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SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
Social Media's Next Act
April 9, 2019
A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship.
Snapchat Refreshes App to Revive Prospects
April 9, 2019
New augmented reality features, an SDK for Stories, and a games platform highlighted Snapchat's first developer's conference. AR features announced at Snap's first Partner Summit: solving math problems by pointing the app's camera at them; AR effects for monuments, pets and people; buying what the camera sees through Amazon; and identifying songs through Shazam.
Zuckerberg Tries, Tries Again
April 6, 2019
Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote.
What Lies Beneath Facebook's Sudden Embrace of Government Regulation
April 5, 2019
Facebook CEO Mark Zuckerberg called for greater government oversight and even regulation of the Internet in an op-ed piece published last weekend. Zuckerberg, who famously built the social network by playing by his own rules, said it was time for government and regulators around the world to step up and help rein in the Internet. The main point was to regulate what he called "harmful content."
The Power of Influencer Marketing
April 5, 2019
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand."
With More Than 8 Billion Things, Where Are the IoT Privacy Laws?
April 4, 2019
No knows for sure how many "things" are connected to the Internet, but the Federal Trade Commission reported last year that it was more than 8 billion, and that it would exceed 20 billion by the end of 2020! Astonishing as it seems, it turns out that U.S. privacy laws do not apply to all of those devices and the data they collect. So, for the third time in three years, the Senate has proposed a new law.
Report: YouTube Too Fixated on Engagement to Curb Toxic Content
April 3, 2019
YouTube executives have been unable or unwilling to rein in toxic content because it could reduce engagement on their platform, according to a report that maintained the company has spent years chasing one goal: engagement. The problem YouTube now faces is how to create an effective mechanism to handle problematic content, observed Cayce Myers, an assistant professor at Virginia Tech.
Instagram Launches In-App Shopping Experiment
March 20, 2019
Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the U.S. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands starting today, with all of them coming on board over the coming weeks," said Instagram spokesperson Paige Cohen.
Boosting E-Commerce Sales Through Storytelling
March 18, 2019
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion."
How to Rein In Powerful Companies Without Ruining the US Tech Industry
March 18, 2019
Elizabeth Warren's desire to curtail Facebook, Amazon and other companies that have misused their massive power -- or may do so in the future -- is well founded. The U.S. appears to be trending toward civil war, and I'd place social media in general on the wrong side of this trend. However, we need a plan that will cure the problem without killing the patient.
Can Facebook Solve Its Worsening Privacy Problem?
March 14, 2019
The good news is that of the many troubles Facebook has, privacy seems to be front and center for both CEO Mark Zuckerberg and COO Sheryl Sandberg. The question is, will the actions they take to address the company's privacy issues be enough? If not, this is the kind of problem that can and will cause long-term damage to the Facebook brand. Its leaders need to come up with an immediate fix.
New Chrome Extension Aims to Make the Web Less Toxic
March 14, 2019
Jigsaw has released Tune, an experimental Chrome extension that lets users hide comments its algorithms identify as toxic. It is available for Mac, Windows, Linux and the Chrome OS. Tune builds on the same machine learning models that power Jigsaw's Perspective API to rate the toxicity of comments. Tune users can adjust the volume of comments from zero to anything goes.
Facebook's 2FA 'Security' Practices Violate User Privacy
March 5, 2019
Facebook has undermined privacy on its network by exposing mobile phone numbers provided to secure user accounts through two-factor authentication. That's because anyone can use the numbers to look up a user's account. One doesn't even have to be a Facebook member to do so. Moreover, there's no way to opt out of the setting, although it can be limited to "friends" only.
Peddling Analog Tools in a Digital World
February 25, 2019
From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're grounding and real in a world that has become increasingly ephemeral.
Apple's Plans for Subscription News Service Irk Publishers
February 14, 2019
Apple plans to launch a subscription news service at an event next month. Described as "Netflix for news," it would let customers access an unlimited amount of content from publishers for a single monthly fee. It will be based on a reworked version of Texture, the media subscription service Apple purchased last year. The monthly fee for the service is expected to be about $10.
LinkedIn Launches Streaming Video Service as Private Beta
February 13, 2019
LinkedIn has launched an invitation-only private beta of LinkedIn Live, a streaming video feature. The service initially will be available in the United States. After the invitation-only period, LinkedIn will post a contact form on its website for others who want to participate in the beta. The company will broadcast live content from conferences, product announcements, Q&As, and other events.
Will the Sharing Economy Kill Personal Ownership?
February 7, 2019
The social networking era brought about a sharing economy. We share not only our lives, but also everything from cars to clothes to chickens, yes chickens. Services like Uber and Airbnb have ushered in a new era, and industries rapidly have been embracing the change to determine how to benefit from the shift in terms of future revenue. So, will we buy things in the future?
Zuckerberg's Take on Facebook's History Raises Eyebrows
February 6, 2019
Musing about Facebook's first 15 years, CEO Mark Zuckerberg positioned it as a David confronting a Goliath composed of hierarchical institutions. Facebook gives the masses a voice, he wrote. It brings communities together and provides businesses with low-cost outreach. Progress has been made in addressing the new social and ethical issues raised, including protection of privacy, he said.
Apple Banishes Facebook Data Reaper From iPhones
January 31, 2019
Apple has blocked a Facebook app that paid users for total access to all network data. The controversy over use of the Facebook Research app erupted earlier this week, with a report that revealed Facebook was paying users $20 a month for root network access to their phones. Facebook was on-boarding users of the program, which included teenagers, through Apple's Enterprise system.
What's Wrong With the Social Media Model
January 31, 2019
The social media model has come under increased scrutiny following revelations of data misuse and news of executives reneging on some security commitments. People expecting to change the situation will need to address how social media works. This means changing not just the business model, which describes how a social media business makes money, but the fundamental technology model too.
Is Facebook's Five-Point Fix-It Plan Enough?
January 22, 2019
Many faithful Facebook users had the rug pulled out from under them during the last year. Both Sheryl Sandberg and Mark Zuckerberg appeared before the U.S. Congress and spilled the beans on how the company had betrayed its members. I don't think the company's leaders realized that Facebook was doing the wrong thing until recently. Now they have a five-point fix-it-plan. Will it work?
Facebook Adds Petition Feature to Global Community-Building Effort
January 22, 2019
Facebook has begun rolling out a new feature that's bound to charm political activists. Community Actions lets Facebook members create a page where they can describe what they'd like done, and set up a button that like-minded members can click to show their support. The page will show the government agencies and officials notified about the action, as well as the number of its supporters.
The Teetering Social Empire
January 9, 2019
Disruptive innovations are only disruptive for as long as it takes competition to develop and thus create a market. Worse, for the disruptor, the niche it created can spawn other niches. Social networking provides a vivid example. First, there were networking sites that could help you find a job or a sales lead. Then there were social sites whose purpose was simply, well, networking.
Abusive Tweets Hurled at Women Every 30 Seconds: Report
December 20, 2018
Women are abused on Twitter every 30 seconds, and minority women are harassed more often, according to Amnesty International. Volunteers for Troll Patrol, a crowdsourcing project set up by Amnesty International to process large-scale data about online abuse, sorted through 288,000 tweets sent to 778 woman politicians and journalists in the UK and the United States last year.
Firework Offers Snack-Size Original Content
December 19, 2018
Firework this week released a collection of shows consisting of 12 episodes that will run just 15-seconds each. The first, "Fireside Chat featuring Molly Tarlov," debuted Tuesday. Three more followed on Wednesday, and another is scheduled for release on Dec. 28. Users can download the episodes via the Firework app, which is now available on the Google Play Store and Apple App Store.
Facebook Staffers Once Brainstormed Ways to Sell User Data: Report
November 30, 2018
Facebook at one time considered charging companies for access to its user data, according to a report based on three pages of unredacted material from an 18-page document showing portions of some internal Facebook emails, mainly from about 2012 to 2014. The documents are linked to a lawsuit, Six4Three LLC v. Facebook Inc., alleging that Facebook's data policies were anticompetitive.
Reining In Social Media Without Crippling It
November 23, 2018
Earlier this year, in response to reports that Russian actors had used Facebook to disrupt the 2016 election, I wrote a few pieces about how one might go about fixing the problem. I am not sure I have solutions for everything, but what motivates me is the sagging feeling that settles in whenever society throws up its hands and punts. We can do better.
When the News Went Live... Online
November 15, 2018
The shift of live content from traditional broadcast television to online sources has significantly changed the video industry -- and especially, the news media industry. News typically derives its value and attracts viewers with live updates and real-time engagement. The rise of live online alternatives extends those capabilities to nontraditional voices in the digital realm.
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
November 2, 2018
In the last decade or so, the inability or unwillingness to adapt has caused many businesses to succumb to a newer, more innovative company, or one that has re-thought how to do business in the digital age. For example, people who can remember browsing the aisles of Borders likely understand the irony of one of Amazon's first moves into the brick-and-mortar realm: book stores.
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How much are you willing to pay for a new smartphone?
I'll pay $1.5K or more for the latest iPhone or Galaxy flagship phone.
I want the latest model, but I can't see paying more than $1K for a phone.
I'm content to buy a slightly older model in the $500 - $750 range.
I don't need an iPhone or Galaxy. I can find a really good phone for $350 or less.
Phone prices are ridiculous. I won't pay more than $100.
I don't have or want a smartphone.
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