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5 Strategies for Collecting, Creating and Circulating Customer Testimonials
August 14, 2018
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations.
The Internet's Truth vs. Fake News Showdown
August 10, 2018
Facebook earlier this week pulled the plug on the official page for Alex Jones, host of Infowars and noted conspiracy theorist. YouTube quickly followed, removing Infowars and Jones' videos. Facebook's move followed Apple's decision to pull five of Infowars' six podcasts -- including the "Alex Jones Show" and "War Room" -- from the iTunes and Podcasts apps.
The Social Utility 2
August 7, 2018
Social is nearing the end of its "hypecycle," the phase during which an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is good for. There's a really good case to be made for a technology that helps you keep in touch with your 200 besties.
Wheat and Chaff
July 31, 2018
I fear CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There's certainly a lot to say -- from continuing to talk about the care we take of customer data to explicitly renouncing some of the tactics.
The Challenge of Growing Your Social Network Influence
July 26, 2018
So, you want to increase your social network followers on Twitter, LinkedIn, Facebook and more? Great. Me too. But how? That is the key question everyone wants an answer to. I've been researching this and trying all sorts of methods -- some work and others don't. I have built a respectable following on LinkedIn with more than 100,000 connections, and I have 40,000 followers on Twitter.
What I Learned at the Conferences
July 7, 2018
The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn't appear to be slowing down. As an industry, it's rated at about $35 billion in revenues.
The Best Defense Against Fake News in Social Media
June 25, 2018
IBM just showcased Project Debater, and it just won against a top human debater using actual facts. We need the production version of this tool yesterday. The problem with fake news is that it is getting worse over time. We have always had issues with politicians and con artists trying to convince us down is up and to get us to do things that, were we informed, we'd never do.
Facebook Shores Up Its Position on Fake News Front
June 22, 2018
Facebook has announced new tactics to reduce the spread of fake news. Its efforts will include combining technology with human reviewers to identify and remove fake accounts; partnering with fact-checkers; and promoting news literacy. Facebook will expand its fact-checking programs to new countries, scrutinize photos and videos more closely, and increase the impact of fact-checking.
Avoiding Career Death by Twitter
June 4, 2018
The most popular show on ABC was canceled last week because the star of the show, Roseanne Barr -- known for saying and writing stuff that would get most of us fired -- did exactly what she was known for doing and got fired. ABC now looks like it is run by idiots because, really, who didn't see this coming? This outcome is one that could have been prevented relatively easily.
Teens Falling Away From Facebook
June 1, 2018
Ninety-five percent of teens have access to a smartphone, and 45 percent of teens are almost constantly online -- but younger Internet users do not connect on Facebook as much as their older peers do, suggests a new Pew study. Although Facebook dominated social media across all age groups over the past decade, it has taken a backseat to YouTube, Instagram and Snapchat among today's teens.
Benioff Endorses GDPR for US
May 27, 2018
Salesforce CEO Marc Benioff described Facebook as the "new cigarettes" in a recent appearance on the TV show CBS This Morning and called for the U.S. to adopt a national privacy law like the GDPR, which just went into effect in Europe. "Maybe this is a time where the government has to step in and regulate not just that product but really our industry," Benioff said, referring to Facebook.
Reining In Data-Crazed Tech Companies, Part 2
May 15, 2018
Several countries -- including the United States, France and Germany -- have pointed a finger at Russia for meddling in their elections. Russia used social media as a big part of that effort. Facebook has been scrambling to win back the public's trust since the Russia and Cambridge Analytica scandal. However, it's not clear what exactly hostile nation states have been up to on social media.
Solving Tech's Diversity Problem
May 7, 2018
I recently attended Dell Technology World, which shone a light on one of Michael Dell's passions: addressing the lack of gender diversity in the tech industry. Some time back he asked the most powerful woman at Dell, CCO Karen Quintos, to spearhead an effort to fix the problem. One of the leading experts on the problem, Howard Ross of Cook Ross, indicated it was getting worse -- not better.
Facebook's Clear History Privacy Option: Boon or Sop?
May 3, 2018
Facebook plans to offer members a tool that to prevent tracking of their online activity outside the network. The Clear History feature will allow users to see which websites and applications send Facebook information when they use them, delete the data and prevent Facebook from collecting and storing it in the future. It will take a few months to build the tool, Facebook said.
What's Next With Facebook?
April 27, 2018
Facebook and other social networks appear to have crossed the line with respect to privacy and censorship. Facebook has been accused of helping one side while hiding the other side in many important debates. It has been accused of exposing the personal information of its users, violating their privacy. These perceptions are problems that must be fixed. What's the next step?
Fighting Fake News and Forging Real Diplomacy
April 23, 2018
Two new initiatives -- a concerted effort by Apple and a massive educational effort called the "Pro-Truth Pledge" -- could help eliminate much of the fake news BS that is really messing up the U.S. at the moment. On another front, President Donald Trump's plan to meet with Kim Jong-un reminds me of a pivotal meeting between former HP CEO Carly Fiorina and then Apple CEO Steve Jobs.
Facebook Rolls Out European-Style Privacy Protections
April 19, 2018
Facebook has unveiled a comprehensive series of privacy enhancements designed to extend protections required by the European Union's GDPR to all of the social media company's users around the world. The updates, which include major changes to the company's terms and data policies, fulfill promises CEO Mark Zuckerberg made to House and Senate members in Washington D.C., Facebook officials said.
Facebook Peddles Future Behavior Data to Advertisers
April 17, 2018
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.
Reining In Data-Crazed Tech Companies
April 16, 2018
Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too.
Facebook and Google Could Be Nationalized in 5-10 Years
April 16, 2018
After I considered Facebook CEO Mark Zuckerberg's testimony before Senate and House committee hearings last week, it became very clear to me -- and I expect many in Congress -- that social media companies need to be regulated. However, I think this is only a step in the path that governments -- and I do mean more than the U.S. -- will take to ensure their effectiveness and protect their people.
The Internet Is Facing a Health Scare, Suggests Mozilla Report
April 14, 2018
Mozilla has launched the first full edition of its Internet Health Report. The report is "an open source effort to explore the state of human life on the Internet," said Mozilla Executive Director Mark Surman. It consists of research and analysis about the Internet compiled by researchers, engineers, data scientists, policy analysts and artists in Mozilla's extended community.
Lawmakers Lean In on Facebook
April 13, 2018
Following two days of often contentious exchanges between members of Congress and Facebook CEO Mark Zuckerberg, the focus in Washington and Silicon Valley has shifted from how Facebook plans to change its data practices to how to implement some of those plans. The company already has taken steps to give its 2 billion monthly active users more control over their data.
House Critics Grill Zuckerberg Over Political Bias, Privacy
April 12, 2018
Facebook CEO Mark Zuckerberg on Wednesday endured a second day of congressional criticism during a hearing of the House Energy and Commerce Committee. His appearance followed an intense session with two Senate Committees a day earlier. Some members of the House committee questioned whether Facebook tracked users offline. Some blasted what they claimed were repeated instances of censorship.
Zuckerberg Bobs, Weaves at Senate Hearing
April 11, 2018
Facebook CEO Mark Zuckerberg conceded that the company failed to inform the FTC that Cambridge Analytica had gained improper access to personal data belonging to millions of Facebook members, despite its 2011 settlement with the commission over earlier complaints of unauthorized data sharing. Zuckerberg made the admission at a joint hearing of the U.S. Senate Commerce and Judiciary Committees.
Researchers to Put Facebook's Role in Elections Under Magnifying Glass
April 10, 2018
A group of nonprofits have agreed to fund an initiative to study Facebook's role in elections and democracy. The organizations will pay the expenses of researchers, and Facebook will give the scholars access to proprietary data that has met the company's new standards for heightened user privacy protection. "This is a critical first step," said Larry Kramer, president of the Hewlett Foundation.
Mysterious Disappearance of Zuck Posts Rings Another Facebook Alarm Bell
April 9, 2018
Facebook reportedly allowed CEO Mark Zuckerberg and other senior executives to delete messages from recipients' inboxes and chat threads, but it did not disclose the practice or offer the same capabilities to users. Facebook began using the tool after the 2014 hack of Sony Pictures to protect executive communications. Facebook later said it would make the feature available to all users.
Turning Social Media From a Problem Into a Solution
April 9, 2018
The shooting incident that took place last week at YouTube had less to do with guns than with the failure of the police to act on information in a timely way and the inability of social media to be anything but part of the problem. Google has been giving this issue little more than lip service, but I expect it has become motivated to do more, given that YouTube was the latest target.
Facebook Comes Up With a New Data Access Plan
April 6, 2018
Facebook has announced an update to its policies for restricting data access on its platform. CEO Mark Zuckerberg also discussed some of Facebook's new efforts to shore up user privacy protections in a 45-minute long Q&A with members of the media on Wednesday. Facebook will implement nine changes, which will allow users to set privacy levels and limit automatic data sharing.
Facebook Declares Open Season on Russian Trolls
April 5, 2018
Facebook has taken down more than 270 pages and accounts operated by the Internet Research Agency, a Russian troll farm, CEO Mark Zuckerberg announced Tuesday. IRA trolls and ads were involved in Russia's attempts to interfere with the 2016 United States presidential elections, and the trolls have published hate speech and incitements to violence on their Facebook pages.
4 Ways SMB Etailers Can Manage Facebook Fears
April 3, 2018
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.
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Which tech social media influencer has the greatest influence on your thinking?
Blogger Robert Scoble
Facebook's Mark Zuckerberg
Recode's Kara Swisher
Tech Evangelist Guy Kawasaki
Tesla and SpaceX's Elon Musk
Twitter's Jack Dorsey
Someone else