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Google Snaps Up Pointy to Help Main Street Stores Get Online
January 16, 2020
Google has inked a deal to acquire 6-year-old Ireland-based firm Pointy for $163 million. Pointy provides a $900 box with built-in cellular connectivity, which lets brick-and-mortar retailers list their stock online. It plugs into the retailer's barcode scanner and automatically obtains accurate product names and images for display on a Web page hosted by Pointy.
4 Keys to a Winning Amazon Marketing Strategy
December 30, 2019
Research indicates that 66 percent of online shoppers start their product searches on Amazon, and Amazon shoppers behave differently than buyers on other online platforms and at brick-and-mortar stores. Amazon has set up its listings so that it is simple to "window shop" and compare competitive products. A brand must make sure to position its products in a way that shows how it is different from competitors in the marketplace.
3 Steps to a Winning Google Shopping Strategy
December 14, 2019
The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long the alpha dog in digital marketing, is altering its approach with the changing times.
Google to Shame Slow-Loading Websites
November 13, 2019
Google plans to use performance badges to warn users of slow-loading websites ahead. It will consider historical load latencies first, and later may expand to signal the likelihood that a page will load slowly based on the user's device and network conditions. The criteria will become increasingly stringent over time. The long-term goal is to use badging to rate qualities beyond speed.
Microsoft's Chromium-Based Edge Browser Available as Release Candidate
November 5, 2019
Along with unveiling its new Edge browser logo, Microsoft announced the official launch date of its nearly finished Chromium-based Edge browser and made its Release Candidate available for download immediately. The latest beta edition of the browser is stable enough for anyone to use, Microsoft said, and it will help IT admins prepare for the mid-Jan. 15 rollout.
Harnessing Visual AI to Boost E-Commerce Sales
October 26, 2019
Each person interprets an image in countless subjective ways, based on individual biases. However, when searching for a product on the Internet, most people prefer accuracy over multiple interpretations of a single object. Putting the appropriate tags on images ensures better searchability for users. Doing this manually, though, can be inefficient and prone to errors.
Congress Eyes Google's Chrome Encryption Plans
October 1, 2019
Google's plans to test an encrypted Internet DNS protocol reportedly have spurred some members of Congress to consider opening an antitrust investigation. They are concerned that the new technology could give Google an edge over competitors by making it harder for them to access consumer data. Google is experimenting with new ways to enhance online privacy.
Google's 'Right to Be Forgotten' Approach Wins Nod From EU Court
September 25, 2019
Google need not comply with the right to be forgotten outside of the European Union, according to a European Court of Justice ruling. A global de-referencing would meet the EU's data protection objectives, the court said, but it found that numerous third states do not recognize the right to de-referencing or have a different approach to that right.
Amazon Rewrites the Conquest Advertising Textbook
September 17, 2019
You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you notice an ad for Quest Nutrition bars at the top of the search page. The bars look appetizing.
50 AGs Gun for Google in Antitrust Offensive
September 11, 2019
The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a $600 million data center, and California, where Google has its headquarters.
For Brands the Future Is Facebook
June 7, 2019
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities.
The Cannabis Rush: Where There's Smoke, There's E-Commerce
May 31, 2019
The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almost invisible online, cloaked as it is in a broad ad and search engine blackout.
SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
Google Presents a Cornucopia of Cloud Goodies
April 11, 2019
Google announced a host of new services, features and partners at Google Cloud Next '19 Day 2 in San Francisco. The new unveilings followed its announcement of Anthos, an open source platform powered by Kubernetes, on Day 1. Anthos is "a single platform for developers and operations; it is for on-premise and multicloud installations," said Google SVP Urs Hölzle.
Google Images Now Display Shoppable Ads
March 7, 2019
Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. Google is testing this approach on broad queries surfacing on searches like "home office ideas," "shower tile designs" and "abstract art."
Dutch Doc Wins 'Forget My Suspension' Case
January 23, 2019
Google must remove search results about medical regulators' conditional suspension of a Dutch physician in the first "right to be forgotten" case of its kind in the European Union. After Google and Dutch data privacy watchdog Autoriteit Persoonsgegevens rebuffed the doctor's initial attempts to get disciplinary actions purged from online search results, a district court in Amsterdam sided with the surgeon.
Chinese Scammers Game Amazon to Boost Sales
December 18, 2018
Chinese sellers have been using a number of underhanded techniques to boost their global rankings and profits on Amazon, according to a report. Grabbing the high ground on a search results page is critical for any seller trying to rise above the din created by the more than 500 million products offered on Amazon, which is why some sellers feverishly search for ways to get an edge in the rankings.
Pichai Puts Kibosh on Google Search Engine for China
December 12, 2018
Google is not working on a bespoke search engine that caters to China's totalitarian tastes, and it has no plans to develop one, CEO Sundar Pichai told lawmakers on Capitol Hill. "Right now, we have no plans to launch in China," he told members of the U.S. House Judiciary Committee at a public hearing on Google's data collection, use and filtering practices.
Google Hasn't Kept Promise to Stop Bubble-Wrapping Users: Report
December 6, 2018
Google hasn't released consumers from its filter bubble -- the package of personalized search results it delivers -- despite having promised to do so, according to study results from DuckDuckGo. Most participants saw results unique to them, the researchers found, which could not be explained by changes in location, time, by being logged into Google, or by Google testing algorithm changes.
Where Online Shopping Search Has Gone Wrong
October 17, 2018
While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as Elastic. That is ironic, as great search can make all the difference for an etailer's bottom line. Here's the problem: Define exactly what "great search" is.
Death Watch Begins for Google
September 17, 2018
The EU has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real enemy of the people in its sights: social media companies and Google. France is even more aggressive, suggesting that the EU's "right to be forgotten" law should apply worldwide. Given that it actually does fall within the legitimate purview of government, it is hard not to agree.
Google Digs In Heels Over Global Expansion of EU's 'Right to Be Forgotten'
September 14, 2018
Google took on French lawyers at the European Union Court of Justice this week, in an effort to fend off expansion of the EU's "right to be forgotten" judgment. The EU's attempts to broaden the scope of that judgment would be "completely unenvisagable," and it could result in impositions on the values of different countries around the world, Google argued.
Senators Bash Google at Russian Election Meddling Hearing
September 6, 2018
An empty chair reserved for Google became the focal point for harsh criticism Wednesday at the U.S. Senate Intelligence Committee's hearing on Russian meddling in the 2016 elections. Facebook Chief Operating Officer Sheryl Sandberg and Twitter CEO Jack Dorsey testified at the forum. Several senators lambasted the absent company for being unwilling to answer important questions.
Of Course Google Is Biased
September 3, 2018
I once took a market research class that focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased. For that reason alone, it's almost certainly true that Google's search engine is biased.
Google Gives Vets New Job Search, Business Promotion Tools
August 29, 2018
Google has announced several new online tools designed to help former members of the military find jobs or attract new customers to their businesses. One tool allows vets to type in the search term "jobs for veterans" followed by specific military job codes to see civilian jobs with skill requirements that match their service experience. Another tool identifies businesses as veteran owned or led.
The Internet's Truth vs. Fake News Showdown
August 10, 2018
Facebook earlier this week pulled the plug on the official page for Alex Jones, host of Infowars and noted conspiracy theorist. YouTube quickly followed, removing Infowars and Jones' videos. Facebook's move followed Apple's decision to pull five of Infowars' six podcasts -- including the "Alex Jones Show" and "War Room" -- from the iTunes and Podcasts apps.
How to Plan Your E-Commerce and SEO Migration
July 30, 2018
So you've just migrated your e-commerce platform. A few weeks into the launch, you discover something shocking: Despite performing technical due diligence, hiring the best development agency, and spending a fortune on the migration, your traffic and Google rankings have dropped significantly. If this sounds familiar, you'll want to keep reading for a summary of 12 critical tasks to be implemented.
Google to Ding Sluggish Sites in Mobile Search Rankings
January 19, 2018
Google has announced that page speed will be a ranking factor for mobile searches, starting in July. Speed already has been a factor in desktop search rankings. Soon, as part of Google's new "Speed Update," page loading time will be factored in when ranking mobile search results as well. The change will affect only pages that deliver the slowest experience to users, according to Google.
Google Reveals What Searchers Wanted in 2017
December 14, 2017
The iPhone 8 and iPhone X ranked No. 2 and No. 3 respectively in overall searches on Google this year, and No. 1 and No. 2 respectively in the consumer tech search category on the Google Trends Year in Search 2017 list released Tuesday. Bitcoin ranked No. 2 in global news searches, and "how to buy bitcoin" ranked No. 3 among how-to searches on Google in 2017.
Google Gives Job Searchers Salary, Location Details
November 16, 2017
Google on Wednesday announced the addition of new functionality for its recently launched job search portal, including features that display salary range and street-level location information. Salary information -- among the things users have requested most, according to Google -- will improve the likelihood of matching qualified applicants with the jobs they desire.
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