The last thing George Kramb expected from years of walking surgeons through actual operations using medical machinery was to step into a role that helped guide patients worldwide through their own medical journeys. Kramb and his partner Patrick Frank are now listed on the "2021 Forbes 30 Under 30" list in recognition of their status as rising stars in the business world.

A 23-year-old biomedical engineering student is one of two first-place winners in the 2020 James Dyson Award. Her invention aims to help women around the world afford the cost of early testing for breast cancer. Judit Giró Benet captured the $35,000 cash prize for developing The Blue Box, an at-home reusable breast cancer screening device. Her mother's diagnosis of breast cancer inspired Benet to find an affordable and effective screening mechanism.

Deep in its DNA, Salesforce has always focused on a bigger picture. Its commitment to community issues is best expressed in the company's philanthropic orientation. At the same time, Salesforce has always had the customer at the heart of what it does -- and that transcends its customer relationships to include its customers' customers.

Oracle continues to be the big software vendor we love to hate. There are any number of reasons for this, starting with the brash prognostications of founding CEO and current CTO Larry Ellison. Last week, another in a long line of incidents cropped up that will likely provide hours of conversations among my fellow analysts at trade conference watering holes, just as soon as such things are again common.

The Ghost Cell Phone Data Service is part of a larger ecosystem which includes McAfee's Ghost cryptocurrency and GhostX Exchange for private cryptocurrency exchange. "The Ghost brand will encompass a range of practical, real world tools for people to protect our rights and take back our privacy," McAfee said. "Privacy is a human right."

Cisco Live was last week, and this was their first large scale virtual event. What made this event very different from the other games was the amount of effort they put into socially responsible projects. Many of the customer projects they highlighted are dealing with a variety of world problems, be they related to the pandemic or not.

Some of the troubling reports of corporate responses to COVID-19 include forced work in unsafe areas, not enough -- or any -- protection gear, massive layoffs and furloughs, and the sense that a critical mass of well-paid CEOs and politicians don't get that many people live paycheck to paycheck. There are exceptions though, and HP stands out, thanks to HR VP Tracy Keogh and CEO Enrique Lores.

Amazon CEO Jeff Bezos has announced a commitment of $10 billion of his personal money to the newly launched Bezos Earth Fund to fight climate change. "Climate change is the biggest threat to our planet," Bezos wrote. "This global initiative will fund scientists, activists, NGOs -- any effort that offers a real possibility to help preserve and protect the natural world."

Clayton Christensen died last week, and we should care. He was the Harvard Business School professor who wrote The Innovator's Dilemma and changed the world, certainly the part we inhabit in CRM. Christensen did more than anyone to plant the idea of disruptive innovation in the minds of people in the tech industry. When I stumbled upon his book decades ago, it was eye opening.

Who is most deserving of the title "CEO of the Decade"? Historically the focus in choosing CEO of the decade has been on their financial accomplishments, but that approach has left us in a world lacking diversity and empathy in positions of power -- particularly noticeable in the tech industry -- and one where global climate change may end the human race.

Every year I look forward to CES being over. That's not because it isn't interesting -- it is. It's because the place is a nightmare to get around, thanks to some incredibly stupid decisions that turn Las Vegas into a gridlocked mess. Coming right after the holidays, it destroys more family vacations than any other event short of a long driving trip with very young children.

Today is Veterans Day. I got a note last week from Joe Sestak, one of the shrinking field of United States presidential candidates, reminding me that we should observe a moment of silence in recognition of our veterans today. We've asked these people to put their lives on the line for us, and we get a day to offer our thanks. Giving our thanks is the least we can do.

Bob Stutz is a great guy. I have interacted with him occasionally over the years in his various senior postings throughout the CRM industry and always found him to be kind, generous and thoughtful. Last week he announced he was leaving his position as head of the Salesforce Marketing Cloud, which he's been at for four years, and taking a job as President of SAP's CX effort.

I have been writing about Salesforce for 20 years. That's incredible for me because aside from marriage, there's nothing in my life I've done so consistently for so long. Perhaps like a marriage, the thing that's been attractive about Salesforce is its constantly changing nature. The company went through a typical adolescence for a startup but it always had a sense that it was changing the world.

An attendee at a two-hour question-and-answer session during a Facebook company meeting held in July leaked a recording of founder and CEO Mark Zuckerberg's comments that reveal deep insights into his thinking. Zuckerberg apparently decided the Q&A format would be an effective way to rally Facebook employees against rising criticism from competitors and the U.S. government.

Apple held its huge product announcement event last week, and what once had people besides themselves with excitement has become a near pointless program of copied features and missed expectations. It is a shame to watch -- much like it was when Apple fired Steve Jobs. It appears that the firm has forgotten what Steve did to turn Apple into a unique company.

Earthlings have a natural inclination to gaze at the heavenly bodies. Many even dream of reaching for the stars. Mae C. Jemison actually is planning to get humans to other solar systems within the next century. Her goal is not an idle fancy. She has already been to space and back. Now her passion is to unite humanity to focus on traveling beyond our solar system.

Alan Turing, the British mathematician known for his World War II code-breaking exploits and for a test to distinguish between human and machine intelligence, will be on 50-pound notes in the UK by the end of 2021. The Bank of England, which made the announcement, explained that Turing, who died in 1954, was chosen from a field of 989 eligible characters after a public nomination period.

After reading about the departure of Jony Ive, I'm trying to wrap my head around Apple without a design focus. Now this isn't as hard as you might think, given the last truly successful Apple product came out around a decade ago and was called the "iPad." It is also somewhat ironic that Apple just effectively relaunched the iPod, the product that Steve Jobs rode to Apple's massive success.

I attended Cisco Live last week, and one of the things that impressed me was how many amazing things the company has been doing that have nothing to do with products, services or revenue. Most companies have a philanthropic budget and donate, but they don't really seem to care if the money makes a difference. For most, philanthropy is more about uplifting their image than making a difference.

Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote.

Musing about Facebook's first 15 years, CEO Mark Zuckerberg positioned it as a David confronting a Goliath composed of hierarchical institutions. Facebook gives the masses a voice, he wrote. It brings communities together and provides businesses with low-cost outreach. Progress has been made in addressing the new social and ethical issues raised, including protection of privacy, he said.

Powerful technologies like deep data, AI and quantum computing should be introduced into society carefully, IBM CEO Ginni Rometty declared in opening remarks at CES. "These tools are so powerful they will solve some of the most enduring problems -- like food safety, waste," she said, "but like all powerful tools, we've got to usher them in safely into society."

When I think of corporate responsibility, one company tends to float to the top, and that is Cisco. With massive efforts to train people all over the world in the critical networking skills needed to secure and expand global communications, Cisco has been taking a major chunk out of joblessness. It has invested millions to reduce homelessness near its headquarters, for example.

IBM's artificial intelligence creation Watson wowed the world with its appearance on the TV game show, Jeopardy! less than a decade ago. It was amazing to see a computer play against human beings and do so well. It showed how IBM was on a rapid growth path. However, in the years since, it has been struggling to maintain that leadership position as the AI growth wave has been building.

Mae Jemison recently shared some illuminating recollections of her astronaut experiences, but they were neither the starting point nor the ending point of our conversation. This extraordinary woman's career is too packed with present and future endeavors to dwell very long on her stellar past. She currently leads 100 Year Starship, which aims to make interstellar travel a reality within a century.

I've followed several female CEOs over the years. Most failed, largely because they were both unqualified for the job and their boards didn't back them up. In several cases, the board and the CEO seemed to be in conflict, or the board failed to act. That has created the impression that female CEOs are a bad bet. However, I believe the real problem is that boards haven't been doing their jobs.

No one at Oracle will ever be nominated for sainthood, and that's probably OK with them. Over the years the company has developed a bad boy image that in some cases is richly deserved, while in others it has been embellished by events. Much derives from the brash doings of founder and longtime CEO (now CTO) Larry Ellison, who may be a charter member of the "never explain, never complain" club.

Tesla is trending to fail spectacularly. It has been burning cash at an unsustainable rate, and it keeps making avoidable mistakes that weaken it. Here's what is weird: You'd think the firm's biggest problem would be that every large car maker was working behind the scenes to kill it. However, the car companies for the most part appear to have worked harder to emulate Tesla than to destroy it.

A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release earlier this year were the whole story, but there's a lot more. This week's webcast featuring Larry Ellison was proof. Ellison must find his CTO role -- since he handed the CEO reins to Safra Catz and Mark Hurd -- to be stimulating and liberating at the same time.