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FTC Tightens Screws on Social Media Influencers
October 12, 2017
Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary.
Vivaldi CEO Claims Google Retaliated for Privacy Criticism
September 6, 2017
Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von Tetzchner's criticisms of Google's handling of customer data were published this spring, he said.
Ad Tech's Future Beyond Facebook and Google
August 24, 2017
Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades.
Facebook Takes Another Stab at Neutralizing Fake News
August 4, 2017
Stung by charges that it allowed fake news stories to proliferate during the 2016 election cycle, Facebook on Thursday began rolling out broadly a feature meant to regain the trust of its members. The tool effectively will surround questionable stories with related news stories offering different perspectives -- a strategy intended to help readers discern where the truth lies.
Businesses Leverage Instagram Stories to New Heights
August 3, 2017
Instagram's Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photos and videos in order to convey a story. More than 250 million daily active users are on Stories.
EPIC Claims Google Violates Consumer Privacy in FTC Complaint
August 1, 2017
A new technology that Google uses to track billions of credit card transactions is unsafe, overly intrusive, and possibly in violation of federal law, according to a complaint EPIC filed Monday with the FTC. EPIC urged the FTC to investigate Google over its Store Sales Management program, criticizing it as unfair and deceptive to consumers, and lacking an easy way to opt out.
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
July 20, 2017
Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.
Google Gives Up Scanning Personal Gmail
June 30, 2017
Google recently announced the end of its policy of scanning user emails for targeted advertising purposes -- a controversial practice that riled privacy advocates and spurred legal challenges. Gmail is the world's most widely used email provider, with more than 1.2 billion users. Google attributed its decision to gains it has made in the enterprise.
Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
Google Mulls Ways to Banish Bad Ads
April 22, 2017
Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to block from websites. That effort presumably would aim at blocking abusive ads without jeopardizing ads from legitimate firms.
Burger King Ad Creates Whopper of a Mess for Google Home
April 13, 2017
Burger King in essence hijacked the voice-activated Google Home speakers in some consumers' homes. In a 15-second television ad, the camera zooms in on a young man wearing the company uniform who says, "OK Google, what is the Whopper burger?" The trigger phrase for Google's AI Assistant activated Home speakers situated nearby, prompting them to read Wikipedia's description of the Whopper.
What Is Verizon Promising With Its New Oath?
April 4, 2017
Verizon on Monday confirmed reports that it will rebrand its AOL and Yahoo businesses under a new entity called "Oath." AOL CEO Tim Armstrong delivered the message via a tweet. The rebranding is part of a plan to reinvest millions into the legacy digital content companies with the aim of creating a major new platform. The "Yahoo" and "AOL" names will live on under the overarching Oath brand.
Online Freedom of Speech May Be in Peril: Pew
March 30, 2017
Trolling, cyberbullying, harassment and just plain nastiness have become commonplace online, and this situation is likely to remain unchanged or worsen over the next decade, suggests a Pew Research report released Wednesday. Researchers polled more than 1,500 technology experts, academics, and business and government leaders on the future of free speech online.
Medium Is Looking for a Few Good Founding Members
March 24, 2017
Medium, the online publishing platform launched by Twitter cofounder Evan Williams, has announced a $5 monthly subscription membership upgrade that promises a better reading experience and better content. Medium on Thursday opened the subscription offer to a limited number of people who meet certain criteria, according to Williams, who is Medium's CEO.
Advertisers Flee YouTube Over Offensive Ad Placements
March 23, 2017
Several top U.S. advertisers -- including AT&T, Verizon and Johnson & Johnson -- this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with Google. "We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," AT&T said.
Google Unveils Guetzli, Open Source JPEG Encoder, to Speed Browsing
March 18, 2017
Google on Thursday announced Guetzli, a new contribution to its evolving set of tools for the open source community. Guetzli is an encoder that allows JPEG files to be compressed as much as 35 percent, resulting in much faster Web page loading. "Guetzli," which means "cookie" in Swiss German, allows users to create smaller JPEG images.
Social Marketing Grows Up
February 23, 2017
Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn't we all subscribe to the idea that a disgruntled customer would tell many more people about a brand's shortcomings than a happy customer would sing its praises?
Facebook Puts More Work Into Social Networking
February 21, 2017
Facebook last week launched new features for advertising job openings on the network. Although many companies already have been using Facebook to find workers, the new functionality formalizes its job search capabilities, the company said. U.S. and Canadian businesses can use the company's new jobs bookmark to list open positions and allow users to apply directly from the site.
Apple's Cook Blasts 'Mind Killing' Fake News
February 15, 2017
Apple CEO Tim Cook has called for a campaign against fake news. Its purveyors -- largely interested only in getting the most clicks -- are defeating the people who are trying to tell the most truth, he said. Fake news is "killing people's minds in a way," Cook remarked. The worldwide epidemic of fake news requires a crackdown by both government and tech, he suggested.
Twitter Investors Bail Following Bleak Q4
February 10, 2017
Twitter's share price plunged 12.3 percent, closing Thursday at $16.41 after the company released its Q4 2016 financial report. It fell further on Friday, trading at $15.54 mid-day. On the bright side, daily active usage grew for the third consecutive quarter and strong growth is expected to continue, the company said. Active monthly users in Q4 totaled 319 million, up 4 percent year over year.
Google Gets Rid of 1.7 Billion Bad Ads
January 25, 2017
Google removed 1.7 billion bad advertisements from its various sites in 2016, more than double the prior year's totals. Google took several steps to crack down on the deceptive advertising, including updating its policies to protect users from "misleading and predatory offers." It also beefed up its technology to help identify misleading ads and remove them.
Did BuzzFeed Just Commit Suicide?
January 16, 2017
Remember the oldie, "You Don't Mess Around With Jim"? The chorus goes like this: "You don't tug on superman's cape, You don't spit into the wind, You don't pull the mask off that old lone ranger, And you don't mess around with Jim." One of the lessons we learned last year is that what goes for "Jim" likely also goes for Peter Thiel, who is one of President-elect Donald Trump's leading supporters.
Medium Slashes Staff, Aims to Fix 'Broken' Model
January 6, 2017
Medium, the once-promising platform led by Twitter cofounder Ev Williams, is losing about a third of its workforce and will undergo a radical overhaul to fix what the CEO called a "broken" business model -- advertising-supported online publishing. Williams touted the company's successes in a post announcing the layoffs, but said that change was needed to address several major business shortfalls.
Post-Election Backlash Spurs Fake News Crackdown
November 15, 2016
Facebook and Google have amended their internal policies regarding advertising on fake news posts in response to increasing pressure from users and a growing controversy within the company. There are mounting concerns that the presidential election may have been influenced by unvetted fake news stories trending on the network during the past few weeks of the cycle.
Google Cites Amazon Competition in Response to EU
November 7, 2016
Google last week filed a response in a 6-year-old antitrust battle with the EU, which has charged that its search ads unfairly promoted its own shopping service and blocked rivals. The response addresses a revision the EC sent to Google this summer. The commission's original statement of objections narrowly defined online shopping services to exclude services like Amazon, Google noted.
Facebook Share Price Falls Despite Blowout Quarter
November 4, 2016
Facebook on Wednesday reported a record Q3, beating analysts' expectations for the fourth straight quarter, but concerns among investors about increased expenditures and the company's future prospects drove down share prices. They closed Thursday at $119.95, down more than $7 from Wednesday's closing price of $127.17. Friday saw little movement, with a closing price of $120.75.
Backpage CEO Arrested for Pimping, Child Prostitution
October 7, 2016
Backpage CEO Carl Ferrer is facing extradition to California on charges his company earned millions of dollars by promoting adult and child prostitution through escort advertisements run on the site. Ferrer's arrest took place in Houston upon his return from the Netherlands to the headquarters of his Dallas-based company, perhaps the largest advertiser of adult escort services in the U.S.
Pandora Plus Trades Ad Views for Extra Features
September 16, 2016
Pandora on Thursday launched Pandora Plus, a replacement for its $5-a-month Pandora One streaming music service. The 4 million Pandora One subscribers will be switched over to Plus, which will continue to offer ad-free listening at the same price. However, Pandora Plus also offers an opt-in video advertising feature that lets users skip or replay songs. Plus also has an offline mode.
Adblock Plus Now Means Ad Blocking Plus Ads
September 15, 2016
Adblock Plus, together with partner ComboTag, on Tuesday launched the beta version of the Acceptable Ads Platform. AA is an interactive platform that pre-whitelists ads publishers and bloggers then can place on their sites. It will only contain only ads that abide by AA's criteria for size and labeling, and their placement will be governed by the AA rules.
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Which of these tech companies has the greatest *positive* impact on society?
Amazon
Apple
Facebook
Google
IBM
Microsoft
Twitter