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Facebook Employees Blast Company's Political Ads Policy
October 30, 2019
At least 250 Facebook employees signed a letter to CEO Mark Zuckerberg criticizing the company's hands-off policy against fact-checking political ads. "We strongly object to this policy as it stands," says the letter. "It doesn't protect voices, but instead allows politicians to weaponize our platform by targeting people who believe that content posted by political figures is trustworthy."
FTC Targets Fake Influencer Metrics, Fake Reviews
October 23, 2019
The FTC announced settlements of a series of fraudulent marketing charges against two high-profile firms. The actions taken make it clear that anyone who engages in similar illegal behavior will face enforcement action, the FTC said. In the first case, Devumi agreed to settle the FTC's first-ever complaint challenging the sale of fake indicators of social media influence.
Creating Brand Loyalty in the Era of Now
October 21, 2019
Not so long ago, marketing usually meant gathering some demographic data, placing ads in selected print and broadcast media, stuffing mailboxes with direct mail, plastering the countryside with billboards, and more recently, bombarding the universe with spam. Marketers no longer can focus on delivering static messages, regardless of how "targeted" or "multichannel" they may be.
Facebook's After-the-Fact Oversight
October 19, 2019
I wanted to like Kara Swisher's recent piece about Facebook's attempt to wrestle with its demons, but I can't. It feels too much like self-delusion. To cut to the chase, Facebook announced it was forming an oversight board that eventually will have about 40 members with responsibilities for policing its domain and reducing or even eliminating fake news and propaganda.
New Trade Deal Provisions Give US Tech Firms Legal Shields
October 9, 2019
The Trump administration has begun inserting legal protections into trade agreements to shield online platforms like Facebook, Twitter and YouTube from lawsuits. That move could help lock in America's tech-friendly regulations around the world even as they are being questioned at home. The legal protections are included in the administration's two biggest trade deals.
Getting Ahead of the Digital Marketing Evolution Curve
October 7, 2019
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, it is the last remaining channel for content that consumers can trust.
Leaked Audio Reveals Zuckerberg Spinning Hard
October 2, 2019
An attendee at a two-hour question-and-answer session during a Facebook company meeting held in July leaked a recording of founder and CEO Mark Zuckerberg's comments that reveal deep insights into his thinking. Zuckerberg apparently decided the Q&A format would be an effective way to rally Facebook employees against rising criticism from competitors and the U.S. government.
Facebook's New Portals: More Ways to Follow
September 19, 2019
Facebook has announced three additions to the Portal family: a new Portal, Portal Mini and Portal TV. The devices let users make calls using Facebook Messenger and WhatsApp. The Portal has a new design that resembles a picture frame. The Portal Mini is similar but smaller. The Portal TV blends the functionality of a set-top box with social media and video conferencing.
Instagram May Roll Out App for 'Real Friends' Sharing
August 28, 2019
A new application may be in the works that allows Instagram users to share real-time information with their closest friends. Called "Threads," the app allows users to set up automatic sharing with their closest Instagram buddies of such information as location, movement and battery life, as well as text, video and photo messages generated using Instagram's tools.
Making It in Multichannel E-Commerce
August 23, 2019
Contemporary e-commerce means selling through a variety of channels beyond traditional company-owned websites -- including a plethora of social media, mobile and other platforms. Multichannel selling quickly has become the norm, and consumers increasingly expect to be able to shop wherever they happen to be in the digital world. "Today, retailers have countless options of channels to choose from," said Marcel Hollerbach, CMO of Productsup.
Facebook Gives Privacy-Minded Users Some Control Over Activity Tracking
August 21, 2019
Facebook has announced the release of Off-Facebook Activity, a tool that will let members see which apps and websites supply information about their online activity, and clear that information from their Facebook accounts if they wish. Once members have cleared their off-Facebook activity, Facebook will remove their identifying information from the data it collects.
YouTube as Political Influencer Takes the Spotlight
August 16, 2019
YouTube, which operates as one of Google's subsidiaries, is under increased scrutiny after a report earlier this month highlighted the role it played in the recent presidential election in Brazil. Among concerns is YouTube's installation of a new AI system that can suggest additional videos to watch. The goal arguably is not much different from the way newspapers offer links to other stories.
5 Steps to Optimizing Your Quiz for Marketing Success
August 7, 2019
The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and interstitials are becoming less and less effective. A new tactic is needed -- and that tactic is quizzes.
Cloudflare Cuts Service to 'Cesspool of Hate'
August 6, 2019
Cloudflare has cut service to 8chan, an online forum it called a "cesspool of hate." The move was motivated by the role 8chan played in mass shootings in El Paso, Texas; Christchurch, New Zealand; and Poway, California. "The rationale is simple: They have proven themselves to be lawless and that lawlessness has caused multiple tragic deaths," wrote Cloudflare CEO Matthew Prince.
Leveling Up From Product Seller to Brand Builder
August 5, 2019
Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. However, the value of video marketing for brands is as old as video itself. The difference now is that there are more opportunities to publish them and reach consumers via social media.
UCSF Researchers Synthesize Speech From Brain Waves
August 1, 2019
Researchers led by speech neuroscientist Edward Chang at the University of California San Francisco have achieved success at decoding speech attempts in real time by reading the activity in the speech centers of test subjects' brains. Three persons capable of normal speech, who were being treated for epilepsy at the UCSF Medical Center, participated in the study.
Timely Antitrust Investigation
July 26, 2019
The Justice Department is opening antitrust investigations into some of the biggest tech companies around, including Facebook, Google, Amazon and others. This is nothing that either the public or the companies involved should fret about. This is part of the evolution of the tech sector. We've been through this kind of thing before. Each economic era follows a similar trajectory.
Bug in Facebook Messaging App Exposes Kids to Strangers
July 24, 2019
A flaw in a Facebook app designed for children under 13 years old allows kids to chat online with people unapproved by their parents. The messaging app for kids is designed to give parents control over who their kids text and video chat with online, but a bug in the software lets a contact approved to chat with one child to talk to another without the approval of the second child's parents.
Why We All Need to Learn to Live on Camera
July 22, 2019
I was struck by a recent video of a soldier who apparently took some woman's parking spot and then went off the rails when she objected. He bad-mouthed the U.S. military and the U.S., abused his wife, and put his child at risk. A decade ago we probably wouldn't have seen this incident, but now there is a good chance that anyone who misbehaves, as this guy clearly did, will be caught on camera.
Facebook Unfazed by $5B FTC Settlement
July 18, 2019
The Federal Trade Commission this week announced its approval of a $5 billion settlement with Facebook, ending a long-running investigation into the company's privacy practices. The commission's 3-2 vote was along party lines. The United States Department of Justice must finalize the settlement before the matter is closed. The DoJ's action will end the investigation that began early last year.
Twitter Tweaks Desktop Design
July 17, 2019
Twitter has unveiled a fresh new look for its desktop website that mimics the look and feel of its mobile platforms. The company has been testing a new version of its desktop website since the beginning of the year. The most noticeable change is the organization and layout of the Twitter home screen itself. The upgraded design simplifies navigation with a new and larger left-hand sidebar.
Mnuchin Sounds Alarm Over Facebook's Money-Minting Plan
July 17, 2019
The Treasury Department has "very serious concerns" about Facebook's new Libra cryptocurrency, according to Secretary Steve Mnuchin. "Libra could be misused by money launderers and terrorist financiers. Cryptocurrencies, such as Bitcoin, have been exploited to support billions of dollars of illicit activity, like cybercrime, tax evasion, extortion, ransomware, illicit drugs, human trafficking."
Social Media, Crafters, Gamers and the Online Censorship Debate
July 12, 2019
Ravelry, an online knitting community that has more than 8 million members, last month announced that it would ban forum posts, projects, patterns and even profiles from users who supported President Trump or his administration. "We cannot provide a space that is inclusive of all and also allow support for open white supremacy," the administrators of Ravelry posted on the site.
The Growing Menace of Weaponized Deepfakes
June 27, 2019
The U.S. House Intelligence Committee recently heard expert testimony on the growing threat posed by "deepfakes" -- altered videos and other AI-generated false information -- and what it could mean for the 2020 general elections, as well as the country's national security overall. The technologies collectively known as "deepfakes" can be used to manipulate and falsify images and videos.
LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests
June 26, 2019
LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete Davies. LinkedIn tested 100 variations of its feed models through online A/B testing last year.
In Zuck We Trust: Facebook to Launch Own Cryptocurrency
June 19, 2019
Facebook's plans to mint its own digital coin will test the company's consumer credibility. After being savaged for months for its cavalier attitude toward users' privacy, the social network will be asking those same users to trust its new cryptocurrency. The currency, called "Libra," will be stashed in a digital wallet, the first product of new Facebook financial services subsidiary Calibra.
Facebook's Libra Cryptocurrency May Revolutionize E-Commerce
June 19, 2019
Facebook has released details about Libra, its long-rumored cryptocurrency. The company outlined plans "for a new decentralized blockchain, a low-volatility cryptocurrency, and a smart contract platform that together aim to create a new opportunity for responsible financial services innovation." The aim is to help people worldwide gain access to a cheaper, more connected global financial system.
Instagram Targets Account Hijacking
June 18, 2019
Account hijacking has become a nettlesome problem at Instagram so it has decided to do something about it. The social media company has begun testing a simpler method for users to reclaim their compromised accounts. It allows users locked out of their hacked accounts to ask for a six-digit code to be sent to the email address or phone number originally used to open the account.
For Brands the Future Is Facebook
June 7, 2019
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities.
Dodging Facebook's 'Like' Trap for Small Businesses
June 7, 2019
Despite complaints about user privacy and the sharing of personal data, Facebook remains the de facto social media powerhouse. It may have started out as a place to connect with friends, but with 2.23 billion users worldwide it isn't hard to see why it matters to marketers. For the past decade Facebook has been a proven way for small businesses to connect with customers -- at least in theory.
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