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Women in Tech
Jack Dorsey and the End of Twitter
June 1, 2020
I'm a member of what is likely a reasonably sizable informal group of people who trained to be a CEO but declined the job -- in my case, several times. So I don't envy the position that Twitter CEO Jack Dorsey is in as he tries to figure out a way to do the right thing concerning the spread of false information and defend his company against an attack by the designated leader of the free world.
XRSpace Headset Opens Door to New Virtual World
May 27, 2020
A new virtual reality headset designed for mobility will serve as an entry point into a new virtual world. The $599 Mova headset from XRSpace, founded by former HTC chief Peter Chou, will support 5G and be the exclusive on-ramp to Manova, a social reality platform that aims to defy the boundaries of space and time to bring people together. Users can roam Manova as full-body avatars.
Facebook Shops Seeks to Cash In on Online Bonanza
May 21, 2020
Facebook has announced Facebook Shops, which will let small businesses set up a single online store accessible from both Instagram and Facebook. Businesses can choose products they want to feature and customize the look and feel of their online shop. Consumers can find Facebook Shops on a business' Facebook page or Instagram profile, or through stories or ads.
Facebook Sets Up Political Advocacy Group as High-Tech Teeters on Edge
May 13, 2020
Facebook has set up American Edge, a political advocacy group for the high-tech industry, which is drawing scrutiny from United States lawmakers. American Edge will fund ad campaigns and studies by academics to push its efforts. Facebook is working with a diverse group of stakeholders to build support for the tech industry. It formed American Edge as a nonprofit organization in December.
Far-Right Spreads COVID-19 Disinformation Epidemic Online
May 5, 2020
Far-right groups and individuals in the United States are exploiting the COVID-19 pandemic to promote disinformation, hate, extremism and authoritarianism. "COVID-19 has been seized by far-right groups as an opportunity to call for extreme violence," states a report from ISD, based on a combination of natural language processing, network analysis and ethnographic online research.
Facebook Gaming Powers Ahead With Live Streaming
April 21, 2020
Facebook has launched a free standalone app for creating and watching live video game play on Android devices. Some 700 million users already engage in gaming on the platform, but with its dedicated app Facebook is locking horns with the leaders in the market -- Amazon, Google and Microsoft. "Live streaming was a growth opportunity before the pandemic," noted Strategy Analytics' Michael Goodman.
Facebook, YouTube Crack Down on Conspiracy Theories Linking 5G to Coronavirus
April 8, 2020
Facebook and YouTube are cracking down on the pervasive conspiracy theories linking the spread of coronavirus to 5G wireless technology. Facebook has begun actively removing false claims that could lead to physical harm. WhatsApp has reduced the number of accounts users can forward chats to from five to one. Meanwhile, YouTube has banned all videos promoting 5G-coronavirus conspiracy theories.
Zoom's Soaring Popularity Is a Double-Edged Sword
April 1, 2020
As the coronavirus pandemic worsened in the U.S., Zoom Video Communications offered free access to its videoconferencing platform and demand skyrocketed. "Zoom has quickly become the de facto for teleconferencing during the COVID-19 pandemic," said James McQuiggan, security awareness advocate at KnowBe4. "A lot of organizations are using it to keep in contact with their employees."
Instagram Combats COVID-19 Misinformation, Social Isolation
March 25, 2020
Instagram has announced a slew of new capabilities to combat misinformation about the coronavirus, along with a co-watching feature that helps users feel less isolated while sheltering at home. Efforts to clamp down on misinformation include removing COVID-19 accounts from recommendations unless they are posted by a credible health organization, and removing false claims that could cause harm.
Facebook Pledges Funds for SMBs in Face of Shutdowns
March 19, 2020
Facebook has announced a $100M commitment of cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs. In addition, Facebook has earmarked $1 million in grants to local news organizations covering COVID-19.
4 Ways Intelligent CRM Can Help You Reach Tech-Savvy Millennials
March 18, 2020
Does your customer relationship management strategy have what it takes to reach Generation Y? It's estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-than-ever pace, collecting, storing and providing data is becoming a bigger and bigger task.
Reddit Challenges Twitter With Trending Takeover Ads
March 12, 2020
Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit view the Popular feed every day. The Trending Takeover ad unit is in the second slot of the Trending Today module on Reddit's Popular feed and in the Trending Today dropdown in Reddit's Search tab.
Twitter Tiptoes Into Battle to Curb Social Media Misinformation
March 10, 2020
Twitter applied its "manipulative media" label to a deceptively edited video showing presidential hopeful Joe Biden saying, "re-elect Donald Trump" -- the first time the service enforced rules adopted to control synthetic and manipulated media. The flagged video was posted to Twitter by Dan Scavino, White House director of social media, and retweeted by the president.
Study: YouTube Achieves Some Success at Hobbling Conspiracy Theories
March 3, 2020
YouTube's efforts to reduce the spread of conspiracy theories on the platform appear to be bearing fruit. YouTube "significantly reduced the overall volume of recommended conspiratorial content," three researchers wrote in a study from the University of California, Berkeley. The team spent 15 months studying 8 million recommendations from the platform's next-watch algorithm.
How Social Selling Changed the Buyer's Journey
February 27, 2020
Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online.
Facebook Bans Coronavirus Ad Scams
February 27, 2020
Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limiting free speech in a way that is inconsistent with Facebook's general practices.
It's Time for a Social Media and Disinformation Reckoning: ECT News Roundtable, Episode 6
February 13, 2020
Can social media be saved? Can democracy be saved? The first question may seem less compelling than the second, but to some very worried observers, they are intimately entwined. Social networking -- on Facebook, Twitter, YouTube and a host of other online networks -- is the root of all current cultural evils, in the eyes of some critics. Undeniably, social networks offer positive experiences too.
Latest E-Commerce Trend: The Rise of Shoppable Posts
February 11, 2020
There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marketers -- and consumers -- are always on the lookout for the newest thing with which to engage.
Know Your Enemy: The Difficulty of Defining Deepfakes
January 21, 2020
Facebook recently promised that it would increase efforts to remove so-called "deepfake" videos, including content that included "misleading manipulated media." In addition to fears that deepfakes -- altered videos that appear to be authentic -- could impact the upcoming 2020 general election in the United States, there are growing concerns that they could ruin reputations and impact businesses.
Cybersecurity 2020: A Perilous Landscape
January 17, 2020
Cybersecurity is a very serious issue for 2020 -- and the risks stretch far beyond the alarming spike in ransomware. In addition to the daily concerns of malware, stolen data and the cost of recovering from a business network intrusion, there is the very real danger of nefarious actors using cyberattacks to influence or directly impact the outcome of the 2020 U.S. general election.
4 Marketing Automation Tools for SMB Success in 2020
January 14, 2020
Marketing automation isn't a thing of the future -- it's very much a part of the here and now for small and midsized businesses across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. To compete with larger firms on customer reach, SMBs need to approach their marketing plan with a strategic mindset.
Building E-Commerce Wave: Social Media Shopping
January 13, 2020
Consumers are on social media constantly, scrolling through posts. Many have begun clicking on brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase."
'Black PR' Firms Line Their Pockets by Spreading Misinformation
January 9, 2020
PR companies long have been known for reshaping perceptions for their clients. Some now engage in "black PR" -- the calculated spread of misinformation online. Entrepreneur Peng Kuan Chin's company harvests online posts written in Chinese, reshapes them, and posts them on websites under its control. Thousands of fake social media accounts then spread this manipulated content across the Internet.
Facebook to Kick Out Some Deepfakes
January 8, 2020
Facebook has promised to remove certain "misleading manipulated media": videos edited or synthesized in ways that likely would mislead viewers to believe that video subjects said words they did not say; products of artificial intelligence or machine learning that merge, combine, replace, or superimpose content onto a video, creating a fake video that appears to be authentic.
Facebook Won't Let US, UK, Australia Get Toe in Backdoor
December 11, 2019
Facebook has rejected a request from the U.S., the UK and Australia for a "backdoor" in its encrypted messenger apps to help law enforcement agencies combat crime and terrorism. "Cybersecurity experts have repeatedly proven that when you weaken any part of an encrypted system, you weaken it for everyone, everywhere," wrote WhatsApp head Will Cathcart and Facebook Messenger head Stan Chudnovsky.
Twitter Sets Up Privacy Center but Moves to Skirt GDPR
December 4, 2019
Twitter's new Privacy Center will give users more clarity on what it does to protect the information people share. The center will host everything relevant to Twitter's privacy and data protection work, including initiatives, announcements, new privacy products and communication about security incidents, noted Twitter Data Protection Officer Damien Kieran and Product Lead Kayvon Beykpour.
New YouTube Terms of Service Create Stir
November 12, 2019
Google has published changes to YouTube's Terms of Service Agreement that have stoked fears among some users. "YouTube may terminate your access, or your Google account's access to all or part of the Service if YouTube believes, in its sole discretion, that provision of the Service to you is no longer commercially viable," the new ToSA states. Many creators are deeply concerned over the prospect of YouTube changing its practices.
The Truth vs. Censorship Trap
November 4, 2019
There recently has been a lot of rumbling about Twitter deciding not to take political ads, and Facebook deciding -- and this was stupid -- that it would run political ads even if they were untrue. I'm becoming convinced that Zuckerberg is trying to put Facebook out of business. There are some real differences between the firms. Facebook does far more political advertising than Twitter.
Evidence of War Crimes Vanishing From Social Media
November 1, 2019
A controversy has erupted over YouTube's practice of taking down videos with graphically violent content, which also may be evidence of recent war crimes. YouTube's policy -- similar to other social media platforms -- has been to remove content that contains hate speech, disinformation or disturbing images. In the past, social media services have been called out for failing to do enough.
Facebook Employees Blast Company's Political Ads Policy
October 30, 2019
At least 250 Facebook employees signed a letter to CEO Mark Zuckerberg criticizing the company's hands-off policy against fact-checking political ads. "We strongly object to this policy as it stands," says the letter. "It doesn't protect voices, but instead allows politicians to weaponize our platform by targeting people who believe that content posted by political figures is trustworthy."
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Women in Tech
Which technology has the strongest positive or negative impact on race relations?
Smartphone cameras, by holding people accountable.
Twitter, by reporting news as it happens.
Facebook, by providing a platform for discussing the issues.
YouTube, by exposing viewers to other cultures.
Twitter, by fueling antagonisms.
Facebook, by spreading fake news.
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