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Fake News Has Become an Existential Threat
March 19, 2018
The scene in A Few Good Men with Jack Nicholson going off on handling the truth has been coming to mind way too often of late. Sadly, this is the world we are living in right now, and social media is at the heart of it. I recently noticed a headline that implied a lot of people had taken exception to something Gal Gadot tweeted about Stephen Hawking.
YouTube Aims to Put the Brakes on Online Conspiracies
March 16, 2018
YouTube intends to ramp up its efforts to combat conspiracy mongers, perhaps in response to the rash of conspiracy videos that trended following the school shooting in Parkland, Florida, last month. Among other things, YouTube will supply links to relevant Wikipedia pages and other credible websites to provide viewers with a counter narrative, according to CEO Susan Wojcicki.
German Court's Privacy Ruling Against Facebook Will Have Far-Reaching Effects
March 14, 2018
Facebook has millions of users in the European Union, and a German court recently ruled against the company in a case involving its Privacy Policy. Few ever read privacy policies except judges, who must examine them when challenges arise. The new EU General Data Protection Regulations, which go into effect on May 25, will make things even more complicated. If you have any customers who are EU residents, the new GDPR will impact you.
Russians Pose as Americans to Steal Data on Social Media
March 8, 2018
Americans have been targeted on social media by Russian agents on a mission to harvest personal information. The agents pretended to work for organizations promoting African-American businesses as a ruse to obtain personal information from black business owners during the 2016 presidential election campaign. Using names like "BlackMattersUS," the agents set up hundreds of social media accounts.
Facebook's Vulnerabilities Surface
March 7, 2018
Adam Smith famously referred to "the invisible hand" of the free market in his landmark book The Wealth of Nations, and with that made himself one of the very first political economists. Smith's observation was so on point that most of us assume markets run through the agency of individuals pursuing their enlightened self-interests, which helped drive the evolution of CRM as a tracking tool.
Facebook Under Fire for Bizarre Child Predator Survey Question
March 5, 2018
Facebook has come under fire after posing a survey question on how it should deal with predatory sexual behavior against children over the weekend. Survey participants were asked whether sexual predators should be allowed to request photographic images from 14-year-old girls online. Further, users were queried about how Facebook should handle such a request if it learned about it.
Disaffected Social Media Users Flock to Vero
March 1, 2018
Vero, a relatively unknown social network, has been enjoying a surge in user engagement in recent weeks, a trend that may be tied to growing user discontent over recent changes to Instagram's algorithm, along with an assortment of other objections that have been driving users away from the leading social platforms. Vero has rapidly moved up in the App Store and Google Play rankings.
Right Blasts Twitter's Bot Takedown
February 23, 2018
Conservatives on Twitter have been fulminating over their losses of followers measured in the thousands, a consequence of the network's unannounced lockout earlier this week of suspected bot accounts. Among those objecting to the move are conspiracy theorist Michael Flynn Jr., white supremacist Richard Spencer, Infowars editor Paul Joseph Watson, and NRA TV host Dan Bongino.
Russian Twitter Trolls Exploit Florida School Shooting
February 21, 2018
Within an hour of the shooting at a Florida High School last week, divisive messages began pouring out of Twitter accounts believed to be controlled by Russia. At a rapid speed, messages reportedly began flooding Twitter using popular hashtags to exploit the rampage by a lone gunman with an assault rifle at the Marjory Stoneman Douglas High School in Parkland, Florida.
Google Offers New Mobile Story Tech to Publishers
February 14, 2018
Google has rolled out a developer preview of its new AMP story format, which is designed to give content publishers an easy way to deliver news and information on mobile devices with visually rich, tap-through stories. "On mobile devices, users browse lots of articles, but engage with few in-depth," noted Rudy Galfi, product manager for AMP at Google.
Former Execs Team Up to Fight the Tech Addiction Monster
February 7, 2018
A group of former Facebook, Google and Mozilla executives have joined forces to establish the Center for Humane Technology, a new organization dedicated to combating the growing problem of addictive behavior among social media users. The new center, along with the children's advocacy group Common Sense, has announced a campaign to help change the social media model.
Facebook Is Gobbling Less of Users' Time
February 1, 2018
The social media industry may have to struggle to rehydrate in light of some surprising and troubling metrics Facebook released on Wednesday. In addition to a pause in user growth, there have been signs that user engagement may have reversed course. The decline may have something to do with Facebook's efforts to recover from accusations that it has provided fertile ground for fake news.
Facebook's Move to Dial Back News Ratchets Up Drama
January 17, 2018
Facebook once again has found itself at the center of a media storm, following Mark Zuckerberg's recent announcement of plans to shift its focus away from news and business content and toward interactions between friends and family. The shift follows more than a year of heavy criticism directed against Facebook, including blame for failing to combat fake news during the 2016 presidential election.
The End of Silicon Valley
January 8, 2018
A recent article on the institutionalized sexual exploitation going on in tech companies is eye-opening. It comes on top of the realization that social media companies like Facebook are destroying the U.S., and former Facebook executives have been dissociating themselves from the company. Further, news recently broke of a big, industry-wide security problem.
5 Ways E-Commerce SMBs Can Cool Social Media Complaints
January 6, 2018
SMBs should "be proactive and ready to help [customers] right at the moment they need it," said Linda Crawford, CEO of Helpshift. Companies must streamline support systems to resolve issues faster and more efficiently, she said. An up-to-date knowledge base enables instant self-service, "but SMBs must also offer channels for customers to communicate directly with support agents."
Germany Cracks Whip Against Hate Speech on Social Media
January 3, 2018
Germany on Monday began enforcing its new Network Enforcement Act, or NetzDG, which imposes a fine of up to $60 million on social media networks that fail to remove hate-inciting posts promptly. The controversial law, adopted in mid 2017, is designed to help combat hate and fake news at a time when ISIS-linked terror and anti-immigrant extremism have been on the rise in Germany.
Big Players Scored in the E-Commerce Battles of 2017
January 2, 2018
Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have the resources to either build or buy whatever they need to win."
Social Media or Social Disease?
December 19, 2017
Is social media evolving into an antisocial medium? Days after one of its former execs argued that the answer is yes, Facebook published a post addressing the issue. "I think we have created tools that are ripping apart the social fabric of how society works," said Chamath Palihapitiya, who once served as vice president for growth at Facebook. There is a lack of civil discourse, he added.
Snapchat Draws Bright Line Between 'Social' and 'Media'
November 30, 2017
Snap aims to combat fake news on Snapchat by separating content from professional creators from postings by friends and family. Stories and Chats from friends will appear on the left side of the camera, while Stories from content creators, publishers and other members of the community will appear on the right side. Snapchat aims to disentangle "social" from "media," noted Snap CEO Evan Spiegel.
Why Are Tech Companies Trying to Kill Us?
November 13, 2017
This is the question that keeps me up at night after seeing the news of Russian influence through social media, and the rapid rise of road deaths due to smartphone use. I wonder if the executives in these firms understand not only that dead customers don't generate revenue, but also that some of the victims could end up being their own kids, spouses or parents.
Facebook Messenger Jumps to Business Websites
November 8, 2017
Facebook on Tuesday announced that it was preparing a plugin to its popular Messenger platform that will allow a website's visitors to chat with a human or bot without leaving the location. Customer Chat is one of a number of changes in the version 2.2 update of Messenger platform revealed at the Web Summit in Lisbon, Portugal. The chat plugin will be available on desktop and mobile devices.
Taking the News Out of Facebook's News Feed Could Hurt Publishers
October 25, 2017
A new feature that Facebook recently has been testing in a handful of countries could hurt publishers everywhere if it should roll out globally. The feature removes users' Liked pages from their main News Feed and aggregates them in a separate space called "Explore." In the six countries where Facebook has been testing the idea, traffic to news outlets reportedly has dropped 60-80 percent.
PayPal Lets Messenger Users Send Money to Buddies
October 20, 2017
PayPal has announced the immediate availability of its peer-to-peer payment service on Facebook Messenger, making it easy to exchange money between friends and family. PayPal also introduced its first-ever customer service bot. Payments can be made in Messenger by pressing the blue plus icon when composing a message and then tapping the green payments button.
Report Probes Social Media's Threat to Democracy
October 13, 2017
Social media platforms like Facebook, Twitter and YouTube may pose a threat to American democracy, suggests a new report from The Omidyar Group. The report follows recent disclosures about targeted dark post advertising, fake news and other abuses propagated by Russian troll farms during the 2016 election. Among the questions the report raises is whether the U.S. government may need to step in.
FTC Tightens Screws on Social Media Influencers
October 12, 2017
Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary.
Zuckerberg Pays Virtual Visit to Hurricane-Ravaged Puerto Rico
October 10, 2017
Facebook CEO Mark Zuckerberg on Monday used virtual reality tech to "teleport" to hurricane-ravaged Puerto Rico and soon was dubbed a "heartless billionaire" by critics who felt he had exploited the dire situation in the U.S. territory. That likely isn't what Zuckerberg intended when he provided the Facebook Spaces video demonstration.
Twitter to Test Drive Double-Wide Tweets
September 28, 2017
Twitter has announced a limited test to double the maximum tweet size to 280 characters. Twitter has been struggling to boost user engagement, and its tweet character limitation has been the subject of a longstanding debate among customers and company insiders. One reason for the possible change is to correct for the information imbalance between Asian and western language characters.
5 Ways to Use Snapchat to Target Millennials
September 18, 2017
Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users," said Melissa Sanchot, head of marketing at MakeMeReach.
Russia, Fake News and Facebook: 24/7 Manipulation
September 11, 2017
Back when the Internet first came to be, there was the belief that the result would be more facts, less censorship, more intelligent discourse and less successful manipulation. Being able to converse with each other would lead people to be more honest, and our world increasingly would resemble a utopian ideal of peace and prosperity. Now, decades later, "fake news" has proliferated.
Ad Tech's Future Beyond Facebook and Google
August 24, 2017
Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades.
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How do you feel about the latest challenges to Facebook's reputation?
I think the critics have ulterior motives. I'm a Facebook fan.
I don't like it, but there's no alternative, so I still use Facebook heavily.
I have adjusted my Facebook privacy settings to suit my comfort level.
I only use Facebook casually, and I avoid posting anything very personal.
I check Facebook to see what others post, but I don't post myself.
I never use Facebook.
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