Facebook has unveiled a comprehensive series of privacy enhancements designed to extend protections required by the European Union's GDPR to all of the social media company's users around the world. The updates, which include major changes to the company's terms and data policies, fulfill promises CEO Mark Zuckerberg made to House and Senate members in Washington D.C., Facebook officials said.

Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.

Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too.

After I considered Facebook CEO Mark Zuckerberg's testimony before Senate and House committee hearings last week, it became very clear to me -- and I expect many in Congress -- that social media companies need to be regulated. However, I think this is only a step in the path that governments -- and I do mean more than the U.S. -- will take to ensure their effectiveness and protect their people.

Mozilla has launched the first full edition of its Internet Health Report. The report is "an open source effort to explore the state of human life on the Internet," said Mozilla Executive Director Mark Surman. It consists of research and analysis about the Internet compiled by researchers, engineers, data scientists, policy analysts and artists in Mozilla's extended community.

Following two days of often contentious exchanges between members of Congress and Facebook CEO Mark Zuckerberg, the focus in Washington and Silicon Valley has shifted from how Facebook plans to change its data practices to how to implement some of those plans. The company already has taken steps to give its 2 billion monthly active users more control over their data.

Facebook CEO Mark Zuckerberg on Wednesday endured a second day of congressional criticism during a hearing of the House Energy and Commerce Committee. His appearance followed an intense session with two Senate Committees a day earlier. Some members of the House committee questioned whether Facebook tracked users offline. Some blasted what they claimed were repeated instances of censorship.

Facebook CEO Mark Zuckerberg conceded that the company failed to inform the FTC that Cambridge Analytica had gained improper access to personal data belonging to millions of Facebook members, despite its 2011 settlement with the commission over earlier complaints of unauthorized data sharing. Zuckerberg made the admission at a joint hearing of the U.S. Senate Commerce and Judiciary Committees.

A group of nonprofits have agreed to fund an initiative to study Facebook's role in elections and democracy. The organizations will pay the expenses of researchers, and Facebook will give the scholars access to proprietary data that has met the company's new standards for heightened user privacy protection. "This is a critical first step," said Larry Kramer, president of the Hewlett Foundation.

Facebook reportedly allowed CEO Mark Zuckerberg and other senior executives to delete messages from recipients' inboxes and chat threads, but it did not disclose the practice or offer the same capabilities to users. Facebook began using the tool after the 2014 hack of Sony Pictures to protect executive communications. Facebook later said it would make the feature available to all users.

The shooting incident that took place last week at YouTube had less to do with guns than with the failure of the police to act on information in a timely way and the inability of social media to be anything but part of the problem. Google has been giving this issue little more than lip service, but I expect it has become motivated to do more, given that YouTube was the latest target.

Facebook has announced an update to its policies for restricting data access on its platform. CEO Mark Zuckerberg also discussed some of Facebook's new efforts to shore up user privacy protections in a 45-minute long Q&A with members of the media on Wednesday. Facebook will implement nine changes, which will allow users to set privacy levels and limit automatic data sharing.

Facebook has taken down more than 270 pages and accounts operated by the Internet Research Agency, a Russian troll farm, CEO Mark Zuckerberg announced Tuesday. IRA trolls and ads were involved in Russia's attempts to interfere with the 2016 United States presidential elections, and the trolls have published hate speech and incitements to violence on their Facebook pages.

Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.

Snapchat soon may have a Connected Apps feature that is similar to the functionality at the heart of the Cambridge Analytica brouhaha, which has sparked congressional scrutiny and consumer backlash. The latest beta features a new tab within the setting page. The page displays the following text: "These apps are connected to your Snapchat account. Choose an app to control what it has access to."

Facebook has introduced a set of changes designed to empower members to protect their account information. The company has been at the center of an unrelenting firestorm following revelations that it allowed Cambridge Analytica to mine private data belonging to 50 million of its users without permission, which Cambridge Analytica then leveraged for political purposes.

Mozilla has announced Facebook Container, a Firefox browser extension that is designed to segregate users' activity on Facebook from their other Web activity, limiting Facebook's ability to track them and gather personal data. The extension is the culmination of more than two years of research into developing a more private browsing experience, Mozilla said.

Facebook on Sunday confirmed that its Messenger and Lite apps for Android smartphones routinely collect call and text histories. The call and text history logging are opt-in features for people using Messenger or Facebook Lite on Android devices, the company said in a post. The feature is designed to help users stay connected, and it improves the Facebook experience, according to the company.

Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. "By nature, women tend to be more social," observed Rob Enderle, principal analyst at the Enderle Group.

The tech world experienced more insanity last week. We finally got confirmation from AMD that the CTS Labs security report was a tempest in a teapot, but the big question remained unanswered. A self-driving Uber vehicle killed a pedestrian, but we didn't ask the right questions. Facebook admitted that it gave our information to a bad actor, and we forgot what really would wake up Zuckerberg.

British lawmakers want Alexander Nix, the suspended chief executive of Cambridge Analytica, to return to Parliament for additional questioning in its fake news inquiry. The Parliament's probe led to disclosures that Facebook had allowed Cambridge Analytica unauthorized access to up to 50 million user records, igniting a firestorm over user data privacy and possible U.S. voter manipulation.

YouTube has announced that it will ban videos related to the sale or assembly of firearms, as well as certain gun accessories including bump stocks. Under the new rules, all videos that show how to construct or even repair a firearm are banned -- even those from long-established YouTube channels. The new policy also bans videos that show how to reload ammunition.

CEO Mark Zuckerberg broke Facebook's mysterious silence following news of investigations into Cambridge Analytica's access to personal data belonging to 50 million Facebook users. Facing the wrath of everyone from U.S. and European regulators to shareholders, customers and employees, Zuckerberg conceded that Facebook must make several changes if it expects to be taken seriously in the future.

Many Facebook members reportedly have shuttered their accounts following reports that Cambridge Analytica, a voter profiling company working for Donald Trump's presidential campaign, harvested data from 50 million users, unbeknownst to them. Indignation over Facebook's role in the data leak has mushroomed, and some users have taken to Twitter to announce their liberation from the social network.

EU, UK and U.S. officials have ratcheted up the pressure on Facebook over a user data scandal that threatens to engulf the company. The president of the European Parliament, Antonio Tajani, summed up the stakes in a tweet on Tuesday: "Facebook needs to clarify before the representatives of 500 million Europeans that personal data is not being used to manipulate democracy."

The scene in A Few Good Men with Jack Nicholson going off on handling the truth has been coming to mind way too often of late. Sadly, this is the world we are living in right now, and social media is at the heart of it. I recently noticed a headline that implied a lot of people had taken exception to something Gal Gadot tweeted about Stephen Hawking.

YouTube intends to ramp up its efforts to combat conspiracy mongers, perhaps in response to the rash of conspiracy videos that trended following the school shooting in Parkland, Florida, last month. Among other things, YouTube will supply links to relevant Wikipedia pages and other credible websites to provide viewers with a counter narrative, according to CEO Susan Wojcicki.

Facebook has millions of users in the European Union, and a German court recently ruled against the company in a case involving its Privacy Policy. Few ever read privacy policies except judges, who must examine them when challenges arise. The new EU General Data Protection Regulations, which go into effect on May 25, will make things even more complicated. If you have any customers who are EU residents, the new GDPR will impact you.

Americans have been targeted on social media by Russian agents on a mission to harvest personal information. The agents pretended to work for organizations promoting African-American businesses as a ruse to obtain personal information from black business owners during the 2016 presidential election campaign. Using names like "BlackMattersUS," the agents set up hundreds of social media accounts.

Adam Smith famously referred to "the invisible hand" of the free market in his landmark book The Wealth of Nations, and with that made himself one of the very first political economists. Smith's observation was so on point that most of us assume markets run through the agency of individuals pursuing their enlightened self-interests, which helped drive the evolution of CRM as a tracking tool.