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Snap's Spotlight Ups Ante on TikTok With $1M Daily Fund for Top Videos
November 24, 2020
Spotlight, a new short video service launched by Snap on Monday, is set to take on the leaders in the space. Moreover, it has pledged to prime the creative engines of Snapchatters making videos by divvying up a daily pool of US$1 million for the day's best content. Many Snapchatters will earn each day, and those who create the top Snaps will earn the most for their creativity.
Social Media Upstart Parler Tops App Store Charts
November 10, 2020
A social media platform that bills itself as a "non-biased, free speech" alternative to outfits like Twitter and Facebook has seen a surge in interest in its mobile app over the last week that culminated Sunday in it becoming the top free app at the Apple App Store. According to Fox Business, the Parler app has been downloaded 310,000 times in the last week alone.
Email Still Sells for Digital Marketers
November 5, 2020
The "2020 State of Email, Fall Edition" report from email marketing firm Litmus found that 77 percent of marketers said email is one of their two most effective marketing channels. Additionally, 78 percent of marketing executives indicated email marketing is vital to the overall success of their company, a seven percent increase since last year.
Social Media Companies Top Data Grabber List
October 27, 2020
When it comes to an appetite for data, social media outfits are the most voracious, according to a recent study released by cybersecurity company Clario Tech. The analysis of nearly 50 of the world's biggest brands found that Facebook collects more than 70 percent of all the data it can collect legally about someone using its service.
Aussies Mull State-Run Alternative to Facebook, Google
October 20, 2020
A warning by Facebook and Google that they may have to curb service to Australia if a controversial law takes effect this year has the Aussies reviewing their options, including setting up a publicly-funded social network. The idea was floated in a report titled "Tech-Xit: Can Australia survive without Google and Facebook?"
The Big Tech Regulation Rigamarole
October 15, 2020
The Big Tech companies have arguably done what they want over the years, arousing consumer anger and distrust, and numerous complaints by privacy and consumer rights groups. That includes cocking a snook at governments. While all of the Big Tech firms have been hit with multimillion-dollar fines at one time or another, many argue that's a drop in the bucket for companies that rake in billions of dollars annually.
The 2020 Holiday Shopping Season Will Set Long-Term Precedents
October 6, 2020
The restrictions forcing people to work and shop from the confines of their homes accelerated an already advancing e-commerce market that was years in development. As a result, the pandemic has created a case study for e-commerce and retail of the 21st century. Moving forward, this holiday shopping season will likely witness one of the next major shifts toward a different future in retail.
TikTok Enlists Oracle to Evade Trump's Executive Order
September 14, 2020
A proposal to avoid the banning of the popular social media app TikTok was submitted to the U.S. Treasury Department over the weekend. The plan submitted by ByteDance, which owns TikTok, calls for the company to enlist Oracle as a "trusted technology provider" in order to address national security concerns raised about the video-sharing software by the Trump administration.
Anatomy of Failure: Why It's Problematic That Zuckerberg Is the Least Trusted Big Tech CEO
August 10, 2020
Last week we ran a survey asking people which of the CEOs that were questioned by Congress last month is the most trustworthy. Facebook's Mark Zuckerberg took the dubious prize for last place. Tim Cook of Apple was voted the most trustworthy. There shouldn't be any competition; Facebook has the tools and information access to assure it is beloved. Yet Apple, which doesn't have anywhere near that level of reach nor engagement, has a far better image. Let's talk about ironic incompetence.
Congress vs. Big Tech: Breaking Up Is Hard (and Stupid) to Do
August 3, 2020
Like a lot of you, last week I watched the congressional testimony from the CEOs of Amazon, Apple, Facebook and Google -- and there were a lot of apparent things that were problematic. One is that there are folks in Congress that likely shouldn't be in Congress, and another is that each company has some serious issues they haven't dealt with.
10 Types of Social Proof and What Makes Them Effective
August 3, 2020
Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.
Digital Fraud Flourishing During Pandemic: Report
July 9, 2020
If you conducted e-commerce transactions since the pandemic struck, you have probably been the target, or even a victim, of online fraud. A report from Sift titled "Q2 2020 Digital Trust & Safety Index" details a 109 percent increase in content abuse and growth of the fraud economy from January through May 2020.
The Strange, Meandering Journey to Online Speech Regulation
June 12, 2020
There has been a lot of debate in the public sphere around the degree and kind of legal regulation a society should apply to online speech. While the dialogue has become more intense and urgent in the last few years, the effort to impose limits on Internet speech has been contentious from the start. At present, Section 230 of the Communications Decency Act is undergoing reconsideration.
Jack Dorsey and the End of Twitter
June 1, 2020
I'm a member of what is likely a reasonably sizable informal group of people who trained to be a CEO but declined the job -- in my case, several times. So I don't envy the position that Twitter CEO Jack Dorsey is in as he tries to figure out a way to do the right thing concerning the spread of false information and defend his company against an attack by the designated leader of the free world.
XRSpace Headset Opens Door to New Virtual World
May 27, 2020
A new virtual reality headset designed for mobility will serve as an entry point into a new virtual world. The $599 Mova headset from XRSpace, founded by former HTC chief Peter Chou, will support 5G and be the exclusive on-ramp to Manova, a social reality platform that aims to defy the boundaries of space and time to bring people together. Users can roam Manova as full-body avatars.
Facebook Shops Seeks to Cash In on Online Bonanza
May 21, 2020
Facebook has announced Facebook Shops, which will let small businesses set up a single online store accessible from both Instagram and Facebook. Businesses can choose products they want to feature and customize the look and feel of their online shop. Consumers can find Facebook Shops on a business' Facebook page or Instagram profile, or through stories or ads.
Facebook Sets Up Political Advocacy Group as High-Tech Teeters on Edge
May 13, 2020
Facebook has set up American Edge, a political advocacy group for the high-tech industry, which is drawing scrutiny from United States lawmakers. American Edge will fund ad campaigns and studies by academics to push its efforts. Facebook is working with a diverse group of stakeholders to build support for the tech industry. It formed American Edge as a nonprofit organization in December.
Far-Right Spreads COVID-19 Disinformation Epidemic Online
May 5, 2020
Far-right groups and individuals in the United States are exploiting the COVID-19 pandemic to promote disinformation, hate, extremism and authoritarianism. "COVID-19 has been seized by far-right groups as an opportunity to call for extreme violence," states a report from ISD, based on a combination of natural language processing, network analysis and ethnographic online research.
Facebook Gaming Powers Ahead With Live Streaming
April 21, 2020
Facebook has launched a free standalone app for creating and watching live video game play on Android devices. Some 700 million users already engage in gaming on the platform, but with its dedicated app Facebook is locking horns with the leaders in the market -- Amazon, Google and Microsoft. "Live streaming was a growth opportunity before the pandemic," noted Strategy Analytics' Michael Goodman.
Facebook, YouTube Crack Down on Conspiracy Theories Linking 5G to Coronavirus
April 8, 2020
Facebook and YouTube are cracking down on the pervasive conspiracy theories linking the spread of coronavirus to 5G wireless technology. Facebook has begun actively removing false claims that could lead to physical harm. WhatsApp has reduced the number of accounts users can forward chats to from five to one. Meanwhile, YouTube has banned all videos promoting 5G-coronavirus conspiracy theories.
Zoom's Soaring Popularity Is a Double-Edged Sword
April 1, 2020
As the coronavirus pandemic worsened in the U.S., Zoom Video Communications offered free access to its videoconferencing platform and demand skyrocketed. "Zoom has quickly become the de facto for teleconferencing during the COVID-19 pandemic," said James McQuiggan, security awareness advocate at KnowBe4. "A lot of organizations are using it to keep in contact with their employees."
Instagram Combats COVID-19 Misinformation, Social Isolation
March 25, 2020
Instagram has announced a slew of new capabilities to combat misinformation about the coronavirus, along with a co-watching feature that helps users feel less isolated while sheltering at home. Efforts to clamp down on misinformation include removing COVID-19 accounts from recommendations unless they are posted by a credible health organization, and removing false claims that could cause harm.
Facebook Pledges Funds for SMBs in Face of Shutdowns
March 19, 2020
Facebook has announced a $100M commitment of cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs. In addition, Facebook has earmarked $1 million in grants to local news organizations covering COVID-19.
4 Ways Intelligent CRM Can Help You Reach Tech-Savvy Millennials
March 18, 2020
Does your customer relationship management strategy have what it takes to reach Generation Y? It's estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-than-ever pace, collecting, storing and providing data is becoming a bigger and bigger task.
Reddit Challenges Twitter With Trending Takeover Ads
March 12, 2020
Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit view the Popular feed every day. The Trending Takeover ad unit is in the second slot of the Trending Today module on Reddit's Popular feed and in the Trending Today dropdown in Reddit's Search tab.
Twitter Tiptoes Into Battle to Curb Social Media Misinformation
March 10, 2020
Twitter applied its "manipulative media" label to a deceptively edited video showing presidential hopeful Joe Biden saying, "re-elect Donald Trump" -- the first time the service enforced rules adopted to control synthetic and manipulated media. The flagged video was posted to Twitter by Dan Scavino, White House director of social media, and retweeted by the president.
Study: YouTube Achieves Some Success at Hobbling Conspiracy Theories
March 3, 2020
YouTube's efforts to reduce the spread of conspiracy theories on the platform appear to be bearing fruit. YouTube "significantly reduced the overall volume of recommended conspiratorial content," three researchers wrote in a study from the University of California, Berkeley. The team spent 15 months studying 8 million recommendations from the platform's next-watch algorithm.
How Social Selling Changed the Buyer's Journey
February 27, 2020
Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online.
Facebook Bans Coronavirus Ad Scams
February 27, 2020
Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limiting free speech in a way that is inconsistent with Facebook's general practices.
It's Time for a Social Media and Disinformation Reckoning: ECT News Roundtable, Episode 6
February 13, 2020
Can social media be saved? Can democracy be saved? The first question may seem less compelling than the second, but to some very worried observers, they are intimately entwined. Social networking -- on Facebook, Twitter, YouTube and a host of other online networks -- is the root of all current cultural evils, in the eyes of some critics. Undeniably, social networks offer positive experiences too.
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Forrester names NICE inContact CXone a leader in cloud contact center software
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Forrester names NICE inContact CXone a leader in cloud contact center software