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Four Keys to Generating 7 Figure Sales on WooCommerce
DevOps: Plenty of Devs, Not Enough Ops
May 29, 2018
In spite of all the high-profile breaches that seem to sweep the headlines with greater frequency, companies slowly but surely have been getting a handle on internal security practices. At this point, it's hard to imagine any employee, in or out of the tech sector, who hasn't been run through antiphishing training. However, security is only as strong as its weakest link.
FBI Declaws Russian Fancy Bear Botnet
May 25, 2018
The FBI has disrupted a network of half a million routers compromised by the group of Russian hackers believed to have penetrated the DNC and the Hillary Clinton campaign during the 2016 elections, according to reports. The hacker group, known as "Fancy Bear," has been using a malware program called "VPN Filter" to compromise home and small office routers.
Okta Offers Devs Free Tool to Set Up Multifactor Authentication
May 24, 2018
Okta has announced the Okta API Products One App, which lets engineering teams and developers implement multifactor authentication for any single website or application. Developers can use API Products for One App free if they display "Identity by Okta" on the login page of their app. Among Okta API Products for One App's features are authentication and directory services for Web or mobile apps.
How to Come Up With a Logo That Speaks Volumes About Your Business
May 7, 2018
A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital. "A company needs a logo to stand out from the crowd," said 99designs' Pamela Webber.
HubSpot Connects With Shopify, Workplace by Facebook
May 6, 2018
HubSpot has rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of SMBs. The Shopify integration lets e-commerce marketers sync specific merchant sales data from Shopify into HubSpot for use as a marketing signal; segment users based on products, deals and order history; and follow up on abandoned shopping carts.
The Scaling Challenge
April 26, 2018
There is a meme making the rounds and I have no idea how old it is or its origins but I've heard it twice in the last week. It's easier to start a company than it is to scale one. You can't say it's a revolutionary thought, but for the last 20 years the emphasis has been decidedly on founding, so this is something of a departure. Startups don't grow to the moon on average.
UC Has a Bright Future as the Next Generation of Business Communications
April 12, 2018
Unified communications is coming on strong and growing fast. It is positioned as the next big step forward in the communications industry, both wireline and wireless. In the past, companies of every size had to have telephone gear -- like an expensive and complicated private branch exchange -- that was paid for, installed and continually updated. The rise of UC has replaced that burden.
Many Small Businesses Take DIY Path to Mobile Apps
April 4, 2018
Nearly half of all the small businesses that participated in a recent survey said they handled their mobile application development in house, in part to cut costs and speed time to deployment. Forty-six percent used in-house staff to develop critical mobile applications in an effort to drive new business. Forty-one percent used freelancers or consultants to develop mobile apps.
4 Ways SMB Etailers Can Manage Facebook Fears
April 3, 2018
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.
Trump Rails at Amazon Over Taxes, USPS, Local Retail
March 30, 2018
President Trump fired off a tweet critical of Amazon, implying that the administration may be mulling some type of regulatory action. Amazon CEO Jeff Bezos is also the owner of The Washington Post, one of the top newspapers in the U.S. and a major thorn in the president's side. Trump recently has been "obsessing" over the company and exploring different regulatory possibilities, according to reports.
How to Safeguard Your Firm's Online Reputation
March 28, 2018
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however.
5 Steps to a Painless Checkout Process
March 21, 2018
Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber. "A good process can allow for optimal conversion, data collection and speed."
Salesforce Offers SMBs a Bunch of Essentials
March 16, 2018
Salesforce has launched Salesforce Essentials, a collection of intelligent apps targeting SMBs. Built on the Salesforce Lightning framework, Essentials offers a consumer-like experience optimized for any device. Relevant information is displayed on one unified console, with drag-and-drop customization. "Essentials is easy to try, set up, use and maintain," said Salesforce SVP Marie Rosecrans.
Pega Enlists AI to Coach Sales Teams
March 8, 2018
Pegasystems has launched Pega Sales Coach, an AI-powered addition to Pega Sales Automation. Pega Sales Automation targets business-to-business and business-to-consumer companies. It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of US$500 million and up, according to Chris Benedetto, Pega's director of product marketing for sales automation.
5 Podcast Pluses for E-Commerce SMBs
February 28, 2018
Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent content, a unique voice, and a strong sense of audience and purpose.
AdRoll Creates New Division to Target B2B Marketers
February 28, 2018
AdRoll has announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit will focus on the company's legacy products for e-commerce SMBs.
5 Effective Ways SMB Etailers Can Battle Fraud
February 26, 2018
Fraud is a major concern for 72 percent of businesses, according to Experian's Global Fraud and Identity Report. More than 5,500 consumers and 500 business executives in 11 markets around the world participated in the survey. The situation has not been improving, as six out of 10 businesses experienced the same losses to fraud as they did a year ago -- or more.
3 Cybersecurity Threats SMB Etailers Should Not Ignore
February 16, 2018
Some small e-commerce website operators may think their relative obscurity offers protection, but the fact is that SMBs are especially vulnerable to cyberattacks and malware. "Very often small businesses don't feel vulnerable to cyberthreats because they assume cybercriminals prefer to launch attacks on large companies," said Stephanie Weagle, VP of Corero.
Nimble Mobile CRM Gets Desktop Browser Features
February 15, 2018
Nimble has released Nimble Mobile CRM 3.0, its contact and pipeline manager for mobile sales teams and professionals. Nimble Mobile CRM 3.0 unifies contacts from mobile, cloud-based and desktop records into one comprehensive relationship manager that surfaces the histories of conversations and provides social context. It is available for iOS now. An Android version will be released this spring.
WiFi Routers Riddled With Holes: Report
February 6, 2018
Most WiFi router vendors have not patched numerous firmware vulnerabilities discovered more than two years ago, according to a new report. OEM firmware built into WiFi routers use open source components that contain numerous known security vulnerabilities that can be exploited by hackers. Insignary conducted comprehensive binary code scans for known security vulnerabilities in WiFi routers.
Will 2018 Be the Year of Reckoning for Online Tax Collection?
February 6, 2018
The United States Supreme Court recently decided to revisit Quill Corp. v. North Dakota, which basically allowed states to collect taxes on online sales only from sellers that had a physical presence within their boundaries. Brick-and-mortar retailers for years have argued that the ruling puts them at a competitive disadvantage. At least 35 states have been urging a reconsideration of Quill.
3 Reasons Your E-Commerce Biz Should Have a Blog
February 5, 2018
Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success. If you're still on the fence, here are three reasons to consider getting started with a blog. First, it will improve your SEO.
Salesforce's Triangulation Strategy
January 24, 2018
Partnerships may be playing the role usually reserved for M&A activity in the CRM world right now. Generally a company makes a purchase when it wants to capture the benefits of another business' R&D or established market base. However, at the moment it appears that the desirable targets are too big to swallow, and the result is more partnering between the big guys and the really big guys.
Salesfusion Launches Spiffy New Marketing Automation Tool
January 17, 2018
Salesfusion has launched version 12 of its marketing automation solution. It rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added.
6 Ways SMBs Can Meet Online Shoppers' High Shipping Expectations
December 22, 2017
For many online shoppers, shipping has become a pivotal issue, and one of the worst things an etailer can do is allow a shipment to be late. On-time arrival is such a high expectation that many shoppers find late delivery worse than other notoriously disagreeable things, a recent DHL survey of 1,400-plus online shoppers suggests. Also, consumers want shipping to be free.
New B2B Payments Platform Reaches Across Borders
December 12, 2017
Nanopay has unveiled a new platform that will let companies process business-to-business payments between bank accounts across borders. The platform is currently in private beta. It will become generally available in February, initially enabling cross-border payments between Canada and the United States. Cross-border payments with India and China will be added in Q2.
Machines Could Become Driving Force Behind CX
December 6, 2017
Customer experience improvements have become an important part of companies' digital transformations, according to survey results Mitel released Tuesday. More than 2,500 senior IT decision makers across North America, the UK, France, Germany and Australia responded to the survey. The participants represented businesses ranging from 250 to 10,000-plus employees in a wide range of industries.
3 Ways to Buff Up Your Website and Do More Business
December 4, 2017
Let's face it: Your website is central to your e-commerce business. Upgrading your website is one of the most important things you can do to bring in new customers and sell more products. Sometimes, though, it's difficult to know exactly how to improve your site. To help you out with that dilemma, here are three ways to refresh your website and boost your business without breaking the bank.
B2B Tech Marketers Have Work Cut Out for Them
December 4, 2017
Product reliability and ease of use are key for B2B technology marketers, suggests a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliability as the most critical criterion in their purchase decisions; 64 percent said ease of use was key.
6 Ways E-Commerce SMBs Can Offer Great Customer Service on a Tight Budget
November 1, 2017
Keeping customers satisfied is the No. 1 priority of any retail business. Technological advances such as interactive voice response systems, chatbots, omnichannel accessibility and robotics have helped many large e-commerce companies improve customer satisfaction rates. However, these options require financial and manpower resources that small and mid-sized firms often don't have.
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Four Keys to Generating 7 Figure Sales on WooCommerce