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Do's and Don'ts for SMB Cybersecurity Safety
September 17, 2020
The stampede from offices to working from home has strained IT security teams to their limits. As a result, SMBs find they need to get more bang for fewer bucks to fight off cybersecurity threats. However, even IT departments with limited resources can implement foundational strategies to address network security issues, and lay the groundwork for future investments.
Fall Ramp-Up
September 15, 2020
Technology's fall selling season is gearing up for year-end as it always does, coronavirus or not, and the CRM industry follows suit with some mods. The majors like Salesforce and Oracle, as well as fast followers like Zoho, are in hot pursuit of what's new -- and they're betting new in this context means a process orientation, not simply delivering new products, features, or functions.
A Unique Moment in Time for E-Commerce
September 14, 2020
E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined aim and build in some lead time. This marketing strategy requires businesses to adjust their digital infrastructure and tactics. Otherwise, they will miss the target as consumers prepare for their holiday marketing and ad campaigns.
Tech's Role in the Future of Restaurants
September 9, 2020
While changes in the restaurant industry have been in response to what is hoped to be a temporary crisis, it's likely that dining establishments will never again operate exactly as they did before coronavirus. Along with altering their physical designs to accommodate the demands of the pandemic, eateries must also turn to new models for order taking, making deliveries, and payment processing.
Amazon Vendors: Look at Direct Fulfillment Right Now
September 2, 2020
Amazon recently confirmed that it is facing fulfillment center capacity limitations. This is one reason why its Direct Fulfillment program that allows vendors to ship directly from their warehouses to their customers, is going to become increasingly prevalent. Amazon sellers should prepare to adopt Direct Fulfillment immediately. But why is this the perfect moment, and how can its benefits be maximized during the remainder of 2020?
Software Piracy Spreading With the Virus
September 1, 2020
Software piracy involves much more than businesses and consumers using illegal copies of computer programs. What lurks within the pirated copies is often rogue code -- malware -- that can be just as deadly to computers and users' finances. Software companies are reporting that piracy has increased 20 to 30 percent due to COVID-19.
CRM is Failing: It's Time to Transition to CXM
September 1, 2020
Centralizing all tools and customer-effecting services into one system delivers great efficiencies for businesses. However, enabling customers to have the same experience in real time is the difference between a CRM and CXM. CRM Buyer pursued the potential transition process -- and the impact of both CRM and CXM products -- in a conversation with Thryv VP Ryan Cantor.
Holiday Shopping Forecast: Less Spending, More Empathy
August 24, 2020
The 2020 holiday shopping forecast and consumer spending patterns well into next year will be marked by a pullback in spending, an increase in consumer expectations for brand behavior, and a focus on supporting small businesses. Marketers are advised to focus on brand values and trustworthiness to combat the continuing challenges retailers face in courting consumers across all generations.
In-Store Commerce Kicked to the Curb
August 13, 2020
Curbside service is one of the more popular strategies that businesses and consumers now use to navigate the 'new normal'. Ideally, it's a contactless, convenient experience for all involved. For curbside pickup to be successful, however, it needs to be as quick and easy as possible for consumers -- and a large part of that ease of use requires adequate business planning and management.
Fun Seekers Revel at Virtual Parties
August 6, 2020
Though initially isolating, the coronavirus pandemic has spawned a whole new world of digital parties and get-togethers. People stuck at home are finding innovative ways to socialize, participating in everything from virtual beer tastings to online book club meetings. While the event landscape has been permanently altered by this shift, people and businesses continue to develop new ways of having fun.
10 Types of Social Proof and What Makes Them Effective
August 3, 2020
Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.
Google's E-Commerce Push to Fill the 'Messy Middle'
July 31, 2020
Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- the space in the customer journey between what triggers the purchase and the actual purchase itself.
US Makes $57B Available to Small and Disadvantaged IT Providers
July 30, 2020
U.S. government agencies will remain active in the information technology market, despite the impact of COVID-19 on agency operations. In fact, there is evidence that the occurrence of the virus has spurred agencies to improve IT resources. For example, the General Services Administration in early July launched a new contracting vehicle offering a potential US$50 billion in federal acquisition of IT products and services.
Digital Sales Boom Puts Spotlight on Fraud Control Systems
July 30, 2020
The move by retailers to online and mobile selling to survive the pandemic has resulted in a significant increase in digital fraud activity. The "2020 True Cost of Fraud Study: E-commerce/Retail Edition" by LexisNexis Risk Solutions found this to be partly because some fraud control systems are outdated, and partly because of increased transaction volume.
Victory Gardens 2.0: Gardening in the Pandemic Era
July 27, 2020
The pandemic era has seen a resurgence of interest in growing, tending, and harvesting fruits and vegetables from one's own patch of land or city balcony. Home gardening offers a sense of security and independence. Even when the world has been upended, a home garden can provide a bit of food insurance. Many people are finding that gardening offers a way to take control of a situation that can sometimes feel chaotic and unpredictable.
Refocus Your Sales Strategy on the Phone Call
July 20, 2020
Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interactions happen over the phone. Simply put, that direct human connection creates the right environment to establish trust.
New E-Commerce Partnership Gives U.S. Merchants Access to LATAM
July 16, 2020
ShipStation on Wednesday announced a partnership with Mercado Libre, which is known as the "Amazon of Latin America" and has operations in 18 countries throughout the region. Mercado Libre is the fourth largest marketplace in the world in terms of visits per month, and the largest in Latin America. Its top markets are Brazil, Argentina, and Mexico.
How to Win at E-Commerce on the New Walmart.com
July 16, 2020
Walmart is embracing new strategies, partnerships, and infrastructure that have modernized its e-commerce platform and made it a more formidable rival to Amazon. In particular, three big factors are at play: enhanced content opportunities, the introduction of new fulfillment capabilities, and the introduction of self-service marketing tools.
The Art of Sewing's Hi-Tech Revival
July 14, 2020
During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place, as makers around the world have been sewing masks and creating other much-needed items for themselves and others.
B2C Response Rates at SMBs Crushing Enterprises
July 6, 2020
A company's ability to answer customer questions and resolve problems has become as essential as product, quality, and price. When customers are ignored, or given the impression they are unimportant by slow response times, the consequences of lost business and a damaged reputation can be irreversible. A recent study found that many businesses fall short of providing timely customer service.
Prime Day Uncertainty a Dilemma for Amazon Sellers
July 2, 2020
One of the e-tail world's most pressing questions is: When will Amazon have its Prime Day sale this year? Perhaps a better question is: Will Prime Day happen at all? Amazon so far is not telling. If Prime Day 2020 takes place in the fall, the biggest deal days of the e-commerce industry could happen within several weeks of each other.
Twitter Apologies for Data Security Incident
June 24, 2020
Twitter on Tuesday notified business clients that their personal information, including email addresses, phone numbers, and the last four digits of their credit card numbers may have been compromised. Self-serve advertisers that viewed billing information on ads.twitter.com or analytics.twitter.com were affected. The issue occurred prior to May 20, 2020. However, Twitter only notified customers about it on June 23.
Sellers Prep for Continued Storm of E-Commerce Activity
June 18, 2020
Online sales are projected to surge even after America reopens for business. "One of the first things companies will need to do is make sure their technology infrastructure is equipped to handle the increase in traffic," Ryan Gellis, Founding Partner at RMG Media, told the E-Commerce Times. "The best marketing campaigns are only as good as the weakest infrastructure to support them."
New Walmart-Shopify Partnership Stirs E-Commerce Waters
June 16, 2020
A new e-commerce partnership could bring 1,200 Shopify small business sellers to the Walmart Marketplace this year. Walmart's top e-commerce priority for years was to build a marketplace customers would trust. The company has joined forces with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to its sellers, said VP Jeff Clementz.
Virtual House Calls: The Rise of Telemedicine
June 10, 2020
Online medical appointments have become commonplace during the pandemic, and they're likely to continue, even as in-person medical visits resume. The convenience, accessibility and cost-effectiveness of telemedicine will make it a vital part of comprehensive medical care in the digital age. "Both patients and providers can benefit," said Mia Finkelston, MD, medical director at Amwell.
Verint Automates Management of Return-to-Work Health Practices
June 10, 2020
Verint has announced new capabilities within its workforce management solution that automate compliance with CDC guidelines to reduce the risk of COVID-19 infection as employees transition back to the workplace. New workflows automatically create a comprehensive schedule that is prescriptive, while including traditional workforce management criteria such as skill level, channels and peak hours.
Website Development Contracts, Part 2: Who Owns the IP on Your Site?
June 8, 2020
When entering into website development contracts, the more you know, the more likely you will be able to avoid common pitfalls. It is your website, but ownership of the intellectual property on the site is not always apparent or obvious. When you engage an information technology vendor to build a new website you probably expect that you will own the IP in the end product.
New Group Aims to Help Bridge E-Commerce Digital Divide
June 2, 2020
The United States Business Association of E-Commerce is poised to open for business. Its mission is to help small and mid-sized enterprises, as well as minority- and veteran-owned startups, to bridge the e-commerce digital divide. The B2B marketplace platform will connect small and medium-sized firms to domestic and global buyers. The USBAEC bills itself as a disruptive business ecosystem.
Website Development Contracts, Part 1: How to Avoid Major Disasters
June 1, 2020
When entering into website development contracts, the more you know the more likely you will be able to avoid contract disasters that could prevent your website from launching on time or working properly. There are many stories about failed software development projects, not just in connection with website development contracts, but with all information technology projects.
How to Soup Up Your Home WiFi With Multiple Repeaters and Access Points
May 21, 2020
Does flaky Internet connectivity have you scrounging for solutions? The COVID-19 pandemic increased our demand for Internet service due to working from home, online learning for kids, and video conferencing with colleagues and family members. For many people stuck at home, Internet connectivity issues became more troublesome in recent months. Use these tips to improve your WiFi performance.
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Forrester names NICE inContact CXone a leader in cloud contact center software
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Salesforce Industries Summit
Forrester names NICE inContact CXone a leader in cloud contact center software