growth Makes Amazon Leader in Streaming Video Market
June 22, 2021
In six short years Amazon has risen from worst to first in the video streaming pack, according to a survey released by consumer market research firm Parks Associates. In its annual survey of the smart TV and streaming box market, Parks revealed that Amazon surged to a 36 percent share during the first quarter of this year.
Sellers: Beware of Amazon's Marketing Manners
June 21, 2021
"What's the real cost of getting everything delivered to your door? Small businesses and third-party sellers are getting killed," said Jason Boyce, CEO and founder of Avenue7Media." As consumers in a free country, we have to ask ourselves whether one company with the power of Amazon is good for American consumers and small businesses."
HP Sets Example of How to Prioritize Sustainability
June 21, 2021
HP this month announced the release of its Sustainable Bond Framework, which will be used to issue bonds to help the company finance projects for a more sustainable future. Let's talk about this move to sustainability. We'll then look at the product of the week -- a mobile workstation which appears to be the lightest so far released into the market.
Social Media Ads, Chat Apps Pegged to Power Summer Sales
June 18, 2021
Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and performance marketers, underscores the role social media plays in influencing shoppers in a world changed by the pandemic.
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Given the spread of the Covid-19 Delta variant, if my employer requires me to return to the company's location in 2021, I will...
Agree because I'm fully vaccinated.
Agree if the company institutes a mandatory mask requirement and other safety protocols.
Comply reluctantly, because I can't afford to lose my job, but start looking for different employment.
Resign immediately so I can dedicate all of my time to find a job I feel is safer.
Resign because I'm not vaccinated and don't want to risk infection to myself or others.