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Google Images Now Display Shoppable Ads
March 7, 2019
Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. Google is testing this approach on broad queries surfacing on searches like "home office ideas," "shower tile designs" and "abstract art."
Facebook's 2FA 'Security' Practices Violate User Privacy
March 5, 2019
Facebook has undermined privacy on its network by exposing mobile phone numbers provided to secure user accounts through two-factor authentication. That's because anyone can use the numbers to look up a user's account. One doesn't even have to be a Facebook member to do so. Moreover, there's no way to opt out of the setting, although it can be limited to "friends" only.
Walmart E-Commerce Has Blowout Q4
February 20, 2019
Walmart's e-commerce sales were up 43 percent for Q4 FY 2019. Sam's Club e-commerce sales grew 21 percent. Customers "continue to respond to our increasingly omnichannel offerings. We're executing against our strategy and it's working," said Walmart spokesperson Robyn Babbitt. Walmart's e-commerce focus "remains on earning repeat visits and strengthening our assortment of merchandise."
Google Reveals Its Game Plan for Fighting Disinformation
February 20, 2019
Google has unveiled its game plan for fighting disinformation on its search, news, YouTube and advertising platforms in a 30-page document presented at a security conference in Europe. "Providing useful and trusted information at the scale that the Internet has reached is enormously complex and an important responsibility," noted Google Vice President for Trust and Safety Kristie Canegallo.
Zuckerberg's Take on Facebook's History Raises Eyebrows
February 6, 2019
Musing about Facebook's first 15 years, CEO Mark Zuckerberg positioned it as a David confronting a Goliath composed of hierarchical institutions. Facebook gives the masses a voice, he wrote. It brings communities together and provides businesses with low-cost outreach. Progress has been made in addressing the new social and ethical issues raised, including protection of privacy, he said.
What's Wrong With the Social Media Model
January 31, 2019
The social media model has come under increased scrutiny following revelations of data misuse and news of executives reneging on some security commitments. People expecting to change the situation will need to address how social media works. This means changing not just the business model, which describes how a social media business makes money, but the fundamental technology model too.
Did Marketers Underestimate Their Competition in 2018?
December 5, 2018
There's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's your smartphone. Maslow's needs start with the basics. Starting at the bottom of the pyramid, we all need food and water.
DoJ Takes Down Online Ad Fraud Ring, Indicts 8
November 29, 2018
The DoJ has revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve and Methbot, which stole tens of millions of dollars through a scam that used fake Web traffic and fake websites to reap ad view revenue from unwitting advertisers.
7 Priceless E-Commerce Tips for Small Businesses
October 24, 2018
From big companies to small-town mom-and-pop shops to "mompreneurs" working from home, e-commerce is the key to keeping revenue streams flowing and businesses afloat. In fact, e-commerce is really the only way for you to ensure your business' longevity these days, especially if you are a small retailer. Why? Because your customers don't always live in your neighborhood.
Harnessing Video for Customer Advocacy
October 22, 2018
Video has risen in recent years to the forefront of any marketing campaign, recognized as the optimum medium to elevate brand awareness and share a company's latest product buzz with an increasingly diverse and sophisticated audience. It's so easy to work with; platforms are readily available, simple to learn, and hyper affordable. High-quality results can be achieved on a budget.
How to Position Your Brand for Holiday Success on Amazon
October 8, 2018
The holiday season presents a significant opportunity for sellers to capture unprecedented sales on Amazon. Cyber Week alone, the seven-day period beginning the Tuesday prior to Thanksgiving and running through Cyber Monday, is expected to account for 40 percent of all e-commerce sales during the holidays. The bulk of those holiday sales are likely to occur in one place: Amazon.com.
How Online Retailers Can Make the Most of Preorders to Maximize Sales
September 10, 2018
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be sometime soon.
To Resist Manipulation, Ask One Question
September 10, 2018
The level of effort devoted to manipulating our opinions is unprecedented. Granted, a lot of this has to do with the fact that most of the "free" online services we use aren't free at all. They are trading our ability to make measured opinions for advertisers' money, and some of these "advertisers" are foreign governments. There is one question we should be asking of any inflammatory story: Why?
Google Cracks Down on Tech-Support Scams
September 5, 2018
Google has announced new steps to combat the placement of fraudulent tech support ads on its platform. The company will roll out a verification program in the next few months to ensure that only legitimate third-party tech support providers can place Google ads. There are many legitimate providers that offer local or regional services, or affordable support for out-of-warranty products.
Google One Paid Storage Now Open to All US Users
August 17, 2018
Google has announced the availability of Google One as a storage upgrade option for people in the United States. The option will become available in other countries within the next few weeks. Users with paid Google Drive storage plans automatically were upgraded to Google One in the past few months, noted Pavni Diwanji, VP of Google One. Google One plans begin at $1.99 for 100 GB.
The Wiggly Line Between Journalism and PR
August 9, 2018
The line between journalism and public relations can be fuzzy, and news organizations have wrestled with that problem for some time. However, that line recently has become more blurred than ever, with some publications enlisting armies of nonprofessional scribes to satisfy an insatiable appetite for content. It's easy to understand why the problem has mushroomed.
Marketing Partnership to Help Fine-Tune Targeting
July 18, 2018
Sonobi and LiveRamp have partnered to help marketers improve targeting. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp's identity resolution system. "Sonobi has a forecasting and planning engine that understands the visitation patterns of an individual user across the open Web," said CEO Michael Connolly.
3 Smart Ways to Use Video in E-Commerce
July 16, 2018
Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. "Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise," said Chris Lueck, CEO of FastSpring. "It pays to take the extra time and effort to incorporate video into your strategy."
Publishers Protest Google's 'Troubling' GDPR Policy
May 2, 2018
Four trade groups representing 4,000 publishers have blasted Google's approach to compliance with Europe's upcoming GDPR. The new rules are set to take effect at the end of the month. Under its new GDPR-compliant policy, Google, as a provider of digital advertising services to publishers, will have sole control over data sent to it by publishers or collected from publishers' websites.
Fighting Fake News and Forging Real Diplomacy
April 23, 2018
Two new initiatives -- a concerted effort by Apple and a massive educational effort called the "Pro-Truth Pledge" -- could help eliminate much of the fake news BS that is really messing up the U.S. at the moment. On another front, President Donald Trump's plan to meet with Kim Jong-un reminds me of a pivotal meeting between former HP CEO Carly Fiorina and then Apple CEO Steve Jobs.
Facebook Peddles Future Behavior Data to Advertisers
April 17, 2018
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.
The Internet Is Facing a Health Scare, Suggests Mozilla Report
April 14, 2018
Mozilla has launched the first full edition of its Internet Health Report. The report is "an open source effort to explore the state of human life on the Internet," said Mozilla Executive Director Mark Surman. It consists of research and analysis about the Internet compiled by researchers, engineers, data scientists, policy analysts and artists in Mozilla's extended community.
YouTube Aims to Put the Brakes on Online Conspiracies
March 16, 2018
YouTube intends to ramp up its efforts to combat conspiracy mongers, perhaps in response to the rash of conspiracy videos that trended following the school shooting in Parkland, Florida, last month. Among other things, YouTube will supply links to relevant Wikipedia pages and other credible websites to provide viewers with a counter narrative, according to CEO Susan Wojcicki.
Google to Weed Out Cryptocurrency Ads
March 15, 2018
Google has said it will stop serving ads for cryptocurrencies and related content in June. The ban includes, but is not limited to, initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice. Google also will bar aggregators and affiliates from serving ads for cryptocurrencies and related content. Facebook adopted a similar policy earlier this year.
Google Launches Offensive Against Annoying Ads
February 15, 2018
Google's Chrome Web browser has begun blocking some of the Net's most annoying types of ads. Chrome's built-in ad filter blocks ads based on standards devised by the Coalition for Better Ads, an industry group whose membership roster includes Google, Facebook, Microsoft, Procter & Gamble, Unilever and The Washington Post. The group aims to improve consumer experiences with advertising.
There May Be Gold in Them Thar Podcasts
February 2, 2018
User engagement with podcasts has been steadily increasing, and many listeners actually prefer longer-format content, based on results of Apple's Podcast Analytics reported this week. The service, which Apple launched late last year, gives podcasters a way to track performance metrics including number of listeners, total time listened and time per device.
Facebook Is Gobbling Less of Users' Time
February 1, 2018
The social media industry may have to struggle to rehydrate in light of some surprising and troubling metrics Facebook released on Wednesday. In addition to a pause in user growth, there have been signs that user engagement may have reversed course. The decline may have something to do with Facebook's efforts to recover from accusations that it has provided fertile ground for fake news.
Google's Ad Mute Option Could Be a Valuable Messaging Tool
January 26, 2018
Google on Thursday announced a new feature that will let users mute so-called "reminder ads" in third-party apps and websites that are powered by its ad engine. It plans to expand this feature to its own services, including Gmail, YouTube and Google Search, in the coming months. The new tool is the latest addition to Google's dashboard for ad controls.
Facebook's Move to Dial Back News Ratchets Up Drama
January 17, 2018
Facebook once again has found itself at the center of a media storm, following Mark Zuckerberg's recent announcement of plans to shift its focus away from news and business content and toward interactions between friends and family. The shift follows more than a year of heavy criticism directed against Facebook, including blame for failing to combat fake news during the 2016 presidential election.
Demandbase Adds Conversion Solution to ABM Platform
January 15, 2018
Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. It sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of their accounts is in the news, visiting their company's website, or demonstrating interest in their products.
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Salesforce Commerce Solution Guide
Has technology made transportation more or less safe?
Traveling by all modes of transportation has become riskier with each passing year.
In general, transportation safety has been improving steadily, despite some failures.
Some modes of transportation have been improving while others have become less safe.
We may have reached a tipping point where more tech means less safety.
Don't blame the tech -- greedy companies haven't done adequate testing.
Government regulators have not been playing a strong enough oversight role.
Salesforce Commerce Solution Guide
Salesforce Commerce Solution Guide