Search and compare Media and Public Relations firms to publicize your business and enhance its reputation.
Welcome Guest | Sign In
ECommerceTimes.com
Rakuten Super Logistics
AppExchange Partners Get a Lift
May 23, 2019
For many years, one of the big concerns of the cloud software industry has been ensuring that the user experience was as good for enterprise software users as it was for consumers on big websites like Amazon. That has been a good motivator, because today's apps on both desktops and mobile devices have seen major improvements. That applies to today's partner ecosystem as well.
5 Effective Talent Retention Strategies for Security Teams
May 20, 2019
In IT, we've been hearing about the "cybersecurity skills shortage" for a few years. There is no shortage of statistics and data about it: More than 70 percent of participating organizations reported being impacted by the skills shortage, according to an ESG/ISSA research report. Likewise, more than half of the organizations surveyed for an ISACA report noted unfilled cybersecurity positions.
The Rebirth of the Personal Computer
May 20, 2019
I went to Lenovo Accelerate last week and feasted my eyes on one of the most innovative PCs I've ever seen. However, as I absorbed the rest of Lenovo's announcements, I realized I was looking at just the tip of what could be a significant coming change in personal computers -- one that could eclipse every change we have seen so far. Lenovo's "one more thing" is a coming foldable screen laptop.
US Mobile: Another Bait-and-Switch Disappointment
May 16, 2019
I just dumped US Mobile after less than four months, setting a new speed record for hitting my tolerance-for-b.s. ceiling. I'd had high hopes for this relatively new mobile virtual network operator, but it turns out I chose poorly. Switching wireless service providers is one of those things I don't relish doing, but every few years I find that I'm in a one-way relationship with my carrier.
Technology Is Filling a Need in Philanthropy
May 14, 2019
It's surprising that philanthropy as an industry has gotten by for so long without technology. That's changing, however. The cost of technology has dropped at the same time that philanthropic organizations have been discovering an acute need for it. Of the more than 1.5 million charitable organizations in the U.S., it's not a stretch to say that the vast majority of them are small and underfunded.
Google, Microsoft In Step in New Era
May 13, 2019
Apple, Google and Microsoft are three very powerful companies. Two of them had big events last week -- Google I/O and Microsoft Build. What I found interesting was that both Google and Microsoft largely were on the same page about focusing on the customer. Both Google and Microsoft have been making massive advancements with AI. Both have increased their efforts to make the world a better place.
What Happens to Sprint if T-Mobile Merger Fails?
May 9, 2019
Sprint's best shot at success is to merge with T-Mobile. Without the merger, I see the company continuing to struggle as a weak player in the competitive wireless battle. Then again, this is nothing new. Sprint has been limping along for decades, for many different reasons. If this merger fails, will Sprint carry on as before? The reality is that Sprint is in trouble.
Einstein Analytics for Financial Services
May 7, 2019
It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services -- that's important. It's that the clear trend now emerging is that you can't really have an industry market solution-set without analytics tuned to the vertical. There are at least two ways to do analytics.
Facial Recognition and the Fight for Diversity
May 6, 2019
I spent a good deal of my educational and early career as an analyst doing research at scale. In fact, the way I got into the executive resources program at IBM was through one of the largest research projects my division had ever undertaken. A recurring issue with those who attempt to address the diversity and inclusion problem is that in the absence understanding it, they focus on the symptoms.
Small Biz Reaps Major Benefits With Oracle Autonomous Database
May 4, 2019
Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china with fill-ups.
No Easy Decision: Choosing Between Pay-TV Services
May 3, 2019
Many consumers in recent years have opted to cut the cord -- that is, to ditch cable or satellite TV and instead rely on OTT streaming services for their viewing pleasure. Price has been one factor, but changing viewing habits has been another. As a reporter who covers pay-TV services of all varieties, I actually went the opposite direction and for some time have had both cable and satellite.
New CRM Research Shows Awareness Gap
May 1, 2019
CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities. Our survey population was comprised of more than 200 highly qualified executives and managers in companies with workforces that ranged from 500 to several thousand.
How to Succeed With Micro-Influencer Marketing
April 30, 2019
Influencer marketing continues to build steam, and more companies, large and small are getting involved. As powerful and as helpful as influencers can be, it's important to realize that not every influencer is right for every company. Selection of the right influencers to work with your company and your brand is an important key to success. Let's face it -- people don't trust companies.
Is Nvidia Tesla's Kryptonite?
April 29, 2019
Tesla sure didn't have a good week last week, given the kind of press coverage it got. I'm not that worried about Tesla going away, though, as its products are far too popular for it to disappear. On the other hand, management clearly needs to be fixed. What got me started looking at Tesla last week was that it pretty much announced that Nvidia was its Kryptonite.
What Social Can Learn From CRM
April 25, 2019
There's been a chorus of calls from all corners for social media regulation -- from pundits like me to the halls of Congress and even from Facebook CEO Mark Zuckerberg himself. The social media community seems tied up in knots over what to do about the abuse happening within their communities, but if you look elsewhere you might see signs of solutions that could solve some fundamental problems.
Apple's Looming Nightmare
April 22, 2019
The big news last week was that Apple finally agreed to settle its fight with Qualcomm. Kudos to Tim Cook, because I've known a lot of CEOs rather who would have fought to the death than admitted they were wrong -- and not only wrong but acting disingenuously the entire time. Fighting this to the death would have been far worse. What spurred the settlement likely was he defense Qualcomm mounted.
Philanthropy Is Good for Business
April 16, 2019
The other day Salesforce announced that it was integrating its philanthropic arm, the nonprofit Salesforce.org, into the larger organization, Salesforce.com. This makes a round trip for "the org." At its founding, Salesforce built its 1-1-1 model of philanthropy -- donating 1 percent of its equity, product and employee time to communities around the world -- into its core business.
Qualcomm: Rethinking AI in a 5G Quantum World
April 15, 2019
It is expected that 5G will move aggressively into the market, with near-complete major metropolitan coverage by the end of the year. This technology is a game-changer, but it doesn't come without issues, one of which is the massive change in network loading. 5G will shift the bottlenecks from the wireless networks to the backhaul, where the expected massive increase in traffic will force some rather impressive network upgrades.
Back to the Old School With Zoho
April 13, 2019
Customer relationship management keeps expanding, and some people might wonder why we never seem to get all the way to some mythical goal of perfection. One of the chief reasons is that the goal posts are moving away from us and always will be. This isn't some plot by the software companies to drive demand. From what I've seen, most companies simply try to keep up with demand with increasingly diverse products that meet real market needs.
What Matters Most in the Race to 5G Wireless
April 11, 2019
With 5G knocking on our door, a growing number of wireless competitors have been getting on their high-horses and trying to knock down the current leaders. All I have to say is, cut it out! No customer or investor is interested in all this meaningless industry-wide jibber-jabber. If you keep this up, you may pay a price when you do begin to offer 5G. Does it really matter which company is first?
Social Media's Next Act
April 9, 2019
A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship.
Cisco's Broader Take on Diversity
April 8, 2019
There should be no argument that we live in a diverse world, and that the technology industry doesn't reflect that diversity. The lack of diversity in employees makes it very difficult for companies, both in and out of the tech market, to address their increasingly diverse customer base effectively, whether buyers or end users. This has resulted in books like Technically Wrong.
Zuckerberg Tries, Tries Again
April 6, 2019
Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote.
Stocks and Flows, in Brexit and CRM
April 4, 2019
In one way or another, CRM is the heart of the digital disruption, or the modernization of business. CRM was the first front office system to help organize significant staff doing important but far from routinized things for the business. You could rely on back office apps to organize various aspects of production, but the front office was the Wild West before CRM.
Extreme Customer Experience
April 2, 2019
CRM guru Samson Lee has a new idea about customer experience. I don't know that I agree with it, but Lee has a way of making you question your assumptions and possibly change your viewpoint. Lee describes extreme experience as the inevitable pain you have to go through to reach nirvana -- that is, get the product or service you want from the vendor you want.
Apple's Path to Destruction
April 1, 2019
One of the things I mention very infrequently is that I was groomed to be a CEO from a very early age. My educational background and two programs at IBM gave me a unique view of what kills a company. One of the big company killers -- and Chrysler before Lee Iacocca is a leading example -- is excess product breadth. That is what we just saw from Apple last week.
Is Your Contact Center Ruining Your CX?
March 27, 2019
While CRM software is a vital tool, CRM itself is really a discipline: It's the cultivation of the customer relationship and the management of customer data to create better experiences for the customer and to generate better results for the business. The CRM application doesn't exist on its own in many organizations -- or in many vendors' suites of products, for that matter.
CDP Early Days
March 26, 2019
Here we go again, right down the hype cycle and into new product land. In the last week, two major enterprise software companies, Oracle and Salesforce, announced customer data platform products. Oracle announced its product last week in Las Vegas at its Modern Customer Experience event. This week, Salesforce announced that it is building a customer data platform.
The Future According to Nvidia
March 25, 2019
I spent last week at Nvidia's GPU Technology Conference, and I expect this will be the last year it will go by that name. The company has evolved significantly during the last decade with robotics, AI, and even complete workstations and servers taking it well beyond its GPU roots. However, Nvidia doesn't yet have an effective way to convey how all the things it is doing will change the world.
Oracle MCX
March 21, 2019
Oracle held its Modern Customer Experience conference in Las Vegas this week, and it was eye-opening. This is the fourth MCX conference and an important milestone for a company that came to the cloud later than its competition. No doubt about it, Oracle has done much in a short time to develop and deploy its customer experience vision, so it is now possible and fair to critique the company's progress.
See More Articles in Opinions Section >>
Rakuten Super Logistics
Is "too much screen time" really a problem?
Yes -- smartphone addiction is ruining relationships.
Yes -- but primarily due to parents' failure to regulate kids' use.
Possibly -- long-term effects on health are not yet known.
Not really -- lack of self-discipline and good judgement are the problems.
No -- angst over "screen time" is just the latest overreaction to technology.
No -- what matters is the quality of content, not the time spent viewing it.